What can publishers learn from internet and technology?

1. WHAT CAN PUBLISHERS LEARN
FROM INTERNET &
TECHNOLOGY?
(www.erwinblom.nl)
Monday, March 22, 2010

2. Erwin Blom
Handboek Communities
Monday, March 22, 2010

3. DIGITAL DAYS
Monday, March 22, 2010

4. CREATION
Monday, March 22, 2010

5. CREATION IS CHEAP AND EASY
Monday, March 22, 2010

6. The tools come with the computer. Low entry
barrier.
Monday, March 22, 2010

7. Start with a blog, export to a book. Easy.
Monday, March 22, 2010

8. DISTRIBUTION IS CHEAP AND
EASY
Monday, March 22, 2010

9. Thanks to Lulu, Blurb and others making books is
easy.
Monday, March 22, 2010

10. Do you prefer magazines? MagCloud is there to
help.
Monday, March 22, 2010

11. PDF for sale! 30.000 times 19 dollar is a lot of
money and no costs.
Monday, March 22, 2010

12. COMMUNICATION
Monday, March 22, 2010

13. PEOPLE GATHER AROUND
PASSION AND PROBLEM
Monday, March 22, 2010

14. Feed The Passion, facilitate communication, support
the readers.
Monday, March 22, 2010

15. PEERS ARE THE DISTRIBUTION
FORCE
Monday, March 22, 2010

16. Word of mouth promotion, there is no better
promotion.
Monday, March 22, 2010

17. Peer reviews are more important than the good old
reviews.
Monday, March 22, 2010

18. COLLABORATION
Monday, March 22, 2010

19. TOGETHER WE KNOW MORE
Monday, March 22, 2010

20. Shel Israel asks his audience for input. Best
practices, special cases.
Monday, March 22, 2010

21. THERE’S A LOT OF KNOWLEDGE
AND QUALITY IN EVERY CROWD
Monday, March 22, 2010

22. The best bird pix are beautiful pix and together they
make a beauty of a book.
Monday, March 22, 2010

23. PERSONALISATION
Monday, March 22, 2010

24. MAKE CONTENT PERSONALLY
RELEVANT
Monday, March 22, 2010

25. Specialize, personalize, niches.
Monday, March 22, 2010

26. MAKE CONTENT LOCALLY
RELEVANT
Monday, March 22, 2010

27. Zoom in on what’s happening around us.
Monday, March 22, 2010

28. LEARNINGS FROM INTERNET &
TECHNOLOGY
Monday, March 22, 2010

29. MAKE THE PROCESS THE
PRODUCT
Monday, March 22, 2010

30. KnowledgeGames is a book in progress.
Monday, March 22, 2010

31. RELEASE EARLY RELEASE
OFTEN
Monday, March 22, 2010

32. The Complete Guide To Google Wave gets often
updated.
Monday, March 22, 2010

33. LISTEN TO YOUR AUDIENCE
Monday, March 22, 2010

34. Alex Osterwalder asked 400 community members
for input for Business Model Generation.
Monday, March 22, 2010

35. LET CONVERSATION BE KING
Monday, March 22, 2010

36. MAKE YOUR CONTENT
SHAREABLE / EMBEDDABLE
Monday, March 22, 2010

37. Make sharing and clipping and embedding possible.
Talk about content.
Monday, March 22, 2010

38. WORK WITH YOUR AUDIENCE
Monday, March 22, 2010

39. A book can be a living thing. O’ Reilly uses readers
as co-editors.
Monday, March 22, 2010

40. USE THE PASSION OF YOUR
CROWD
Monday, March 22, 2010

41. DesigningObama was funded by the crowd: 71.000
dollar by 1108 backers.
Monday, March 22, 2010

42. DON’T LIMIT YOURSELF TO ONE
BUSINESSMODEL
Monday, March 22, 2010

43. LIMITED FREE EDITION
Monday, March 22, 2010

44. Read 70 pages and decide ...
Monday, March 22, 2010

45. AD-SUPPORTED VERSION
Monday, March 22, 2010

46. Free for the customer, ads bring the money in.
Monday, March 22, 2010

47. PREMIUM EDITION
Monday, March 22, 2010

48. Books in shops
Monday, March 22, 2010

49. SUBSCRIPTION MODEL
Monday, March 22, 2010

50. Already 2000 people pay The Third Tribe 47 dollars
a month (94.000) for knowledge and information
Monday, March 22, 2010

51. LIMITED EDITION
Monday, March 22, 2010

52. For fifty dollars you get something very special.
Special material, beautifully crafted.
Monday, March 22, 2010

53. BY-PRODUCTS
Monday, March 22, 2010

54. Speaking. consulting, events.
Monday, March 22, 2010

55. DON’T LIMIT YOURSELF TO ONE
FORM
WHAT IS A BOOK?
Monday, March 22, 2010

56. BOOK
Monday, March 22, 2010

57. A book should add value: make it something people
Erwin Blom
Handboek Communities
want to have!
Monday, March 22, 2010

58. PDF
Monday, March 22, 2010

59. Free pdf, paid pdf
Monday, March 22, 2010

60. SITE
Monday, March 22, 2010

61. Your site is your home base, Google is your friend.
Monday, March 22, 2010

62. APP
Monday, March 22, 2010

63. iPhone, Android, mobile phones are popular reading
devices.
Monday, March 22, 2010

64. KINDLE EDITION
Monday, March 22, 2010

65. A direct line with the bookstore, thanx to Amazon.
Monday, March 22, 2010

66. iPAD EDITION
Monday, March 22, 2010

67. Looking forward to true multimedia and social new
forms on the iPad.
Monday, March 22, 2010

68. WHAT CAN PUBLISHERS LEARN
FROM INTERNET &
TECHNOLOGY?
(www.erwinblom.nl)
Monday, March 22, 2010

69. Handboek Communities
Erwin Blom
Monday, March 22, 2010