You've seen the acronyms: IA, UX. In these 20 FINE Slides we try and explain what they mean, what they involve, and why they're so important to designing digital experiences. And why you're starting to see this kind of "user experience" thinking permeate all kinds of marketing activities offline and online.
6. IAs consciously organize content and
flow based on principles derived
through observation and evidence.
7. Stakeholder interviews
User interviews, Focus Groups/Listening
Labs
Site evaluations
Competitive/ Comparative analysis
Traffic analysis
Audience analysis
Time and task studies
Surveys/Questionnaires
Testing on real users
Card sorting exercises
Paper prototypes
Academic papers on HCI
Researcher papers
Tools & Methods
8. Site map
Navigation & Labeling Systems
Flow diagrams
Conceptual Diagrams –
centralization of core issues
Wireframes
Taxonomy
Personas, Use Cases
Requirements Documentation
Functional Specifications
Common IA Deliverables
9. “Three Circles of Information Architecture”
CONTENT
USERS
CONTEXT
IA
*as defined by Louis Rosenfeld and Peter Morville
11. UX recognizes that a good digital
service isn't just about functionality.
12. It’s about the way it does things.
It’s about how it makes people feel.
UX recognizes that a good digital
service isn't just about functionality.
13. Everything’s right where
I’d expect it to be!
How did I ever live my
life without this?!
The Difference Between
Great Information Architecture Great User Experience