Exotel - Cloud telephony, Business phone system experts

INTRODUCTION
All rights reserved. Exotel Techcom Pvt. Ltd. © 2015
INDIA’S LEADING
CLOUD
TELEPHONY
SERVICE

INTRODUCTION
About us
Exotel is a 4 year old product
company based out of Bangalore.
We make Voice & SMS
communication simpler for Indian
SMEs. We are one of India’s leading
cloud telephony companies.
Exotel, our flagship product,
helps companies manage their
business phone calls and serve
customers with improved
efficiency
The founding team has over a
decade of experience in building
telephony solutions for SMEs.
We’re currently a 40 member
team and are growing fast.

INTRODUCTION
All rights reserved. Exotel Techcom Pvt. Ltd. © 2015All rights reserved. Exotel Techcom Pvt. Ltd. © 2015
Over a 1000 companies have used Exotel to
power their business phone system

INTRODUCTION
Some interesting numbers
Over 18,000 companies
registered with Exotel, with
more than 45,000 users
Exotel connects 6 lakh
calls a day, almost 2 crore
calls a month
We today are present in
6 states
with a plan to expand into
12 states
by December 2015
Close to 1 crore SMSs go are sent
through Exotel systems every month
Exotel handles more than
4 crore API hits per month

INTRODUCTION
Exotel is India’s leading cloud telephony company
and these folks say so, too
Nasscom Emerge - Top
10 Promising Startups
in India
Mashable picked
as one of India’s
10 Tech startups
to Watch out for
Economic Times
Picked as one of the
14 startups to watch
out for in 2014

INTRODUCTION
Exotel’s Vision
Build world-class Business Phone Systems that
power the Voice and SMS needs of companies
irrespective of their size and help them
perform with increased efficiency.

INTRODUCTION
What makes Exotel different
• Pioneer in India in creating cloud platform for voice & SMS
• A deep domain knowledge in cloud telephony
• Our Focus on design, usability and extensibility
• Building for scale
• Easy to use, well-documented APIs
• Proven track record of setting up 600 call centers & telephony solutions across
verticals

INTRODUCTION
Our Offerings
Enterprises
• Customised Business Telephony
Solutions to suit individual business
needs
• Features on-par with EPABX systems
at decreased cost – no CAPEX for
hardware
• Better management with Analytics &
Insights
– Agent-wise productivity
– Team productivity
– Missed calls/Call backs
SMEs
• A fully functional Biz Phone System
that can be set up in mins
• Professional phone setup that was
earlier very expensive
• Increased control
• Decreased cost
• No need for an IT dept/Techie to
manage
Exotel is completely based on the cloud. Web access for everyone.

INTRODUCTION
EXOTEL’S OFFERING FOR ENTERPRISES

INTRODUCTION
Why should Enterprises pick Exotel over traditional systems
The traditional setup comes with it own set of limitations
• Do not have well-defined integration points
– All CRM, ERP, Ticketing systems, Emailing systems have moved to the cloud. Integrations with closed
telephony in the above cases is difficult
• Not designed to work in the cloud era. Closed environments is what they’re
designed to work for
• Need fulltime IT teams to ensure smooth functioning making it expensive
• Complex integrations take many months & become expensive
• Results in chaos

INTRODUCTION
Exotel, on the other hand, allows you to
- have complete control over your phone sytem
-gain insights from the working of your phone system

INTRODUCTION
A FEW CUSTOMER SUCCESS STORIES

INTRODUCTION
Example – 1: Distributed order taking system for Kaatizone
Problem
• Kaatizone has multiple outlets across Bangalore.
• They wanted to have a single number for home
delivery orders.
• Based on the location of the caller, they wanted
the order to be diverted to the nearest outlet.
Exotel’s solution
• There is a centralized number that customers of
Kaatizone can call to place an order for home
delivery.
• First time callers are asked to enter their pincode
and the call is diverted to the nearest outlet.
• Next time the same customer calls, the system
remembers their choice and diverts the call the
nearest outlet automatically.
• Detailed reports of orders on a per-outlet basis

INTRODUCTION
Example – 2: Automated Loyalty management system for Godrej
Problem
• Godrej has a loyalty program and they wanted a
way that customers could manage this over the
phone
• There are multiple languages involved and the
system has to remember the user’s choices
• They also need a lot of custom integrations and
personalisations according to the customer calling
Exotel’s solution
• Exotel has a central number for all loyalty
management schemes
• When a customer calls up, Exotel offers multiple
user language support on IVR and remembers their
choice the next time they call.
• When a customer calls up to redeem a coupon
– Exotel fetches balance & expiry details of the
customer’s coupons from their proprietary
database
– Exotel integrates with third party SMS gateway to
push information to the customers
– Exotel has a comprehensive TTS engine that
works for complex names, details etc
– Customised reports per month and per quarter

