8. Sat, 2010 – 01 – 28 11:15 A Press Release:In English, Arabic, and French sent to most regional media. Talked about Eurosport Arabia in Arabic sports forums. 3
9. - No traditional media covered it- All websites copied/covered it - Got 10,000 clicks from Forums
10. 4th Initiative: Fadi SEM Campaigns Multiple Arabic SEM Campaigns leading people to: Vote for their winner (Polls) Chat about their teams (Chatroom) Follow the game live (LiveBox) SEM Campaigns Multiple Arabic SEM Campaigns leading people to: Vote for their winner / (Polls) Chat about their teams (Chatroom) Follow the game live (LiveBox) 4