MAURIZIO LA CAVA svolge attività di consulenza e formazione nell'ambito del Presentation Design per startup digitali e aziende multinazionali come Ferrero e P&G. È autore del libro LEAN PRESENTATION DESIGN - http://bit.ly/lean-presentation-design-francoangeli - e in questo WEBINAR trasmesso in diretta il 15 novembre 2016 offre alcuni consigli utili a creare presentazioni efficaci, minimizzando gli sprechi di tempo.
Still a Long Way to Go
While presentation technology has evolved over the years, the presentations themselves have not necessarily evolved. Today, millions of presentations are given every day with the aid of desktop applications such as PowerPoint and Keynote, and cloud-based applications such as Google Docs and Prezi. Yet, most presentations remain mind-numbingly dull, something to be endured by both presenter and audience alike, or heavily decorated and animated affairs with excessive motion that distracts from even well-researched content. Presentations are still generally ineffective, not because presenters lack intelligence or creativity, but because they have learned bad habits and they lack awareness and knowledge about what makes for a great presentation. Although presentation techniques have changed as digital technology has progressed, the fundamentals of what makes an effective presentation today are essentially the same as they ever were. The principles of restraint, simplicity, and naturalness are still key, regardless of what software you use— and even if you use no digital tools at all. And no matter how much we use software in a live presentation, as much as possible the tools and techniques must be used only to clarify, simplify, and support the personal connection that develops between an audience and a speaker. The latest tools and technology can be great enablers and amplifiers of our messages, but they must be used wisely and with restraint in a way that feels natural and real, otherwise they become barriers to communication. No matter how impressive technology becomes in the future, no matter how many features and effects are added, the technology of the soul has not changed. Technologies such as PowerPoint and Keynote—and new tools such as Prezi—are only useful to the degree that they make things clearer and more memorable, and strengthen the human-to-human connection that is the basis of communication. Used well, multimedia has the power to do this.
Garr Reynolds – P.Zen Pag#11
If everyone in the room agreed with you, you wouldn’t need to do a presentation, would you? You could save a lot of time by printing out a one-page project report and delivering it to each person. No, the reason we do presentations is to make a point, to sell one or more ideas.
PowerPoint could be the most powerful tool on your computer. But it’s not. Countless innovations fail because their champions use PowerPoint the way Microsoft wants them to, instead of the right way.
Slides are a way to pass a message. Slides are a support to enhance your communication and to emotion the audience. If all you want to do is create a file of facts and figures, then cancel the meeting and send in a report.” (Godin, n.d.).
It is proven that people can either read what you show them or listen to what you are saying,
but they can’t do both at the same time. In my case, when I attend a presentation and I’m
facing scary, full-text slides, I can’t even read them. I start thinking, “Why is the speaker here,
showing me something I could read at home?” If you can read the slides, the speaker suddenly
becomes useless, so you do not need to waste your time listening to him. The result is that you
are not paying attention anymore!
eppure perdiamo un sacco di tempo a disegnare cercando di fare le cose belle
quindi qual'é il nostro ruolo?
noi dobbiamo realizzare dei supporti che permettano al nostro speaker di brillare non dei mini libri
Ovviamente lo speaker deve essere preparato
Nikita Konkin, Graphic Designer
Nikita Konkin, Graphic Designer
Pero spesso ci sono casi in cui è necessario lasciare la presentazione come material di approfondimento che possa essere studiata in seguito.
E' il momento di cominciare ad usare le note in maniera massiccia per rassicurare il relatore che in ogni slide avrà sempre il testo delle cose che deve dire e tenere le slide semplici ed efficaci.
Important is you do not get stuck in between
People are here to listen not read. If you make them read it's because you do not know your material.
con un carattere leggibile
se nello slidesorter con zoom a 66% nel tuo schermo puoi leggere allora quella è la dimensione del font corretta, anche il tuo audience riuscirà a leggere senza fatica.
il relatore si puo appoggiare al fatto che ha i contenuti scritti, leggerà e le persone si diranno: "io posso leggere
più rapidamente di quanto questo puo parlare, leggero e smettero di ascoltare".
Se le slides sono fatte correttamente le:
il relatore sarà costretto a conoscere il suo materiale
le persone saranno costrette ad ascoltare
Never, ever hand out copies of your slides, and certainly not before your presentation. That is the kiss of death. By definition, since slides are speaker support material, they are there in support fo the speaker... YOU. As such, they should be completely incapable of standing by themselves, and ar thus useless to give to your audience, where they will simply be guaranteed to be a distraction. The flip side of this is that if the slides can stand by themselves, why the heck are you up there in front of the audience?
Handouts – ti posso rendere libero
Creare una presentazione è un processo creativo, non c'é un set di istruzioni prestabilite
People are here to listen not read. If you make them read it's because you do not know your material.
People are here to listen not read. If you make them read it's because you do not know your material.