The document provides 18 tips for designing effective infographics. Some key tips include dissecting favorite infographics to learn techniques, using a wireframe to organize content before designing, including a concise introduction and conclusion, using color purposefully to draw attention, sticking to 3 font styles, and knowing when to use different types of charts like bar charts, line graphs and pies/donuts. The tips are illustrated by hyperlinked examples of effective infographic design.

1. design@hypothesisgroup.com | www.hypothesisgroup.com

2. Design team at Hypothesis
here with another
presentation to help you out
with your design!
We gathered the best
infographic tips for you and
chose some of our favorite
graphics to illustrate the tips
in action.
Each infographic is
hyperlinked to the original,
so you can view each piece in
all its visual glory. The file is
free to download.
24 PRESENTATION DESIGN TIPS
FROM REAL DESIGNERS
OUR LAST PRESENTATION, FEATURED ON SLIDESHARE

4. DISSECT YOUR
FAVORITE
INFOGRAPHICS.
1
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Great typography
Cutouts interacting
with elements
Variety of graphs
Relevant
visualization
Simple color
palette
White space
3 column grid
Learn by doing! A great way
to learn is to study what’s
been done, what works, and
what doesn’t work.

5. BUILD A
WIREFRAME.
Organize all your
content and
sketch the story
out before you
start designing.
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6. GIVE IT
A KILLER
TITLE.
Aim for 3-7 words for
your title and tagline.
Make it catchy but
communicative.
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INTRODUCTION
CONCLUSION
An infographic is a story,
and like any story, needs
a start and finish. An
intro gives context and
sets up the problem,
whereas the conclusion
sets up the solution.
ADD A
CONCISE
INTRO AND
CONCLUSION.
4

8. KEEP YOUR VOICE
CONSISTENT THROUGHOUT.
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In addition to the
consistency in
visual design, the
subheads (circled
in yellow) have the
same playful,
snarky voice.
5

9. FIND A
GOOD
BALANCE
BETWEEN
TEXT AND
IMAGERY.
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JUST
RIGHT!
TOO MUCH
TEXT
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TOO MUCH
IMAGERY
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10. 7
USE A 3-6
COLUMN
GRID.
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4 COLUMN 3 COLUMN

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4 COLUMN 3 COLUMN6 COLUMN
7
USE A 3-6
COLUMN
GRID.

12. KEEP ICONS AND
ILLUSTRATIONS CONSISTENT.
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8
SIMILAR
TEXTURES
LINE
WEIGHTS
THE SAME
MINIMAL
COLOR
SIMPLE
SHAPES
SAME
PERSPECTIVE

13. DON’T WASTE THE
SPACE YOU HAVE.
9
“Graphical excellence is that
which gives to the viewer the
greatest number of ideas in
the shortest time with the least
ink in the smallest space.”
― Edward R. Tufte CLICK TO SEE THE
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The pie chart in the
center of this
infographic takes
up roughly 20% of
the page, but only
conveys 4 points of
data. What a waste!

14. WHITE SPACE ≠
WASTED SPACE.
Letting the information
on your graphic breathe
will create a more
soothing experience
and lets the user absorb
the information easily.
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10

15. USE COLOR
PURPOSEFULLY
TO DRAW
ATTENTION.
Using bright, high-
contrast colors
sparingly can make
information pop right
out at your viewer.
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16. PICK A GREAT COLOR PALETTE.12
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Sites with great
color inspiration
RGB: 240, 82, 73
#F05249
RGB: 150, 150, 152
#969698
RGB: 244, 186, 78
#F4BA4E
RGB: 48, 76, 98
#304C62
RGB: 36, 120, 120
# 247878
RGB: 0, 204, 153
# 00CC99
RGB: 127, 175, 157
#7FAF9D
RGB: 88, 89, 91
#58595B
RGB: 171, 193, 76
#ABC14C
Choose colors that match the theme of your graphic, but be sure to include
enough contrast to help guide readers and make the information pop.

17. STICK TO
3 FONT
STYLES.
There’s an art to
pairing fonts. Using
too many different
font styles will end up
confusing your reader
about their meaning
and runs the risk of
mismatched fonts.
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SUB HEADINGS
Clarendon HV BT
BODY COPY
Intropol
HEADINGS
Chaparral Pro Light

18. USE
VARIETY
WHEN
SHOWING
DATA.
To keep things
interesting, think of
creative ways to show
information.
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Check out our Instagram
www.instagram.com/hypothesisgroup
for some inspiration.
Spotlighted
Key Numbers
Varying
Graph
Styles
Simple
Visualizatio
n

19. KNOW YOUR CHART TYPES
AND WHEN TO USE THEM.
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15
BAR CHARTS
Best when comparing
different categories
of things.
LINE GRAPHS
Used to show change
over time.
PIES & DONUTS
Best when showing 2
points of data that sum
to 100%. Worst when
they have more than 3
divisions.

20. MIND THE
5-SECOND
RULE.
The 5-second rule (no,
not the one that lets
you eat off the floor)
says that you should be
able to figure out what
something’s about in 5
seconds. It’s a good rule
for data visualizers and
presentation designers
alike.
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Guess what this
infographic’s
about?

21. TRY
DESIGNING
OFF THE
COMPUTER.
17
Try designing
with objects
Write with chalk!
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If you’re going for a fresh
look, consider going low-
tech: pen and paper, chalk, or
photographing objects is
not only fun but inventive.

22. 18
Organize all of
your sources at
the end of your
infographic.
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SOURCE
ALL THE
THINGS!

23. Inquiries: design@hypothesisgroup.com
Web: www.hypothesisgroup.com
LinkedIn: www.linkedin.com/company/hypothesis-group
Instagram: www.Instagram.com/hypothesisgroup