12. Work right to left
Social Media Strategy
Who What Why
Network Content Objectives
Who is going to be your target What content are you going to What are the overall business
audience? create or curate to gain interest? objectives and goals?
What self-identified characteristics Where will that content come from? How will you measure them?
will you look for?
What schedule will you use? What indicators will you use to
What networks are they on? determine when something’s not
Who will be responsible for content working and who makes that call?
How will you build the network? creation?
Download this PDF at http://cspenn.com/1s
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73. Questions?
Christopher Penn
Director of Strategy, WhatCounts
cspenn@gmail.com
Twitter: @cspenn
LinkedIn: cspenn.com/l
Facebook: cspenn.com/f
Web: christopherspenn.com