Social media trends in marketing
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弊社コプロシステムで3月24日、4月13日、20日の3回にわたって開催したセミナー「ソーシャルメディア時代の企業Web戦略」の資料です。 ソーシャルメディアが隆盛のつながった時代を生き抜くための戦略を「共感・共創・共有」の３つの分類して紹介しています。
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Social media trends in marketing
- 3. 3 21 5 Twitter 2 ✤ 10 ✤ 1 4000 1 5000 / ✤ 3 11 1 7700 ✤ 6939 / 2011 4 ✤ 1 46 / ✤ 2011 3 12 57 2000 ✤ 1 182
- 4. 2004 2006 9 13 6
- 11. Like! Collaborate! Share!
- 12. Like!
- 13. Like!
- 14. Like!
- 15. Like!
- 16. Like!
- 17. Like! ✤ Levi’s Girl Levi’s 6 ✤ 18 ✤ Levi’s Girl ✤ Levi’s Girl. 1 2 ✤ Levi’s Facebook 30 Twitter 5000
- 18. Like!
- 19. Like!
- 20. Like!
- 21. Like!
- 22. Like!
- 23. Like! Real life “Like” buttons:Coca Cola Village
- 24. Like!
- 25. Like! ✤ ✤ ✤ ✤ ✤ ✤
- 26. Like!
- 27. Like! ✤ ✤ ✤ ✦ ✦ ✦ ✤ ✤
- 28. Collaborate!
- 29. Collaborate!
- 30. Collaborate!
- 33. Collaborate!
- 34. Collaborate!
- 35. Collaborate! 178 Zappos CEO Tony Hsieh
- 36. Collaborate!
- 37. Collaborate!
- 38. Collaborate!
- 39. Collaborate! Your place to buy and sell all things handmade, vintage, and supplies : Etsy
- 40. Collaborate!
- 41. Collaborate!
- 42. Collaborate!
- 43. Collaborate! DELL Tag Team
- 45. Share!
- 46. Share!
- 47. Share!
- 48. Share! Car Sharing, an alternative to car rental and car ownership : Zipcar
- 50. Share!
- 51. Share! Mesh
- 52. Share! Mesh
- 53. Share! Mesh
- 54. Share! Mesh
- 55. Share! Mesh
- 56. Share! Community marketplace for unique spaces : Airbnb
- 57. Share!
- 58. Share! Open Math Collaboration:Open IDEO
- 59. Share! Co-working:Hub(london)
- 60. Share!
- 61. Share!
- 62. Share!
- 63. Share! mobile first
- 64. Share!
- 65. Share!
- 67. Like! Collaborate! Share!
- 70. Static Dynamic
- 72. Mechanic Organic
- 77. ‣ ‣ ‣ ‣ ‣ ‣ ‣