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Unique          Unique
                        Audience        Audience
                        (millions),     (millions),
Global                  June 2009       June 2010
Facebook                  160.1           239.7
Twitter                    34.4            42.6
Orkut                      24.9            29.6
LinkedIn                   16.3            20.6
MySpace                    83.7            62.1
Flickr                     28.9            27.1
Bebo                        8.9             4.2
Friends Reunited            3.2               -

NB: Global data includes US, UK, France, Germany, Spain, Italy, Switzerland, Brazil and Australia
Source: The Nielsen Company
Period: June 2010
US                  Unique Audience (millions)   UK
Facebook                       127               Facebook
MySpace                        46.5              Twitter
Twitter                        19.7              Flickr
Flickr                         13.4              MySpace
LinkedIn                       11.3              LinkedIn

Australia           Unique Audience (millions)   Germany
Facebook                       8.7               Facebook
MySpace                        1.4               VZnet Netzwerke
Twitter                        1.3               Stayfriends
Flickr                         1.1               Wer-kennt-wen
LinkedIn                       0.8               XING

Italy               Unique Audience (millions)
Facebook                       16.4
MySpace                         1.9
Flickr                          1.4
Badoo                            1
Twitter                         0.9


Source: The Nielsen Company, June 2010
Unique Audience (millions)   Brazil            Unique Audience (millions)
           24.2              Orkut                        28.7
           3.7               Facebook                     11.6
           2.9               Twitter                      11.4
           2.7               iG Comunidades               5.9
           2.1               UOL Comunidades               5

Unique Audience (millions)   Spain             Unique Audience (millions)
           12.8              Facebook                     15.2
           8.5               Tuenti                       6.6
           7.7               Flickr                        2
           5.8               Twitter                      1.8
           2.6               MySpace                      1.7
Time Per Person (hh:mm:ss)

            June 2009 June 2010
US           4:39:33   6:02:59
UK           5:41:20   6:09:32
Brazil       0:32:24   1:15:53
Australia    4:11:16   7:07:49


Source: The Nielsen Company, June 2010

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Redes sociales en cifras según Nielsen

  • 1. Unique Unique Audience Audience (millions), (millions), Global June 2009 June 2010 Facebook 160.1 239.7 Twitter 34.4 42.6 Orkut 24.9 29.6 LinkedIn 16.3 20.6 MySpace 83.7 62.1 Flickr 28.9 27.1 Bebo 8.9 4.2 Friends Reunited 3.2 - NB: Global data includes US, UK, France, Germany, Spain, Italy, Switzerland, Brazil and Australia Source: The Nielsen Company
  • 2. Period: June 2010 US Unique Audience (millions) UK Facebook 127 Facebook MySpace 46.5 Twitter Twitter 19.7 Flickr Flickr 13.4 MySpace LinkedIn 11.3 LinkedIn Australia Unique Audience (millions) Germany Facebook 8.7 Facebook MySpace 1.4 VZnet Netzwerke Twitter 1.3 Stayfriends Flickr 1.1 Wer-kennt-wen LinkedIn 0.8 XING Italy Unique Audience (millions) Facebook 16.4 MySpace 1.9 Flickr 1.4 Badoo 1 Twitter 0.9 Source: The Nielsen Company, June 2010
  • 3. Unique Audience (millions) Brazil Unique Audience (millions) 24.2 Orkut 28.7 3.7 Facebook 11.6 2.9 Twitter 11.4 2.7 iG Comunidades 5.9 2.1 UOL Comunidades 5 Unique Audience (millions) Spain Unique Audience (millions) 12.8 Facebook 15.2 8.5 Tuenti 6.6 7.7 Flickr 2 5.8 Twitter 1.8 2.6 MySpace 1.7
  • 4. Time Per Person (hh:mm:ss) June 2009 June 2010 US 4:39:33 6:02:59 UK 5:41:20 6:09:32 Brazil 0:32:24 1:15:53 Australia 4:11:16 7:07:49 Source: The Nielsen Company, June 2010