An updated and annotated presentation of analysis of mobile searches in healthcare across a range of medical conditions. The findings show a significant increases across the board, over the last 3 years and some interesting findings. The original presentation had over 2000 views

1. Mobile Searches in
Healthcare
Gary Monk
20th October 2014

2. Executive summary
• Mobile searches are rising rapidly in healthcare
• Including tablets, over 50% of searches for all
analyzed conditions are now on a mobile device
• Certain conditions are even more popular re: mobile
search, probably due to sensitivity & stigma
• Pharmaceutical and Healthcare companies who are
lagging must clearly adopt a ‘Mobile First’ approach

3. Method
• Analysis performed via Google (US only)
• ‘Mobile devices’ exclude tablets unless stated to
focus on true mobility
• Data points are 3 month averages, for disease
analysis, going back 2 years (Oct 2012 - Sept 2014)
• Medical conditions chosen based on being common
and / or interesting for research purposes (i.e. having
a potential stigma attached)

4. Mobile Search percentage during Quarter 3, 2014
INCLUDING TABLETS
(by medical condition on horizontal axis)
65.2
61.8 60.9 60.1
57.9
56.1 54.8
53.0 52.1 51.4
18.00
31.00
44.00
57.00
70.00
% of searches on Mobile Devices (incl. tablets.)
Source: Google Oct. 2014
There appears to be a driver for
conditions with sensitivity to be
searched via mobile
Including tablets over 50% of
searches are now mobile

5. Mobile Search percentage during Quarter 3, 2014
EXCLUDING TABLETS
(by medical condition)
54.3
52.8
51.3 50.3
48.5
45.3
43.8 43.5 43.5
40.7
18.00
27.25
36.50
45.75
55.00
% of searches on Mobile Devices (excl. tablets.)
Source: Google Oct. 2014
A high volume of searches
are performed on mobile
devices, for all conditions

6. Diabetes
23.1
25.8
27.3
31.1
29.3
31.2
35.5
40.7
18.00
27.25
36.50
45.75
55.00
Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14
Quarterly Period
% of searches on Mobile Devices
Source: Google Oct. 2014
Diabetes has the lowest mobile search
volume yet is significant and on the rise

7. ADHD
25.1
28.1
30.7
36.9
32.3
35.4
38.2
43.5
18.00
27.25
36.50
45.75
55.00
Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14
Quarterly Period
% of searches on Mobile Devices
Source: Google Oct. 2014
ADHD is also growing steadily (with an
outlying data point at Q3-2013)

8. COPD
31.6
32.7
36.9 36.1 36.2
37.5
41.8
43.5
18.00
27.25
36.50
45.75
55.00
Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14
Quarterly Period
% of searches on Mobile Devices
Source: Google Oct. 2014

9. Multiple Sclerosis
29.1
32.3 33.0
35.6 36.6 37.2
40.7
43.8
18.00
27.25
36.50
45.75
55.00
Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14
Quarterly Period
% of searches on Mobile Devices
Source: Google Oct. 2014

10. Breast Cancer
26.4 25.5
29.7
34.6
36.4
33.6
38.5
45.3
18.00
27.25
36.50
45.75
55.00
Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14
Quarterly Period
% of searches on Mobile Devices
Source: Google Oct. 2014

11. Schizophrenia
28.3
31.9
35.5
41.4
36.3
39.1
42.9
48.5
18.00
27.25
36.50
45.75
55.00
Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14
Quarterly Period
% of searches on Mobile Devices
Source: Google Oct. 2014
Schizophrenia searches are growing
rapidly even with the outlying data point

12. Erectile Dysfunction
30.6
34.6
38.2
41.8 42.7 43.6
47.4
50.3
18.00
27.25
36.50
45.75
55.00
Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14
Quarterly Period
% of searches on Mobile Devices
Source: Google Oct. 2014

13. Depression
27.2
32.7
34.0
40.8
36.7
39.4
43.4
51.3
18.00
27.25
36.50
45.75
55.00
Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14
Quarterly Period
% of searches on Mobile Devices
Source: Google Oct. 2014
Mobile searches for depression are high,
possibly due to the stigma, demographic and
a need for ‘on the go’ support

14. HIV
36.7
39.9
41.4
50.6
40.2
43.2
45.0
52.8
18.00
27.25
36.50
45.75
55.00
Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14
Quarterly Period
% of searches on Mobile Devices
Source: Google Oct. 2014

15. Premature Ejaculation
39.1
41.8
44.6
46.9 47.2 47.9
52.2
54.3
18.00
27.25
36.50
45.75
55.00
Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14
Quarterly Period
% of searches on Mobile Devices
Source: Google Oct. 2014
Premature Ejaculation mobile search is increasing
rapidly and has the highest search volume, probably
due its sensitive nature

16. Thank you
Twitter: @garymonk
Blog: garymonk.com
Linked In: www.linkedin.com/in/garywmonk/