This presentation was delivered as part of incubation program training to the Digital Incubation Center (DIC), Ministry of Information & Communication in Qatar. The attendees learned to design an engaging presentation, create an effective pitch and prepare to answer Q & A from the competition judges.
2. How to make a winning pitch
by : Emad Saif, Center for
Entrepreneurship, Qatar University
3. AGENDA
1. Overview
1. Time
2. Structure
3. Outline
2. Presentation Design
1. Structure
2. Color
3. Text
4. Images
5. Graphs
6. Videos
7. Animation
3. Delivery
1. Voice
2. Tone
3. Body Language
4. Speed
4. Q & A
1. Why there is Q & A
2. Type of questions asked
3. How to think like investors and judges
4. Right now, someone out there is suffering
from a boring presentation
hopefully not yours
14. Presentation Definition
A presentation is the process of presenting a topic to an audience. It is typically a
demonstration, lecture, or speech meant to inform, persuade, or build good will. The term can also
be used for a formal or ritualized introduction or offering, as with the presentation of a debutante.
Definition :
• The process of offering for consideration or display
• A social introduction, as of a person at court
• A demonstration, lecture, or welcoming speech
• A manner or style of speaking, instructing or putting oneself forward
• The manner of presenting, esp the organization of visual details to create an overall impression
A presentation program, such as Microsoft PowerPoint, Apple Keynote, OpenOffice.org Impress
or Prezi, is often used to generate the presentation content. Modern internet-based presentation
software, such as the presentation application in Google Docs and SlideRocket also allow
presentations to be developed collaboratively by geographically disparate collaborators.
Presentation viewers can be used to combine content from different presentation programs into
one presentation.
15. Presentation Definition
A presentation is the process of presenting a topic to an audience. It is typically a
demonstration, lecture, or speech meant to inform, persuade, or build good will. The term can also
be used for a formal or ritualized introduction or offering, as with the presentation of a debutante.
Definition :
• The process of offering for consideration or display
• A social introduction, as of a person at court
• A demonstration, lecture, or welcoming speech
• A manner or style of speaking, instructing or putting oneself forward
• The manner of presenting, esp the organization of visual details to create an overall impression
A presentation program, such as Microsoft PowerPoint, Apple Keynote, OpenOffice.org Impress
or Prezi, is often used to generate the presentation content. Modern internet-based presentation
software, such as the presentation application in Google Docs and SlideRocket also allow
presentations to be developed collaboratively by geographically disparate collaborators.
Presentation viewers can be used to combine content from different presentation programs into
one presentation.
16. Presentation Definition
A presentation is the process of presenting a topic to an audience. It is typically a
demonstration, lecture, or speech meant to inform, persuade, or build good will.
The term can also be used for a formal or ritualized introduction or offering, as
with the presentation of a debutante.
Definition :
• The process of offering for consideration or display
• A social introduction, as of a person at court
• A demonstration, lecture, or welcoming speech
• A manner or style of speaking, instructing or putting oneself forward
• The manner of presenting, esp the organization of visual details to create an
overall impression
17. Presentation Definition
A presentation is the process of presenting a topic to an audience. It is typically a
demonstration, lecture, or speech meant to inform, persuade, or build good will.
The term can also be used for a formal or ritualized introduction or offering, as
with the presentation of a debutante.
Definition :
• The process of offering for consideration or display
• A social introduction, as of a person at court
• A demonstration, lecture, or welcoming speech
• A manner or style of speaking, instructing or putting oneself forward
• The manner of presenting, esp the organization of visual details to create an
overall impression
18. Presentation Definition
A presentation is the process of presenting a topic to an audience. It is typically a
demonstration, lecture, or speech meant to inform, persuade, or build good will.
The term can also be used for a formal or ritualized introduction or offering, as
with the presentation of a debutante.
Definition :
• The process of offering for consideration or display
• A social introduction, as of a person at court
• A demonstration, lecture, or welcoming speech
• A manner or style of speaking, instructing or putting oneself forward
• The manner of presenting, esp the organization of visual details to create an
overall impression
19. Presentation Definition
A presentation is the process of presenting a
topic to an audience. It is typically a
demonstration, lecture, or speech meant to
inform, persuade, or build good will. The term
can also be used for a formal or ritualized
introduction or offering, as with the
presentation of a debutante.
20. Presentation Definition
A presentation is the process of presenting a topic to an
audience. It is typically a
• demonstration,
• lecture, or
• speech meant to inform,
• persuade,
• or build good will.
The term can also be used for a formal or ritualized
introduction or offering, as with the presentation of a
debutante.
25. Text Size
Size 18
Size 24
Size 36
Size 48
Size 72
Times New R.
Text Fonts
Arial
Calibri
Impact
FancyScript
Contrast
bad
better
best
Trying to read
this and focus
on the words is
difficult with
the banana
dancing!
AnimationUse of SpaceColor
67. WHY Q & A ?
• Feedback
• Additional clarification
• Challenge certain
assumptions
68. DOs & DON’Ts
• Don’t give long explanations limit to 2-30
sec
• Ask for clarification if question is not clear
• You don’t know everything and that’s OK
69. Handling Feedback
• Accept the feedback
• Don’t respond – this is not a
question
• Don’t argue – this is not a
debate
• Say “Thanks for your
70. Launchpad Program Evaluation Matrix
Criteria Description Weight
Innovation
Strength of innovation and originality of the idea
30%Type of innovation (new, disruptive, efficient, …etc.)
Creating a new niche market, new product, new process …etc.
Technology
Clear identification of the technical features and specification
20%Type of technology used in development Vs. DIC focus areas
Technology infrastructure needed to develop the idea
Market potential &
scalability
Clear identification of the need/problem
15%Market size and growth potential
Idea potential to convert into a working product
Execution and milestone plan
Reasonable resources and infrastructure requirements
20%Strength of the implementation and milestone plan
Timeline alignment with DIC
Founder/team profile
Passion & dedication towards the idea
15%Agile and realistic outlook to the future
Strength of technical background and skills
Total 100%
71. Common Questions
• Do you have evidence customers want it?
• How big is your market? Is it scalable?
• What’s the team look like? What are your
backgrounds?
• What is your product differentiation?
• What risks exist? How do you address them?
• What do you need? Milestones?