2. The reality for global marketers is that the rest of the world is just as engaged if not more so in the social media channels that Americans pioneer.
3. The rapidly evolving social networking landscape provides an open playing field for consumers to access your marketing across global, cultural and linguistic lines.
4. South Korea 9.4m Russia 6.1m UK 11m USA 43m China 39m Netherlands 3.7m Poland 2.7m Denmark 0.6m Japan 12.4m Germany 8.2m Czech 0.8m CANADA 4.2m France 4.2m Romania 1.4m Hungary 1m Switzerland 0.9m Turkey 3.3m Austria 0.6m Spain 4.7m Italy 3.9m Greece 0.5m Pakistan 1.8m Taiwan 3.9m India 11.7m MEXICO 5.1m Hong Kong 1m Philippines 3m BRAZIL 11.4m Australia 2.6m Social Networking is everywhere Source www.trendstream.net
7. 93% of brand managers say it is challenging to reach existing and potential customers in local markets across the globe with a unified brand message. The biggest problems they face are related to finding cost-effective tactics (89%), managing costs (88%) and determining an appropriate and cost effective channel (81%). Survey of 105 Brand Managers at fortune 1000 companies.- Harris Interactive
8. Brand managers perceive the following as the most effective tactics to reach customers in local geographic markets across the globe: web sites with local content (81%); print ads (72%); and local programs that offer products (64%). Survey of 105 Brand Managers at fortune 1000 companies.- Harris Interactive
9. The biggest obstacles brand managers face when using social media to reach customers in local geographic markets across the globe include: tracking or measuring success (48%); managing and maintaining information (45%); engaging audiences (42%); identifying influencers who can carry brand message (39%); and keeping region and country-specific content fresh (32%). Survey of 105 Brand Managers at fortune 1000 companies.- Harris Interactive
28. THE AUTHOR Dennis Wakabayashi is a Colorado native and entrepreneur who's constantly involved with new media, online business and technologies. When not collaborating on TedxMileHigh, or reporting on technology for Examiner.com–he's the founder of Mojofiti, supplying global companies with real-time/ self service language translations.