Hvad sker der når digitalisering bliver ekstrem. Når kunstig intelligens, kognitive systemer og IBM Watson begynder at spise sig ind på jobmarkedet. Hvad sker der og hvad gør vi ved det? Afholdt på VidenDanmark kickoff 8. september 2016.

1. 1
NÅR COMPUTEREN BLIVER
KOGNITIV
Kim Escherich | @kescherich
Pan-European IoT Innovation Architect | IBM Watson IoT

2. 2
Dagens Næringsliv, 1996

3. 3http://goo.gl/kqhuKq

4. 100,000,000
lines of code in
a new car
5,000,000
lines of code in
smart appliances
80,000
lines of code in
a pacemaker
1,200,000
lines of code in a
smartphone

5. 75%
Social Context, Behaviors
Impact on population health status
20%
Medical Care
5%
Genetic
Accessing a vast amount of untapped data could have a great
impact on our health - yet it exists outside medical systems.
SOURCE: Barbara J. Sowada, A Call to Be Whole:
The Fundamentals of Health Care Reform, July 30, 2003, Praeger.
6 Terabytes
EMR, EHR, claim systems
Consumer-contributed data from non-
medical sources: wearables, social media
activity, public records
1100 Terabytes
Generated per lifetime
0.4 Terabytes
Genetic research, personalized
medicine, clinical trials
IBM Watson // ©2015 IBM Corporation

6. 6
MIMMI

7. 7

8. AMAZON DASH BUTTON

9. ©2016 IBM Corporation9
CEOs again say technology is the most important
external influence on their enterprise
2006 2008 2010 2012 20152004
Technology factors
Market factors
Regulatory concerns
Macro-economic factors
Socio-economic factors
People skills
2013

10. Cognitive…?

11. 11
UNDERSTAND REASON LEARN INTERACT

12. 12https://visual-recognition-demo.mybluemix.net/

13. 13
https://www.ibmchefwatson.com

14. 14
http://roztayger.com/

15. Eksempler fra den virkelige verden

16. 16
Meet Olli

17. 17
WOODSIDE

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CONNIE, HILTON WATSON CONCIERGE

19. UNDER
ARMOUR

20. © 2014 IBM Corporation
MEDTRONIC

21. Konsekvenser og årsager

22. 22

23. 23
http://goo.gl/WpukBf

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World’s largest
taxi company
owns no taxis
Uber
Largest
accommodation
provider owns no
real estate
Airbnb
Largest phone
companies own
no telco
infrastructure
Skype
Most popular
media owner
creates no
content
Facebook
World’s most
valiable retailer
has no inventory
Alibaba
Fastest growing
banks have no
actual money
SocietyOne
World’s largest
movie house
owns no cinemas
Netflix
Largest software
vendors don’t
write the apps
Apple,Google

25. ©2016 IBM Corporation25
Torchbearer CEOs in particular are pursuing more
disruptive innovation
32%
Focus on disruptive innovation
“Growth doesn’t mean simply
becoming larger. It means
strengthening competitiveness.”
Toshiyuki Yamamoto, President, Nifco, Japan
more
58%
44%
Market Follower CEOs
Torchbearer CEOs

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• Digitalisation
• Deception
• Disruption
• Demonetization
• Dematerialization
• Democratization
Kotler’s
Six D’s of
Exponential
technology

27. 27
https://thinkexponential.com/invest/exponential-technology/

28. 28
”As creative disruption continues to blur the lines between
industries, and organizational leaders come to realize that
they cannot continue business as usual – a concept
referred to as the Innovator’s Dilemma – innovation is
affecting the way many organizations operate.
The life expectancy of companies has been compressed by
80% since the 1920s,and by 2021,40% of Fortune 500
companies will simply have disappeared.”
Hult International Business School, http://goo.gl/m0d3g2

29. ©2016 IBM Corporation29
Use of cognitive technologies in particular is set to
increase dramatically over the coming years
“The importance of cognitive computing
is that it not only gets at the way people
think, but also how they are feeling.
It is a combination of the emotional
and the rational.”
Ken Chenault, Chairman and CEO, American Express,
United States
CEOs who believe cognitive computing
will revolutionize business in 3 to 5 years
CEOs who currently use cognitive computing
to identify and explore new trends
227%
The transformational impact of cognitive computing
more
11%
36%

30. 30
https://twitter.com/danmark50

31. 31
Kim Escherich
escherich@dk.ibm.com
+45 2880 4733
internetofthings.dk
@kescherich
/escherich
/in/escherich
kescherich@gmail.com