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Mobile Searches in 
Healthcare 
Gary Monk 
20th October 2014
Executive summary 
• Mobile searches are rising rapidly in healthcare 
• Including tablets, over 50% of searches for all 
...
Method 
• Analysis performed via Google (US only) 
• ‘Mobile devices’ exclude tablets unless stated to 
focus on true mobi...
Mobile Search percentage during Quarter 3, 2014 
INCLUDING TABLETS 
(by medical condition on horizontal axis) 
70.00 
65.2...
Mobile Search percentage during Quarter 3, 2014 
EXCLUDING TABLETS 
(by medical condition) 
55.00 
54.3 
52.8 
51.3 
50.3 ...
Mobile Search percentage increase vs base 
Q3 2014 vs Q4 2012 
(by medical condition & excluding tablets) 
90.00 
88.6 
76...
Diabetes 
55.00 
45.75 
36.50 
27.25 
23.1 
25.8 
% of searches on Mobile Devices 
27.3 
31.1 
29.3 
31.2 
35.5 
40.7 
18....
ADHD 
55.00 
45.75 
36.50 
27.25 
25.1 
28.1 
% of searches on Mobile Devices 
30.7 
36.9 
32.3 
35.4 
38.2 
43.5 
18.00 
...
COPD 
55.00 
45.75 
36.50 
31.6 
32.7 
% of searches on Mobile Devices 
36.9 36.1 36.2 
37.5 
41.8 
43.5 
27.25 
18.00 
Q4...
Multiple Sclerosis 
55.00 
45.75 
36.50 
29.1 
% of searches on Mobile Devices 
32.3 33.0 
35.6 
36.6 37.2 
40.7 
43.8 
27...
Breast Cancer 
55.00 
45.75 
36.50 
27.25 
26.4 25.5 
% of searches on Mobile Devices 
29.7 
34.6 
36.4 
33.6 
38.5 
45.3 ...
Schizophrenia 
55.00 
45.75 
36.50 
27.25 
28.3 
31.9 
% of searches on Mobile Devices 
35.5 
41.4 
36.3 
39.1 
42.9 
48.5...
Erectile Dysfunction 
55.00 
45.75 
36.50 
30.6 
34.6 
% of searches on Mobile Devices 
38.2 
41.8 42.7 43.6 
47.4 
50.3 
...
Depression 
55.00 
45.75 
36.50 
27.25 
27.2 
32.7 
% of searches on Mobile Devices 
34.0 
40.8 
36.7 
39.4 
43.4 
51.3 
1...
HIV 
55.00 
45.75 
36.50 
36.7 
39.9 
% of searches on Mobile Devices 
41.4 
50.6 
40.2 
43.2 
45.0 
52.8 
27.25 
18.00 
Q...
Premature Ejaculation 
55.00 
45.75 
39.1 
41.8 
% of searches on Mobile Devices 
44.6 
46.9 47.2 47.9 
52.2 
54.3 
36.50 ...
Executive summary 
• Mobile searches are rising rapidly in healthcare 
• Including tablets, over 50% of searches for all 
...
Thank you 
Twitter: @garymonk 
Blog: garymonk.com 
Linked In: www.linkedin.com/in/garywmonk/
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Mobile Searches in Healthcare Slide 1 Mobile Searches in Healthcare Slide 2 Mobile Searches in Healthcare Slide 3 Mobile Searches in Healthcare Slide 4 Mobile Searches in Healthcare Slide 5 Mobile Searches in Healthcare Slide 6 Mobile Searches in Healthcare Slide 7 Mobile Searches in Healthcare Slide 8 Mobile Searches in Healthcare Slide 9 Mobile Searches in Healthcare Slide 10 Mobile Searches in Healthcare Slide 11 Mobile Searches in Healthcare Slide 12 Mobile Searches in Healthcare Slide 13 Mobile Searches in Healthcare Slide 14 Mobile Searches in Healthcare Slide 15 Mobile Searches in Healthcare Slide 16 Mobile Searches in Healthcare Slide 17 Mobile Searches in Healthcare Slide 18
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Analysis in the rise of mobile search in Healthcare and Pharma over the last 2 years. All analysis via google, over the last 8 quarters. Trends across 10 interesting and common diseases are analyzed.

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Mobile Searches in Healthcare