INTRODUCTION
Example – 3: Amnesty India’s Campaign Management
Problem
• Amnesty wants to increase awareness amongst
people for the various causes they support
• It is easier for people to pledge their support via
simple SMS or IVR
• They also wanted to do IVR call blasts to people to
educate them about the various campaigns
Amnesty was undertaking
• This is extremely essential as it directly impacts
the funds they are able to collect.
Exotel’s solution
• Exotel was able to provide a robust infrastructure that
allowed them to make over 5 lakh automated outbound
calls & over 5 lakh SMS
• Integration with Amnesty’s database
• Customised reports at the end of each campaign that
allows them to tweak their next campaign
• We even supported local language SMS increasing their
referral rate by 26%

INTRODUCTION
Industries served by Exotel’s solutions
 Education
 Healthcare
 NGOs
 E-commerce
 Agriculture and Fertilizers
 Internet marketplaces
 Automobile industry
 FMCG
 And a lot more

INTRODUCTION
EXOTEL’S OFFERING FOR SMEs

INTRODUCTION
Currently, SMEs are adopting the shift to the cloud in
the case of ERP, CRM, Ticketing, Helpdesk software
etc.
Shifting the phone system to the cloud is just gaining
mass popularity

INTRODUCTION
There is much that SMEs can gain from cloud telephony
for a fraction of the cost compared to the traditional
systems.

INTRODUCTION
Exotel’s offerings that comprehensively cover all of SMEs requirements
• Professional IVR Greeting
• Smart routing with an IVR menu - Press 1 for sales,
2 for support, etc
• Multi Level IVR
• Call Recording
• Personalised Greeting
• Programmable APIs
• Unique web login for all users
• Exotel Android App to make and receive calls
• Daily Email reports
• App Builder to build custom call flows
• Conference bridge
• Voicemail
• Time-based Call Routing
• SMS at the end of a call
• Email/SMS alert for missed calls
• TTS in Multiple languages
• Custom on-hold music
• Sticky Agent
• Unlimited channel capacity
• CRM integration
• Caller based routing
• SMS
• Multiple language SMS

INTRODUCTION
How Exotel works
salesforce
Target
Execute
Sales
Only
Exotel
Customer
Agents

INTRODUCTION
Companies most commonly use Exotel for
A SINGLE NUMBER
FOR YOUR BUSINESS
No more multiple
phone numbers for
business. Connect all
your agents to the
your main business
number. No more
managing multiple
phone numbers.
NEVER MISS A SINGLE CALL
We will notify you via SMS and
Email anytime you miss a call.
You can also see this
information on your
dashboard.
MONITOR CALL QUALITY USING
RECORDINGS
All calls are recorded and
available for users to listen to
at any time. Use these
recordings for quality and
training purposes
REMINDERS VIA SMS
Increase customer engagement and
improve satisfaction by sending
reminders via SMS.

INTRODUCTION
A SINGLE NUMBER
FOR MULTIPLE
BRANCHES
If the business has
multiple branches,
Exotel helps them
centralize
appointments and
schedules using a
single number.
TRACK MARKETING ROI
Use Exotel to track your
marketing ROI by tracking
different media separately.
AUTOMATICALLY CALL JUSTDIAL LEADS
Integrate Exotel with JustDial to call
your leads in 30 secs
COLLECT CUSTOMER
FEEDBACK
Automatic Call/SMS after
every call or visit to collect
feedback

INTRODUCTION
IMPROVE CUSTOMER
SERVICE
Ensure that all
customer
complaints/service
requests received
via phone are
tracked
CUSTOM
INTEGRATIONS
Integrate phone
system with CRM,
ERP, Ticketing
software etc to
ensure smooth
functioning of
business
OTHER SYSTEM INTEGRATIONS
Integrations with systems like
mobile app, custom software etc
that they develop

INTRODUCTION
EXOTEL FOR YOUR BUSINESS
EXOTEL – RELIANCE
PARTNERSHIP
If you would like Exotel to power your business as
well, please drop us a line to hello@exotel.in or call
us on 08088-919888

Exotel - Cloud telephony, Business phone system experts

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