This is my keynote speech for anyone interested on "Business Model Innovation" at the Arabic Innovation Academy organized by the European Innovation Academy and Qatar Science & Technology Park in Qatar on Jan 7 2018
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Alex Osterwalder
The best innovators are not
necessarily the most
creative people. The best
innovators are those who
are outstanding at pattern
recognition!
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$
One Time Payment
• Revenue generating by a
one time transaction of
a product or service
• Most basic form of
revenue and also the
most common
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$
Bait & Hook
$
• Basic product (hook) is
offered cheaply or free
• The complementary
product or refill (bait) is
sold expensively.
• The basic product cannot
be used without the
complementary product.
• Requires high product
innovation, patents &
strong brand
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$
Multi-sided Platforms
$
• Connecting 2 or more
customer segments
together with a clear
value proposition for each
segment
• Revenue is generated
typically as a % fee of one
or more customers
• Hard to build enough
customer base (Chicken &
the Egg)
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$
Pay Per Use
• Customers are charged
for how much product or
service they use.
• Can be effectively
metered and billed to
customers
• Valuable in collecting
customer preferences
and habits
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Subscription
$
• Customers signup for a
periodic access to a
product or service.
• Great for creating
reoccurring revenue
• Need to be very
competitive with great
value to customers
• Tough to accept when
different than industry
business model standard
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Freemium
$
• Combines free and
premium products
• Free product offers basic
features while premium
offers more features
• The focus is on converting
free users to paying users
and there is danger of no
paying customers
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Micropayments
$
$
• Similar to Freemium
model but purchases are
made within the free
app.
• Relies on hooking user to
make purchases to save
time and gain more
options
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Free
Data Reseller
$
• Offer product for free
(sometimes paid) and
make revenue by selling
data to 3rd party.
• Data can be raw,
processed or insights
• At risk of customer
privacy issues & cyber
attacks
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Free
Advertising
$
• Offer product for free
(sometimes paid) and
makes advertisement
revenue from advertisers
• Needs a huge customer
base for advertisers to
be interested and pay
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$
Un-bundling
• Break down the
product/service into
smaller elements to make
it more economical for
customer.
• Suitable for niche markets
• Requires deep
understanding of
customer needs
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Bait & Hook
Revenue Innovation Multi-Sided
One Time Payment
Pay Per Use
Subscription
Micropayments
Data Reseller
Freemium
Advertising
Un-budling
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THANK YOU
Lecturer & Coordinator of Entrepreneurship
Center for Entrepreneurship, Qatar University
emadsaif@qu.edu.qa | @esaif
esaif
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