Measure the effectiveness of your social media channels around audience, content, responsiveness and competition.

1. Germin8 Social Metrics

2. 2Visit us at germin8.com
Overview
• Social channels reflect the reputation of a brand. Any activity on these
channels is scrutinized by brand loyalists as well as competitors, resonating in
the online and offline space.
• Brands use social channels for different purposes – to create engagement and
communication, encourage brand loyalty, expand sales and increase digital
exposure on a whole.
• Brands prepare fairly elaborate and long term content strategies with some
buffer to adjust for unforeseen or temporal events
• Brands put a lot of effort and money on these channels to prepare quality
content, promote content, maintain these channels and setup a team to create
an effective two-way channel of communication.

3. 3Visit us at germin8.com
Challenges
• Build audience on these channels that is indicative of the target audience of
the brand in order to amplify their reach and awareness.
• Create content that resonates with the channel’s and the brand’s intended
audience to foster more engagement.
• Engage with their audience on the social channels in a timely and sensitive
manner to create meaningful interactions and conversations.
• Check effectiveness of their campaigns on more awareness and fans
• Build a community of brand advocates and influencers to gain trust of newer
audience and create loyalists.
• Being adaptable and responsive in a real-time environment which requires a
faster turn-around time than traditional media.

4. 4Visit us at germin8.com
Benefits and Value Add
• Measure key metrics related to audience, content and responsiveness of the
brand, helping understand the areas of improvement.
• Tune your content strategy based on what kind of posts receive maximum
engagement. Also guides you on the various times to post in order to get closer to
audience activity
• Categorize your content strategy into different themes and campaigns to measure
its effectiveness and spend your effort and money in the right direction
• Measure your turn around times and response rates so that you can be more
proactive on your channel and follow up with your Social Media team
• Constantly check how is your brand performing against your own targets
• Benchmark some metrics against self and/or competition so that targets and
expectations can be set. Take a peek inside what works for your competitor

5. 5Visit us at germin8.com
Features
• Defining the key metrics that matter for your brand
• Social coverage of Facebook and Twitter, the two most used social networks
across all sectors. Youtube and Instagram on the roadmap.
• Configure your own content categories
• Ability to set your own targets right in the dashboard
• Switch the dashboard to view what works for your competitor
• Intuitive dashboard and widgets to give you insights rather than numbers
• Access to 6 month of historic data for Facebook
• Easy exports at various points in the dashboard for reporting

6. 6Visit us at germin8.com
Use Case 1 – Competitive
Benchmarking
• One stop snapshot of the brand
and its standing on the
Leaderboard
• Catch up metrics to help the
brand overcome their competition
• See how you perform for Last 7
days vs a particular campaign
month

7. 7Visit us at germin8.com
Use Case 2 – Self
Analysis
• Understand what is working for
your brand and what is not
• Set your own targets and
proactively measure your progress
against them
• Plugin relevant metrics from
Facebook Insights to get a holistic
picture

8. 8Visit us at germin8.com
Use Case 3 – Content
Strategy
• Categorize your posts into various
themes and campaigns and check
effectiveness of each
• Find out what kind of posts
receive more engagement with
respect to the competition

9. 9Visit us at germin8.com
Use Case 4 – Content
Scheduling
• Find out the best times to post for
your brand based on audience
activity
• Understand your competitor
posting strategies and fine tune
the same mind space for your
audience

10. 10Visit us at germin8.com
Use Case 5 – Social
Responsiveness
• Find out your best/worst/average
turn around times
• Understand how heavy is your
lower sediment of delayed
response times

11. Thank you!