How can a SaaS business or any business keep a good interaction with customers and nurture customers by providing value consistently and reducing churn.
2. When you stop listening to
customers, your company starts
dying
A wise old owl sat in an oak
The more he saw, the less he spoke
The less he spoke, the more he heard
Why can’t we all be like that bird?
3. Find the Core Problem
It’s far easier to go through talking points you’ve
said 100 times than to engage the customer in a
dialog about their business challenges
PUCCKA Methodology – Mark Suster
4. Why Customer development is
necessary?
Identify customer that need help to purchase
Help identify customers about to churn
Help identify customers that are appropriate for an up
sell or cross sell
Behavior pattern and insights
6. What does success mean to your
customer?
How does your product enable your customers
to achieve success?
How does that change over the various stages
of your customers’ lifetimes?
7. Engagement is basically where
people are getting value from your
product
Content (Case Studies)
Improve Onboarding with clear communication
practices
Good Support
9. Customer Happiness Score
Quantify Business Outcomes
Positive - Integration with existing product
Negative- Delay in bill payment
CHS= P1*W1+N1*W2
“If you cannot measure it, you cannot improve it” –
Lord Kelvin