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Barcamp ako ziskat_zakaznikov_effectix_2018

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Prezentácie pre Barcamp Bratislava 2018.
Téma: Ako rozbehnúť obchod, alebo získajte nových zákazníkov.
Prednášajúci: Karol Veleba, CEO Effectix.com - Google Partners Trainer - Sales.

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Barcamp ako ziskat_zakaznikov_effectix_2018

  1. 1. Ako získať zákazníkov Karol Veleba , CEO Effectix.com
  2. 2. 2 500 826 20%
  3. 3. 2 500 freelancerov 826 digitálnych agentúr 20% má proaktívny sales
  4. 4. CEO a spolumajiteľ - Effectix Praha, 1 ks manželka,2 ks deti 17 rokov v on-line marketingu
  5. 5. effectix effectix
  6. 6. Nájdite tých najcennejších zákazníkov, prineste im hodnotu a nájdite takých viac
  7. 7. Reaktívny sales Proaktívny sales >50% Typická konverzia <10%
  8. 8. Freelancer vs Veľký šéf
  9. 9. Ale ako získať dopyty ?
  10. 10. Confidential + Proprietary Journey of raising interest Open lead Contacted & Consult Trying to contact New Business / Sales Direct Mail Cold calling Multiple touchpoints Engagement Emails & Case studies Events 1:1 MeetingExternal Databases, Media Online & offline prospecting Cesta zvyšovania záujmu: STUDENÝ LEAD
  11. 11. Confidential + Proprietary Journey of raising interest Open lead Consult & Pitch Trying to contact Marketing/PR New Business / Sales Open lead Contacted & Consult Trying to contact 1:1 Meeting Marketing (online advertising) Conferences Referrals, CRM leads (reactivation) Events & conferences New sletter/ DM Online ads Cesta zvyšovania záujmu: TEPLÝ LEAD
  12. 12. Confidential + Proprietary What works for us? Conversion rate of ~5 % Conversion rate of ~10 % Consult Contacted Trying to Contact Value? Čo funguje lepšie
  13. 13. 10% - nikdy nebude 10% - má dar 80% - sa to naučí !
  14. 14. Prospect identification Raising interest Deal conclusion # of prospects (e.g., calls) # of contacts (e.g., event visitors) # of new customers Response rate Conversion rate 15% 20%167 25 5 revenue per customer X How many leads should we address? CASE STUDY: Úspešnosť dohodnutia schôdzky Sales Guru by Google, 2017
  15. 15. Identifikácia príležitosti Vzbudenie záujmu Uzavretie obchodu Sales funnel
  16. 16. Prospect identification Raising interest Deal conclusion # of prospects (e.g., calls) # of contacts (e.g., event visitors) # of new customers Response rate Conversion rate 15% 20%167 25 5 revenue per customer X How many leads should we address? CASE STUDY: Úspešnosť uzavretia obchodu
  17. 17. O obrat: 11 000 EUR/mes IČO: 1200 EUR/mes + 4% z obratu COS: 15 -25%
  18. 18. 25% SALES 25% VÝROBA 25% FIRMA 25% ZISK Ako deliť výnosy?
  19. 19. Karol Veleba karol.veleba@gmail.com +420 725 441 749 www.effectix.com
  • mmisko

    Apr. 23, 2018

Prezentácie pre Barcamp Bratislava 2018. Téma: Ako rozbehnúť obchod, alebo získajte nových zákazníkov. Prednášajúci: Karol Veleba, CEO Effectix.com - Google Partners Trainer - Sales.

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