6. THE POWER OF SEARCH
People search alone
A voluntary activity that needs a user (not passive reception)
7. THE POWER OF SEARCH
People search alone
A voluntary activity that needs a user (not passive reception)
8. THE POWER OF SEARCH
People search alone
A voluntary activity that needs a user (not passive reception)
It is an expression of desire (not a selection between choices)
10. THE POWER OF CONTENT
How can a person possibly end up on a page?
11. THE POWER OF CONTENT
How can a person possibly end up on a page?
12. THE POWER OF CONTENT
How can a person possibly end up on a page?
Directly entering the URL
13. THE POWER OF CONTENT
How can a person possibly end up on a page?
Directly entering the URL
14. THE POWER OF CONTENT
How can a person possibly end up on a page?
Directly entering the URL
Clicking on a search result
15. THE POWER OF CONTENT
How can a person possibly end up on a page?
Directly entering the URL
Clicking on a search result
16. THE POWER OF CONTENT
How can a person possibly end up on a page?
Directly entering the URL
Clicking on a search result
Clicking on an advertisement
17. THE POWER OF CONTENT
How can a person possibly end up on a page?
Directly entering the URL
Clicking on a search result
Clicking on an advertisement
18. THE POWER OF CONTENT
How can a person possibly end up on a page?
Directly entering the URL
Clicking on a search result
Clicking on an advertisement
Clicking on a text link
37. GOOGLE KEYWORD
ANOMALY?
Keyword Monthly queries
#$%&'$ا
673,000
Zamalek
)*+,ا
165,000
Alahli
Alahli is much more popular in Egypt, but Google reports
more queries on zamalek. Why?