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Socialfresh Goal Focused

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Christopher Penn
Christopher Penn

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Goal Focused Social Analytics Christopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com Monday, April 5, 2010
The corporate plug: If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how. www.BlueSkyFactory.com Monday, April 5, 2010
blueskyfactory.com/sofreshpdx Monday, April 5, 2010
Slides available Monday at blog.blueskyfactory.com Save a tree. Do not print this unless you really need to. Monday, April 5, 2010
FAIR WARNING Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
decide on a goal first then measure to it Monday, April 5, 2010
Qualified leads Monday, April 5, 2010
RETURN on INVESTMENT Monday, April 5, 2010
Monday, April 5, 2010
$ Monday, April 5, 2010
Monday, April 5, 2010 $
$1.00 Monday, April 5, 2010
$? Monday, April 5, 2010
Profitability Monday, April 5, 2010
2 things I hate Monday, April 5, 2010
Monday, April 5, 2010
ROI Monday, April 5, 2010
Monday, April 5, 2010
RETURN on INVESTMENT Monday, April 5, 2010
INVESTMENT Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
Income / 2080 = hourly rate Monday, April 5, 2010
$40,000 / year = $19.23 / hour Monday, April 5, 2010
RETURN Monday, April 5, 2010
KPIKey Performance Indicators Monday, April 5, 2010
How many qualified leads is your social media work creating? Monday, April 5, 2010
period of time Monday, April 5, 2010
$100/hour Monday, April 5, 2010
5 hours/wk Monday, April 5, 2010
$2,500 Monday, April 5, 2010
retain 75% Monday, April 5, 2010
$1,875 Monday, April 5, 2010
close 80% Monday, April 5, 2010
$1,500 Monday, April 5, 2010
$1,500 $100 x num hours Monday, April 5, 2010
What is a qualified lead worth to you? Monday, April 5, 2010
Monday, April 5, 2010
www.Google.com/analytics Monday, April 5, 2010
The problem with most analytics Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
Visits Unique visitors Time on page Referrer Influence Attention Friends Fans Followers Traffic source Keywords Search queries Retweets Bounce rate Monday, April 5, 2010
Visits Unique visitors S Time on page C Referrer Influence S Attention T I AG N O Friends Fans I Followers D Traffic source Keywords Search queries Retweets Bounce rate Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
Apply to anything ALWAYS apply to an ad spend! Monday, April 5, 2010
Monday, April 5, 2010
http://bit.ly/urlbuilder Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
Monday, April 5, 2010
Photo Credit: Stephen D9 Monday, April 5, 2010
The BIGGEST Secret Monday, April 5, 2010
You get what you pay for. Monday, April 5, 2010
Review Monday, April 5, 2010
Monday, April 5, 2010
Qualified leads Monday, April 5, 2010
Monday, April 5, 2010
Pay for what you want. Monday, April 5, 2010
www.blueskyfactory.com www.christopherspenn.com @blueskyfactory @cspenn Monday, April 5, 2010

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