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Cyber Style<br /> <br />  <br /> <br /> <br />156 N. Albany Street<br />Manhattan Beach, CA, 90266<br />Phone: (424) 879-6...
Mission & Vision Statement<br />Mission Statement:<br />	“Cyber Style encourages the creativity and promotion of individua...
Executive Summary<br />Creative, low cost and high quality t-shirt company aimed at college students. Office headquarters:...
Target Customer Segments<br /><ul><li>The “College Student”: Most targeted segment, stylish and frugal, individualistic, w...
The “Entertainer”: Standing out at auditions, need an extra “oomph,” individualized by style, be the envy of friends, need...
The “Athlete”: All genders and ages, big fans of sports teams, pride for hometown team, stand out in a crowd at a sporting...
Companies that provide similar products and services as our company, and can order tees online
Variety in customer basis and accessible
INDIRECT:retailers
Have much more money and ability to advertise Cyber Style’s brand
Customer can easily pick up a shirt they want instead of going online and searching for one.
Retailers are working in correspondence with us, but they could steal our business
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Business Plan Powerpoint

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I was asked to prepare a full business plan for a made up company. The company is called Cyber Style and is a web-based graphic tee design company. The marketing implications as well as business practices are included in this presentation.

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Business Plan Powerpoint

  1. 1. Cyber Style<br /> <br />  <br /> <br /> <br />156 N. Albany Street<br />Manhattan Beach, CA, 90266<br />Phone: (424) 879-6532 <br />Fax: (424) 675-1101<br />Email: cyberstyle.com<br />By:<br />Elise Lowerison<br />John Michael Palazzo<br />Jacque Price<br />Dina Smirnova<br />Chantelle Zane<br /> <br />
  2. 2. Mission & Vision Statement<br />Mission Statement:<br /> “Cyber Style encourages the creativity and promotion of individualism through style and fashion at affordable prices.” <br />Vision Statement:<br /> “Cyber Style will efficiently, competitively, and technologically provide quality and fashionable t-shirts at affordable prices for teenagers and young adults, while growing from a small start-up business to a household brand name.”<br />
  3. 3. Executive Summary<br />Creative, low cost and high quality t-shirt company aimed at college students. Office headquarters: Manhattan Beach, CA<br />Customers select design through website, cyberstyle.com; we outsource to print shirts. Retailers also carry shirts for company exposure <br />Managers inspect shirts to ensure the best quality, with correct design per customer’s request—we aim for the best product at affordable prices<br />Shirts sent from headquarters to customer address and account closed<br />Customer service oriented, we thrive on giving the customer what they want, on time, and always stylish<br />Paid/free advertising via social networking sites and college campuses/fairs—feedback and word of mouth is key also<br />
  4. 4. Target Customer Segments<br /><ul><li>The “College Student”: Most targeted segment, stylish and frugal, individualistic, wants to make a statement, 17-23, undergraduates
  5. 5. The “Entertainer”: Standing out at auditions, need an extra “oomph,” individualized by style, be the envy of friends, need for exposure, 15-30, at least high school diploma
  6. 6. The “Athlete”: All genders and ages, big fans of sports teams, pride for hometown team, stand out in a crowd at a sporting event, all education levels</li></li></ul><li>Direct & Indirect Competition: Advantages and Capabilities<br /><ul><li>DIRECT:threadless.com
  7. 7. Companies that provide similar products and services as our company, and can order tees online
  8. 8. Variety in customer basis and accessible
  9. 9. INDIRECT:retailers
  10. 10. Have much more money and ability to advertise Cyber Style’s brand
  11. 11. Customer can easily pick up a shirt they want instead of going online and searching for one.
  12. 12. Retailers are working in correspondence with us, but they could steal our business
  13. 13. May not want to carry our product, which is lost marketing</li></li></ul><li>Operational Plan<br /><ul><li>Production: Outsources, retailers, ordering, customer generation.
  14. 14. Personnel: Have daily operations, five managers do all tasks for first 2 years, graphics employee added year three.
  15. 15. Differentiation (Competitive Advantages): Social networking, college campuses, low prices, updated websites.
  16. 16. Location: Building for headquarters: 600 square feet at $1.25 per square foot, used mainly for shirt storage, close to outsourcer, close to Chapman and other college campuses</li></li></ul><li>Marketing Communications<br /> Marketing/graphic design division will be formed in the third year.<br /><ul><li>Target to teens/young adults.
  17. 17. More affordable, lower prices due to outsourcing
  18. 18. Custom design option on cyberstyle.com, creates individuality
  19. 19. Customized website, very user friendly
  20. 20. Paid Advertisements on social networking sites like Facebook and Google, through retailers carrying our shirts, salespider.com, advertising around college campuses/college fairs, word of mouth, and customer loyalty
  21. 21. Sponsor events through Facebook and hand out sample shirts</li></li></ul><li>Financial Plan<br />
  22. 22.
  23. 23.
  24. 24. Employee Projections<br /><ul><li>FIRST YEAR: Launch company in June of 2010, 5 managers outsourcing and through retailers, Monday-Friday: 9 a.m.-5 p.m. Overseeing all departments, any earnings go back into the company
  25. 25. Hire IT Specialist to make website, $700 one time pay rate, 5 days to complete with three hours each day
  26. 26. Dina as secretary permanently starting in October 2010.
  27. 27. SECOND YEAR:Elise is permanent accountant in March 2011, all employees will be making minimum wage ($8/hour), but putting most back into company</li></ul>THIRD YEAR:John Michael-outsource director, Chantelle and Jacque-marketing, graphics employee added January 2012, working 3 times a week, paid minimum wage—managers now paid $10/hour<br />
  28. 28. Thank You...<br />Does anybody have any questions?<br />
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I was asked to prepare a full business plan for a made up company. The company is called Cyber Style and is a web-based graphic tee design company. The marketing implications as well as business practices are included in this presentation.

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