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Facebook Presentation for ACIS Workshop

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Madeline Senkosky presented a seminar on Facebook 101 at the Association of Colorado Independent Schools Social Media Workshop. Her seminar included information on how Facebook has become the world’s largest social networking site and the place to be to reach constituents of all ages. This session showcased schools already using this medium with great success, in addition to the basics of getting started, including: signing up, generating great content and finding friends.

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Facebook 101 ,[object Object],[object Object],[object Object],[object Object]
What is ? ,[object Object],[object Object],[object Object]
Facebook 101 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Statistics (June, 2011) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Statistics (June, 2011) ,[object Object],[object Object],[object Object],[object Object]
What is a Facebook Page? ,[object Object],[object Object],(via Facebook.com)
Pages v Groups ,[object Object],[object Object],Groups provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone. Privacy: There are open, private and secret settings available to groups, making information only visible by group members, depending on your choice. Pages allow real organizations to communicate broadly with people who like them. Pages may only be created and managed by official representatives. Privacy: Page information and posts are public and generally available to everyone on Facebook (and beyond). Facebook Pages show up in Google results.
Pages v Groups ,[object Object],[object Object],Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. Communication: Group messages will be shared through the personal profile of the user. Posts appear only on the group page. Members receive notifications when any member posts in the group. Groups cannot access Page Insights, growth or activity. Audience: Anyone can like a Page, which allows them to receive News Feed updates. There is no limit to how many people can like a Page. Communication: Page Admins can share posts under the Page’s name. Page posts appear in the News Feed of people who like the Page. Page Admins can also check Page Insights to track the Page’s growth and activity.
Other Page Benefits ,[object Object],[object Object]
How to create a Facebook Page:
How to create a Facebook Page:
[object Object],[object Object],[object Object],[object Object],Naming your Facebook Page: (suggestions courtesy of Laura Moberg Lavoie)
How to create a Facebook Page: ,[object Object],[object Object],[object Object],[object Object]
Facebook Essentials ,[object Object],[object Object]
Start with the basic questions ,[object Object],[object Object],[object Object],[object Object],[object Object],(courtesy of Laura Moberg Lavoie)
6 Important Admin Controls
1. Administrative Control: ,[object Object]
2. Use Facebook as Page ,[object Object],[object Object],[object Object]
3. Notifications ,[object Object]
4. Promote with an Ad ,[object Object],[object Object]
4. Promote with an Ad ,[object Object],[object Object],[object Object],[object Object]
4. Promote with an Ad ,[object Object],[object Object],[object Object],[object Object],[object Object]
4. Promote with an Ad ,[object Object]
5. Facebook Insights ,[object Object]
5. Facebook Insights ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. Facebook Insights ,[object Object]
6. Suggest to Friends
6. Suggest to Friends ,[object Object],[object Object],[object Object]
Other Page Settings
Other Page Settings
Other Page Settings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Page Settings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Page Settings
Other Page Settings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stoke the fire ,[object Object]
Stoke the fire ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(some suggestions courtesy of Laura Moberg Lavoie)
Stoke the fire ,[object Object],[object Object],[object Object],[object Object],[object Object],(some suggestions courtesy of Laura Moberg Lavoie)
Putting out fires
Analyze! ,[object Object],[object Object],[object Object],[object Object],[object Object],(some suggestions courtesy of Laura Moberg Lavoie)
Facebook Places ,[object Object]
Models ,[object Object]
Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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