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The Elements and Principles of Design

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A very simple overview of the elements and principles of design. Created for EDU 290, Technology in Education.

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The Elements and Principles of Design

  1. 1. The Elements and Principles of Design<br />By Chelsea Flattery<br />
  2. 2. What Are They?<br />Elements of design are the parts.<br />They structure and carry the work.<br />Principles of design are concepts.<br />They affect content and message.<br />
  3. 3. Line<br />Line is a moving dot.<br />
  4. 4. Form and Space<br />Form is an area surrounded by space. <br />Space can be positive or negative.<br />
  5. 5. Movement<br />Movement is the relocation of an object in space over time.<br />
  6. 6. Color<br />Color is the hue, shade, or tone of an object.<br />
  7. 7. Texture<br />Texture is the visual surface quality of an object.<br />
  8. 8. Direction<br />Direction is the course along which a line moves.<br />
  9. 9. Proportion<br />Proportion is the relative size and scale of elements in a design.<br />
  10. 10. Balance<br />Balance relates to our physical sense of balance.<br />
  11. 11. Gradation<br />Gradation is the change from one color to another.<br />
  12. 12. Repetition<br />Repetition is one, or similar elements that are repeated.<br />
  13. 13. Contrast<br />Contrast is when elements are different.<br />
  14. 14. Harmony<br />Harmony is when elements are related.<br />
  15. 15. Dominance<br />Dominance is when one object is emphasized more than another.<br />
  16. 16. Rhythm<br />Rhythm is a measured movement through space.<br />
  17. 17. Unity and Variety<br />Unity is asetofelementsfrom the same family. Variety is elements that are similar, but not the same.<br />
  18. 18. Your Turn!<br />What elements and principles do you see being used in this image?<br />
  19. 19. Sources<br />Jirousek, C. (1995). Elements of Design. In Art, Design, and Visual Thinking. Retrieved September 28, 2009, from <br /> http://www.char.txa.cornell.edu.<br />Lovett, J. (1999). Elements and Principles of Design. In John Lovett Watercolor and Mixedmedia Artist. Retrieved September 28, 2009, from http://www.johnlovett.com/test.htm<br />Line: Mike Chaput-Branson, “Line Up The Color” January 19, 2008 via Flickr, Creative Commons Attribution, Noncommercial, Share Alike License.<br />Form and Space: Ntr23, “Ice Form” August 19, 2006 via Flickr, Creative Commons Attribution, Noncommercial, Share Alike License.<br />Image Sources<br />
  20. 20. Image Sources<br />Movement: Ed Schipul, “Orange Line @ eTech 2007” March 28, 2007 via Flickr, Creative Commons Attribution, Share Alike License.<br />Color: Nasplayer, “Rainbow Colored Milk Drop Splash (Explore 108)” June 11, 2009 via Flickr, Creative Commons Attribution, No Derivative Works License.<br />Texture: Lucy Nieto, “Tapete de Plástico – 2007” November 24, 2007 via Flickr, Creative Commons Attribution, Noncommercial, Share Alike License.<br />Direction: Jeff Bauche, “Abstract Life Line” January 21, 2008 via Flickr, Creative Commons Attribution, Noncommercial, No Derivative Works License.<br />Proportion: Alper Çuğun, “Disproportion” July 4, 2007 via Flickr, Creative Commons Attribution, Noncommercial License.<br />
  21. 21. Image Sources<br />Balance: Terence T.S. Tam, “Space Needle and Pacific Science Center” October 6, 2008 via Flickr, Creative Commons Attribution, Noncommercial, Share Alike License.<br />Gradation: Natrium Chlorine, “IMGP4383a2” October 18, 2008 via Flickr, Creative Commons Attribution, Noncommercial, Share Alike License.<br />Repetition: Kevin Dooley, “Angles, Lines, Light, and Shadows” November 7, 2007 via Flickr, Creative Commons Attribution License.<br />Contrast: CatalineOlavarria, “Al Fondo a la Derecha” September 2, 2006 via Flickr, Creative Commons Attribution, Noncommercial, Share Alike License.<br />
  22. 22. Image Sources<br />Harmony: Kris De Curtis, “Christmas in Love…” December 12, 2007 via Flickr, Creative Commons Attribution, Noncommercial, No Derivative Works License.<br />Dominance: Toshihiro Oimatsu, “Emphasis” June 23, 2009 via Flickr, Creative Commons Attribution License.<br />Rhythm: ZeroOne, “Spiral Staircase” July 2, 2007 via Flickr, Creative Commons Attribution, Share Alike License.<br />Variety: Ross Orr, “Series VI” September 26, 2007 via Flickr, Creative Commons Attribution, Noncommercial, No Derivative Works License.<br />Your Turn!: RomnickSimplicio, “Africa Fighting Below the Line - Print Ad (Education)” June 24, 2008 via Flickr, Creative Commons Attribution, Noncommercial, No Derivative Works License.<br />
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A very simple overview of the elements and principles of design. Created for EDU 290, Technology in Education.

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