In the woods no one can hear you scream
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A keynote for marketing organization Marknadscheferna discussing the challenges and opportunities with multi channel communications and how to earn your brand advocate. Among other things.
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In the woods no one can hear you scream
- 1. IN THE WOODS NO ONE CAN HEAR YOU SCREAM torsdag 19 januari 12
- 2. - NO BRAND AD VOCATES, NO VIS ITORS. - AN EXCELLENT S WITHOUT VISITOR ITE WILL NOT CONVERT S. IN THE WOODS - USE EXISTING A RELEVANT ONES ND CHOOSE NEW COMMUNICATE COM CROSS . NO ONE CAN HEAR YOU SCREAM torsdag 19 januari 12
- 3. COMMUNICATE THROUGH MULTIPLE CHANNELS torsdag 19 januari 12 1
- 4. COMMUNICATE THROUGH MULTIPLE CHANNELS torsdag 19 januari 12 - PROMOTE ONL FRONT. 1 - USE EXISTING C - DO YOU SELL P HANNELS. INE IN YOUR STO INFORMATION. DE PROVIDING MORE RE PLACE A QR COHYSICAL PRODUCTS -
- 5. CHOOSE RELEVANT CHANNELS torsdag 19 januari 12 2
- 6. CHOOSE RELEVANT CHANNELS torsdag 19 januari 12 - ONLY EXIST WH - IDENTIFY REASO - WHERE ARE YO - SOCIAL MEDIA 2 ERE RELEVANT N FOR PRESENC UR CUSTOMERS? IS NOT FREE, TIM E E COSTS
- 7. COMMUNICATE THE CHANNEL’S PURPOSE torsdag 19 januari 12 3
- 8. COMMUNICATE THE CHANNEL’S PURPOSE torsdag 19 januari 12 - PROMOTE YOU - GOOGLE+, MA - USE VIDEO 3 - HAVE A CLEAR WELL AS EXTERN PURPOSE, INTERNAL AS AL R PURPOSE YBE FOR SEARCH
- 9. HAVE A CLEAR AND CONSISTENT MESSAGE torsdag 19 januari 12 4
- 10. HAVE A CLEAR AND CONSISTENT MESSAGE torsdag 19 januari 12 - COMMUNICAT 4 - IDENTIFY YOUR - SPEND TIME ON TONE-OF-VOICE CUSTOMER IS IN E BASED ON WHERE THE PROCESS IMAGES FOR YO PROPER COPY AND UR PRODUCTS
- 11. torsdag 19 januari 12
- 12. - IN THE AGE OF EVERYTHING SHARING, CONT ENT IS - LET YOUR COM PRODUCT DESC MUNICATION REFLECT RIPTIONS - SHARED CONTE CONTENT NT IS RELEVANT torsdag 19 januari 12
- 13. EARN YOUR BRAND ADVOCATES torsdag 19 januari 12 5
- 14. EARN YOUR BRAND ADVOCATES torsdag 19 januari 12 - BRAND ADVOC - CREATE SHAREA - MAKE IT EASY T - GIVE REASONS 5 ATES PROMOTES BLE CONTENT O SHARE FOR SHARING YOU
- 15. Text torsdag 19 januari 12
- 16. - SOCIAL BOOKM ARKING STAR PIN T EREST - CREATE MOOD BOARDS AND IN SPIRE - VISUALLY DEMA NDING - ALLOW FOR PIN NING Text torsdag 19 januari 12
- 17. Text torsdag 19 januari 12
- 18. - DIFFERENT TARG ET GROUP SAME , THING - SVPPLY TARGET S MALE FASHION - I FOLLOW THOS E WHO INSPIRE - IMAGERY, IMAG ERY, IMAGERY Text torsdag 19 januari 12
- 19. Text torsdag 19 januari 12
- 20. - SOCIAL PHOTO GRAPHY APP - 1 YEARS OF AG E, 200 MIL PHOTO S - BRANDS USE FO COMPETITION E R BEHIND THE SCENES, TC. - TRIAL PERIOD F OR NOW, PAY AT TENTION Text torsdag 19 januari 12
- 21. CONGRATULATION YOU ARE OFFICIALLY OUT OF THE WOODS torsdag 19 januari 12
- 22. - USE SEVERAL C HANNELS WISELY - EARN BRAND A DVOCATES - THERE ARE NO WOODS CONGRATULATION YOU ARE OFFICIALLY OUT OF THE WOODS torsdag 19 januari 12
- 23. 1.USE MULTIPLE CHANNELS 2.USE RELEVANT CHANNELS 3.COMMUNICATE CHANNEL’S PURPOSE 4.CLEAR AND CONSISTENT MESSAGE 5.EARN YOUR BRAND ADVOCATES torsdag 19 januari 12
- 24. THANKS, daniel.solving@dearfriends.se 0704-180723 @dsolving at twitter dsolving at facebook torsdag 19 januari 12