  1. 1. Mobile Searches in Healthcare Gary Monk 20th October 2014
  2. 2. Executive summary • Mobile searches are rising rapidly in healthcare • Including tablets, over 50% of searches for all analyzed conditions are now on a mobile device • Certain conditions are even more popular re: mobile search, probably due to sensitivity & stigma • Pharmaceutical and Healthcare companies who are lagging must clearly adopt a ‘Mobile First’ approach
  3. 3. Method • Analysis performed via Google (US only) • ‘Mobile devices’ exclude tablets unless stated to focus on true mobility • Data points are 3 month averages, for disease analysis, going back 2 years (Oct 2012 - Sept 2014) • Medical conditions chosen based on being common and / or interesting for research purposes (i.e. having a potential stigma attached)
  4. 4. Mobile Search percentage during Quarter 3, 2014 INCLUDING TABLETS (by medical condition on horizontal axis) 70.00 65.2 61.8 60.9 60.1 57.9 56.1 54.8 53.0 52.1 51.4 57.00 44.00 Including tablets over 50% of searches are now mobile 31.00 18.00 % of searches on Mobile Devices (incl. tablets.) Source: Google Oct. 2014 There appears to be a driver for conditions with sensitivity to be searched via mobile
  5. 5. Mobile Search percentage during Quarter 3, 2014 EXCLUDING TABLETS (by medical condition) 55.00 54.3 52.8 51.3 50.3 48.5 45.3 43.8 43.5 43.5 40.7 45.75 36.50 27.25 18.00 % of searches on Mobile Devices (excl. tablets.) Source: Google Oct. 2014 A high volume of searches are performed on mobile devices, for all conditions
  6. 6. Mobile Search percentage increase vs base Q3 2014 vs Q4 2012 (by medical condition & excluding tablets) 90.00 88.6 76.2 73.3 71.6 71.4 64.4 50.5 43.9 38.9 37.7 72.00 54.00 36.00 18.00 % increase vs baseline of mobile searches (excl. tablets.) Source: Google Oct. 2014 Diabetes and ADHD have a lower % overall mobile search but are rising rapidly Depression searches have nearly doubled on mobile in the last 2 years
  7. 7. Diabetes 55.00 45.75 36.50 27.25 23.1 25.8 % of searches on Mobile Devices 27.3 31.1 29.3 31.2 35.5 40.7 18.00 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 Quarterly Period Source: Google Oct. 2014 Diabetes has the lowest mobile search volume yet is significant and on the rise
  8. 8. ADHD 55.00 45.75 36.50 27.25 25.1 28.1 % of searches on Mobile Devices 30.7 36.9 32.3 35.4 38.2 43.5 18.00 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 Quarterly Period Source: Google Oct. 2014 ADHD is also growing steadily (with an outlying data point at Q3-2013)
  9. 9. COPD 55.00 45.75 36.50 31.6 32.7 % of searches on Mobile Devices 36.9 36.1 36.2 37.5 41.8 43.5 27.25 18.00 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 Quarterly Period Source: Google Oct. 2014
  10. 10. Multiple Sclerosis 55.00 45.75 36.50 29.1 % of searches on Mobile Devices 32.3 33.0 35.6 36.6 37.2 40.7 43.8 27.25 18.00 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 Quarterly Period Source: Google Oct. 2014
  11. 11. Breast Cancer 55.00 45.75 36.50 27.25 26.4 25.5 % of searches on Mobile Devices 29.7 34.6 36.4 33.6 38.5 45.3 18.00 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 Quarterly Period Source: Google Oct. 2014
  12. 12. Schizophrenia 55.00 45.75 36.50 27.25 28.3 31.9 % of searches on Mobile Devices 35.5 41.4 36.3 39.1 42.9 48.5 18.00 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 Quarterly Period Source: Google Oct. 2014 Schizophrenia searches are growing rapidly even with the outlying data point
  13. 13. Erectile Dysfunction 55.00 45.75 36.50 30.6 34.6 % of searches on Mobile Devices 38.2 41.8 42.7 43.6 47.4 50.3 27.25 18.00 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 Quarterly Period Source: Google Oct. 2014
  14. 14. Depression 55.00 45.75 36.50 27.25 27.2 32.7 % of searches on Mobile Devices 34.0 40.8 36.7 39.4 43.4 51.3 18.00 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 Quarterly Period Source: Google Oct. 2014 Mobile searches for depression are high, possibly due to the stigma, demographic and a need for ‘on the go’ support
  15. 15. HIV 55.00 45.75 36.50 36.7 39.9 % of searches on Mobile Devices 41.4 50.6 40.2 43.2 45.0 52.8 27.25 18.00 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 Quarterly Period Source: Google Oct. 2014
  16. 16. Premature Ejaculation 55.00 45.75 39.1 41.8 % of searches on Mobile Devices 44.6 46.9 47.2 47.9 52.2 54.3 36.50 27.25 18.00 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 Quarterly Period Source: Google Oct. 2014 Premature Ejaculation mobile search is increasing rapidly and has the highest search volume, probably due its sensitive nature
  17. 17. Executive summary • Mobile searches are rising rapidly in healthcare • Including tablets, over 50% of searches for all analyzed conditions are now on a mobile device • Certain conditions are even more popular re: mobile search, probably due to sensitivity & stigma • Pharmaceutical and Healthcare companies who are lagging must clearly adopt a ‘Mobile First’ approach
  18. 18. Thank you Twitter: @garymonk Blog: garymonk.com Linked In: www.linkedin.com/in/garywmonk/
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Analysis in the rise of mobile search in Healthcare and Pharma over the last 2 years. All analysis via google, over the last 8 quarters. Trends across 10 interesting and common diseases are analyzed.

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