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Sport 2.0 Social Sport on the web Gijsbregt Brouwer 13 december 2007
About me   Gijsbregt Brouwer www.brightguys.nl www.linkedin.com/in/gijsbregt www.marketingfacts.nl/pages/bloggers/#Gijsbregt%20Brouwer   Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
About today ,[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Sport on the internet ,[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Sport on the internet Sport on the internet Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Sport in general  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Sportsponsoring Sponsor Sponsee Association Means Agreement Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Sportsponsoring Association ,[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007 ,[object Object],[object Object],[object Object],[object Object]
Sportsponsoring Sponsor Sponsee  consumer fan platform Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Sportsponsoring Sponsor Sponsee fan platform Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007 consumer
Sportsponsoring Sponsor Sponsee fan platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007 consumer
Sportsponsoring Sponsor Sponsee fan platform ,[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007 consumer
Sport and the (traditional) media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Live TV = live sport Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Linear value model: chain Format Rights Raw video Edited video License fee Development fee Distribution fee Subscription Video on  a channel + ads packaged Video on  transport Video in the  consumers  home ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Consumer Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Sport is everywhere Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Sport is everywhere: the network Stap 3 Advertisement Rights Different  formats Raw video Edited  video Video on the  consumers device Video  programmed on a channel Video transport Video  storage Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Everybody wants to share sport Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Walled gardens vs non-exclusive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Value network: the edges hurt Stap 3 Advertisement Rights Different  formats Raw video Edited  video Video on the  consumers device Video  programmed on a channel Video transport MULTIPLATFORM Video  storage Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Creating value in a network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Social Sport Matrix  ,[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Social Sport Matrix  Social Sport Matrix Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Active vs passive Active    athlete    own results & activity Passive    fan    idol’s results & activity Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Active community Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Active community Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Passive community Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Passive community Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Active tools Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Active tools Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Passive tools Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Passive tools Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Active news Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Active news Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Passive news Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Passive news Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gaming & betting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
International trends ,[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
International trends Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007 International trends
A short survey ,[object Object],[object Object],[object Object],Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007
USA Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
USA Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USA Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Germany Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007 MEINSPORT.DE Karsten will tell more
Brittain Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Brittain Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brittain Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
National trends ,[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
National trends Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007 National trends
Netherlands Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Netherlands Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Netherlands : communities Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media: sport communities Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Netherlands : tools Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media: tools Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Netherlands : news Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007 ,[object Object],[object Object]
Social media: news Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Future developments ,[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Future developments Gijsbregt Brouwer – Hogeschool Utrecht – 11/9/2007 Future developments
Social sport media: hoe verder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Always in tune Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Technique couples offline & online Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Embeddable content Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],Conclusions Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007
Questions and discussion Gijsbregt Brouwer – Waddameeting sport 2.0 – 13/12/2007

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Sport on the internet in 2008