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Smart
watch

Inez
Rihui
Anam

Waqas
Dexin
Agenda
• Introduction
• Customer Selection
• Value Proposition
• Value Capture

• Scope of Activities
• Strategic Control
• R&D suggestions
Evolution of Smartwatch
Smartwatch
 Computerized wristwatch
 Calls, camera , games,
compass , GPS
calculator,
apps.

 Upcoming wearable tech industry
 Samsung, Sony, Pebble
Smartwatch:
Building on Smartphone
 Upcoming
Wearable
technology
 Saturated Market

 Declining Usage
Samsung Gear
Specs and Features
•

Display (41.4mm)

•

Camera 1.9 Megapixel

•

MP4HD(720p)

•

Playback & Recording

•

Bluetooth®

•

Accelerometer

•

Gyroscope

•

Memory 4GB + 512 MB (RAM)

•

Dimension 36.8 x 56.6 x 11.1 mm

•

73.8g

•

Battery Li-ion 315mAh
Featured Apps
Customer Selection

Sports / Athletes

Education / Youth

Medical / Elderly

Travel / Adventure
Smart Watch: a business model
Value Proposition
(Elderly)
 Wearable
 Intelligent alert system
 Heart attacks
 Parkinson disease
 Sudden falls

 On-the-go care
 Health monitor
 (heart beat, hydration - > backlogs)
 Medicine reminders

 Dietary consumption warnings
Smart Watch: a business model
Smart Watch: a business model
Value Proposition
(Sports)
 Wearable (ergonomic)
 Waterproof
 Athlete performance feedback
 Instant & real-time
 Intelligent & integrate-able to gestures
 Monitor & keep track

 Dynamic training enhancer
 Audio-based, On-the-fly coach suggestion
Smart Watch: a business model
Smart Watch: a business model
Value Proposition

(Adventurers / Travelers)
 Long Battery Life
 Weather-Proof
 Water Activities
 Instant Information Retrieval
 Comprehensive Traveller Tools
 Handsfree
Smart Watch: a business model
Value Proposition
(Youth)
 Instant Notifications
 Social media

 Instant Accessibility of Functions
 Music
 Camera

 Weather-Proof
 Always Attended
Existing
Solutions

All in one.
Value Capture
Service

Partner
Institutions

Data

Specialized
apps
exposure

Monthly
subscription

Commission
/ referral

Medical

Youth

GEAR Watch

commission

Travelers
App
Developers

Development
platform &
license

Samsung

$300
Sports
Scope
of
Activities
Collaboration
with App
developers

Marketing:
Partnerships,
Ads,
Endorsement &
Sponsorship

R&D

In-house
manufacturing
@ Giheung,
Korea

Distribution:
both Samsung
& third party
outlets
Strategic
Control
Patents on flexible
displays, design etc.

Samsung App store

Strategic
Control

Early market
capitalization by
targeting all major
sectors. Create high
switching costs.

Partner with Hospitals
to encourage
patients to use
device for health
monitoring
R&D
suggestions
• Flexible screen: wearable fashion accessory
• Smartwatch as an independent device
• Solar energy as a possible source of charging
• Graphene as a battery alternative
• Compatibility with all Android devices
R&D
Institutions:
1) Sports
Associations
2) Hospitals
3) Schools
4) Travel
Agencies

App
Developers

Telcos

R&D

Handsfree

SDK
Development

User
Friendly

Technical
Support

Elderly

GPS
Navigation

Patents
Specialized
Applications

Manufacturing

Marketing
& Sales

Lightweight

Operates
Applications

Direct sales

Athletes

Youth
Telcos

Travelers

Samsung &
3rd Party
Distribution

Subscription
Fees

Commissions
/ Referrals
Questions?

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