How your next customers or clients find you? Just committing to 15 minutes a week on LinkedIn can skyrocket your small business!
by Jennifer K. Riggins, http://ebranding.ninja
9. W H AT I S M Y TA R G E T A U D I E N C E
S E A R C H I N G F O R ?
D O N ’ T K N O W ? C H E C K O U T T H E C O M P E T I T I O N
10. A D D K E Y W O R D S T O :
• C R E A T E A N E W H E A D L I N E
• S U M M A RY
• J O B T I T L E S
• J O B D E S C R I P T I O N S
• P R O J E C T S L I N K E D T O
• S K I L L S / E N D O R S E M E N T S
11. L I N K E D I N A I N ’ T G O O G L E
LinkedIn sucks at
punctuation, only
recognizes commas and
periods.
It’s not intuitive. Neither
are the people searching
for service providers on
LinkedIn.
SEO
Search Engine
Optimization
SEO/Search Engine
Optimization
SEO / Search Engine
Optimization
SEO | Search Engine
Optimization
DON’T DO
trendy!
12. A D D 5 0 S K I L L S / E N D O R S E M E N T S
B A S E D O N K E Y W O R D S
@jkriggins
13. Don’t forget to be Human too!
• W H O Y O U A R E :
P R O F E S S I O N A L LY
V O L U N T E E R I N G
3 W O R D S T O D E S C R I B E
T H I N G S Y O U D O F O R F U N
• W H AT Y O U D O :
W H A T P R O B L E M D O Y O U S O LV E ?
G O T A N Y S P E C TA C U L A R A C H I E V E M E N T S
O R N U M B E R S ?
• W H AT Y O U A R E L O O K I N G F O R :
C L I E N T S ? A J O B ? S T R A T E G I C PA R T N E R S ?
F U N D I N G ?
3 Steps to a
Kick-Ass LinkedIn
Summary!
14. H O W D O Y O U R F U T U R E C U S T O M E R S
F I N D Y O U ?
1. Y O U R C O N N E C T I O N S
2. Y O U R C O N N E C T I O N S ’
C O N N E C T I O N S
F E L L O W G R O U P M E M B E R S
W O R K E D F O R S A M E C O M PA N Y
3. K E Y W O R D S ! K E Y W O R D S !
K E Y W O R D S !
S A M E F O R “ P E O P L E W H O V I E W E D
A L S O V I E W E D . . ” R E S U LT S
22. KEEP ON TOP OF MIND
@jkriggins
schedule status updates on Hootsuite, Buffer
23. if you do LinkedIn the right way…
THIS IS NORMAL
WA N T T O TA K E Y O U R L I N K E D I N T O T H E
N E X T L E V E L ? T RY E B R A N D I N G . N I N J A !