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H O W T O U S E L I N K E D I N
S O Y O U R D R E A M C L I E N T S
F I N D Y O U
@jkriggins
@jkriggins
I N S I X W E E K S I H A D A L L T H E C L I E N T S
I C O U L D H A N D L E … A N D H O W ? ? ? ?
@jkriggins
D I D N ’ T S P E N D A N Y M O N E Y
T H E C L I E N T S F O U N D M E !
@jkriggins
I JUST USED
LINKEDIN
ABOUT 15
MINUTES A DAY
I U P D AT E D M Y P R O F I L E A
C O U P L E T I M E S A W E E K
@jkriggins
( L I N K E D I N R E A L LY, R E A L LY L I K E S
T H I S . )
Trick the
System to
show up in
more results
W H AT I S M Y TA R G E T A U D I E N C E
S E A R C H I N G F O R ?
D O N ’ T K N O W ? C H E C K O U T T H E C O M P E T I T I O N
A D D K E Y W O R D S T O :
• C R E A T E A N E W H E A D L I N E
• S U M M A RY
• J O B T I T L E S
• J O B D E S C R I P T I O N S
• P R O J E C T S L I N K E D T O
• S K I L L S / E N D O R S E M E N T S
L I N K E D I N A I N ’ T G O O G L E
LinkedIn sucks at
punctuation, only
recognizes commas and
periods.
It’s not intuitive. Neither
are the people searching
for service providers on
LinkedIn.
SEO
Search Engine
Optimization
SEO/Search Engine
Optimization
SEO / Search Engine
Optimization
SEO | Search Engine
Optimization
DON’T DO
trendy!
A D D 5 0 S K I L L S / E N D O R S E M E N T S
B A S E D O N K E Y W O R D S
@jkriggins
Don’t forget to be Human too!
• W H O Y O U A R E : 

P R O F E S S I O N A L LY 

V O L U N T E E R I N G 

3 W O R D S T O D E S C R I B E 

T H I N G S Y O U D O F O R F U N 

• W H AT Y O U D O : 

W H A T P R O B L E M D O Y O U S O LV E ? 

G O T A N Y S P E C TA C U L A R A C H I E V E M E N T S
O R N U M B E R S ? 

• W H AT Y O U A R E L O O K I N G F O R : 

C L I E N T S ? A J O B ? S T R A T E G I C PA R T N E R S ?
F U N D I N G ?
3 Steps to a 

Kick-Ass LinkedIn
Summary!
H O W D O Y O U R F U T U R E C U S T O M E R S
F I N D Y O U ?
1. Y O U R C O N N E C T I O N S 

2. Y O U R C O N N E C T I O N S ’
C O N N E C T I O N S 

F E L L O W G R O U P M E M B E R S 

W O R K E D F O R S A M E C O M PA N Y 

3. K E Y W O R D S ! K E Y W O R D S !
K E Y W O R D S !
S A M E F O R “ P E O P L E W H O V I E W E D
A L S O V I E W E D . . ” R E S U LT S
FORGET SIX
DEGREES TO
KEVIN BACON…
IT’S TWO
DEGREES TO
YOUR NEXT
CLIENT
H I T 5 0 0 + C O N N E C T I O N S …
T H E N K E E P G O I N G A N D G O I N G A N D
G O I N G …
@jkriggins
E M A I L A D D - O N S M A K E I T E A S Y T O A D D Y O U R
C O N N E C T I O N S AT K E Y M O M E N T S O F C O N TA C T
JOIN ALL 50
GROUPS
TARGET
GEOGRAPHY



…IF IT MATTERS
TO YOUR
BUSINESS
JOIN GROUPS
WHERE YOUR
CUSTOMERS ARE
(not your
competition)
KEEP ON TOP OF MIND
@jkriggins
schedule status updates on Hootsuite, Buffer
if you do LinkedIn the right way…

THIS IS NORMAL
WA N T T O TA K E Y O U R L I N K E D I N T O T H E
N E X T L E V E L ? T RY E B R A N D I N G . N I N J A !

