Reviewing the website Fifty100.com and how it uses individualization and interactivity within social media to create a buzz about their product.

1. Social media Marketing:Fifty100.com By: Meredith Boling, Jake Curtis, & Elise Lowerison

2. About Fifty100.com Fifty100 utilizes the concept from trust agents: “Make Your Own Game” A new online music website offers independent artists the chance to sell their music, and music fans the chance to find something different from mainstream. Independent artists and music fans can control how their music is purchased—artists are guaranteed royalties from the songs purchased; iTunes only gives out a percentage of royalties earned. Fans can get store credit when a song is purchased from their page or recommendations. Offers a weekly online magazine highlighting artists on the site. Open interactivity with the artists and fans Fans can personally promote artists they like, while building a music profile to fit their tastes. The fan is truly engaged in their musical searches. Main competitor in the digital music industry is iTunes . Targets independent rather than commercial artists

3. SCREEN SHOT OF FIFTY100.COM’S WEBSITE

4. The Media and How We Used Them Facebook is an exceptional tools to use when launching a brand, a product, or a service. Facebook acts as a launch pad for blogging, communicating, and connecting online for Fifty100 promotion—reaches a wide audience Facebook puts Fifty100 into the limelight—more coverage than iTunes by having a presence Allows pre-existing Facebook users to discuss with their peers about the website and its features, as well as granting them access to explore the site, watch YouTube videos about the site, and stay updated on the sites changes, upgrades, and announcements. We created a fan page for the Fifty100 site and were able to reach out to over 350 people across the globe First Medium: Facebook

5. Media Continued… Viral Videos create buzz about Fifty100.com The views, recommendations, and word-of-mouth spread about Fifty100 through YouTube’s viewership Updates consumers about happenings on the site through a more interactive and interesting medium Helps promotion by having different channels for certain websites On these channels, websites can group all of their videos together in one location, provide links to their website and blogs, and receive comments about the site in general Created a short video on the different music that is available on the site to draw in diverse crowds A YouTube video appeals to the emotions that a person experiences while listening to music Uses emotional appeal via images and music fused into an interactive video Curiosity created the “story” behind the video, in other words, what’s Fifty100.com all about? Second Medium: YouTube

6. Media Concluded Blogging has quickly become one of the best ways to communicate to mass audiences. In our link-building efforts, we strayed from the spammer persona and did not link drop. Took on a personal approach, posing as music fans looking for a good site to download music. Popularity of these blogs was determined from a Google search. Fifty100 focuses on underground or independent artists; therefore we chose blogs that catered to this category. More specifically, we chose 2 blogs that offered public forums for comments: one for Indie Rock and another for Urban Alternative and Hip-Hop. We chose to Tweet to 2 other music blogs that did not offer a forum section. Third Medium: Music Forums

7. FACEBOOK FIFTY100 PAGE MUSIC FORUM PAGE

9. Through Facebook, members can become a fan and member of the website.

10. From there, they can access the Fifty100 website, and begin exploring their options of musical genres.

11. Can post any tips for the website and start discussions about whether they prefer iTunes or the Fifty100 website.

13. Under the Channels heading, websites can group all of their videos together for easy access by fans on the page.

14. Fans can view all of the videos uploaded by the site and post comments about the site in general, instead of on each individual video.

16. It also allows direct links to our target market and the ability to form a relationship with them as the book Trust Agents emphasizes.

17. We encountered one problem: too new to the blogging scene without rapport as an avid blogger.

20. YouTube expressed the soul of the site, instead of just using word descriptions; received a small, but significant number of views on the video—allows for user interactivity

21. The online music forums were the best way to reach consumers who avoid mainstream medias, similar to Fifty100 avoiding mainstream artists.

22. Although we didn’t get any definite responses, there were a some reviews of the posts that could have generated customers—created trust in blogging and customize the media experience

23. Facebook allows users to stay informed, like how to stay informed; this gives them the ability to start getting involved and really gain a presence on Fifty100’s site.