30. 1세대매체:
LEAN-BACK PRINT & TV
2세대매체:
LEAN-FORWARD DIGITAL
3세대매체:
LEAN-BACK DIGITAL
Ritual Pleasure of Consuming
Research, Community, Sharing
Better Lean-back, More Lean-forward
30
35. 35
* Quarterly estimated based on monthly search query volume from Google Keyword Tool, 4-16-2013.
** Q4 2012 estimate. Nate Herman, VP, American Apparel & Footwear Association