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How Clients Find You on LinkedIn 15 Minutes a Week

  • 1. H O W T O U S E L I N K E D I N S O Y O U R D R E A M C L I E N T S F I N D Y O U @jkriggins
  • 3. I N S I X W E E K S I H A D A L L T H E C L I E N T S I C O U L D H A N D L E … A N D H O W ? ? ? ? @jkriggins
  • 4. D I D N ’ T S P E N D A N Y M O N E Y
  • 5. T H E C L I E N T S F O U N D M E ! @jkriggins
  • 6. I JUST USED LINKEDIN ABOUT 15 MINUTES A DAY
  • 7. I U P D AT E D M Y P R O F I L E A C O U P L E T I M E S A W E E K @jkriggins ( L I N K E D I N R E A L LY, R E A L LY L I K E S T H I S . )
  • 8. Trick the System to show up in more results
  • 9. W H AT I S M Y TA R G E T A U D I E N C E S E A R C H I N G F O R ? D O N ’ T K N O W ? C H E C K O U T T H E C O M P E T I T I O N
  • 10. A D D K E Y W O R D S T O : • C R E A T E A N E W H E A D L I N E • S U M M A RY • J O B T I T L E S • J O B D E S C R I P T I O N S • P R O J E C T S L I N K E D T O • S K I L L S / E N D O R S E M E N T S
  • 11. L I N K E D I N A I N ’ T G O O G L E LinkedIn sucks at punctuation, only recognizes commas and periods. It’s not intuitive. Neither are the people searching for service providers on LinkedIn. SEO Search Engine Optimization SEO/Search Engine Optimization SEO / Search Engine Optimization SEO | Search Engine Optimization DON’T DO trendy!
  • 12. A D D 5 0 S K I L L S / E N D O R S E M E N T S B A S E D O N K E Y W O R D S @jkriggins
  • 13. Don’t forget to be Human too! • W H O Y O U A R E : 
 P R O F E S S I O N A L LY 
 V O L U N T E E R I N G 
 3 W O R D S T O D E S C R I B E 
 T H I N G S Y O U D O F O R F U N 
 • W H AT Y O U D O : 
 W H A T P R O B L E M D O Y O U S O LV E ? 
 G O T A N Y S P E C TA C U L A R A C H I E V E M E N T S O R N U M B E R S ? 
 • W H AT Y O U A R E L O O K I N G F O R : 
 C L I E N T S ? A J O B ? S T R A T E G I C PA R T N E R S ? F U N D I N G ? 3 Steps to a 
 Kick-Ass LinkedIn Summary!
  • 14. H O W D O Y O U R F U T U R E C U S T O M E R S F I N D Y O U ? 1. Y O U R C O N N E C T I O N S 
 2. Y O U R C O N N E C T I O N S ’ C O N N E C T I O N S 
 F E L L O W G R O U P M E M B E R S 
 W O R K E D F O R S A M E C O M PA N Y 
 3. K E Y W O R D S ! K E Y W O R D S ! K E Y W O R D S ! S A M E F O R “ P E O P L E W H O V I E W E D A L S O V I E W E D . . ” R E S U LT S
  • 17. H I T 5 0 0 + C O N N E C T I O N S … T H E N K E E P G O I N G A N D G O I N G A N D G O I N G …
  • 18. @jkriggins E M A I L A D D - O N S M A K E I T E A S Y T O A D D Y O U R C O N N E C T I O N S AT K E Y M O M E N T S O F C O N TA C T
  • 21. JOIN GROUPS WHERE YOUR CUSTOMERS ARE (not your competition)
  • 22. KEEP ON TOP OF MIND @jkriggins schedule status updates on Hootsuite, Buffer
  • 23. if you do LinkedIn the right way…
 THIS IS NORMAL WA N T T O TA K E Y O U R L I N K E D I N T O T H E N E X T L E V E L ? T RY E B R A N D I N G . N I N J A !