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Guidelines for prescription drug marketing in India
1.
2.
The Organization of
Pharmaceutical Producers of India (OPPI) has developed a code of practice for its members, based on the IFPMA. ©Mark IV Medical communication
3.
4.
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Promotion should be
capable of substantiation either by reference to the approved labeling or by scientific evidence . Such evidence should be made available, on request, to healthcare professionals. Substantiation of claims ©Mark IV Medical communication
10.
11.
12.
13.
Cash
Payments in cash or cash equivalents (such as gift certificate) must not be offered to healthcare professionals. Personal gifts Gifts for the personal benefit of healthcare professionals (including, but not limited to, music CDs, DVDs, sporting or entertainment tickets, electronic items) must not be provided or offered. Cultural courtesy gifts An inexpensive gift not related to the practice of medicine may be given on an infrequent basis to healthcare professionals in acknowledgement of significant national, cultural or religious holidays. ©Mark IV Medical communication
14.
15.
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17.
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INDIA 20, Bharathi
Park, 8th Cross Sai Baba Mission Post Coimbatore 641011 Tamil Nadu, India www.markivmedical.com Telephone: +91 422 4385520 Fax: +91 422 2430963 Email: info@markivmedical.com UNITED STATES 225, West 36 Street Suite 800, New York NY 10018 Telephone: +1 646 383 1570 Fax: +1 646 519 2757 Email: us@markivmedical.com GERMANY Representative German Office Friedrichstrasse 11-13 42781 Haan - GERMANY Telephone: (+492129) 94 05-23 Fax: (+492129) 94 05-20 Email: olaf@markivmedical.de www.markivmedical.de UNITED KINGDOM 2nd Floor,145-157 St. John Street, London EC1V 4PY Telephone: +44 020 3239 Email: uk@markivmedical.com ©Mark IV Medical communication
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