This presentation describes the concept and the method of User Experience Service Design Innovation by DITLDESIGN. The differences between ideas, innovation, business, and types of innovation are discussed. How DITLDESIGN conducts user experience service design innovation was presented. The lecture was given by Prof. Tang in Beijing.
23. CREATIVE PRODUCT - IPOD
• Cheapest way to store music
• Fastest Transferring Method
• Enjoy music anywhere any time
• Easy to manage and organize all your music
• Your will never forget to bring tunes you like
• Share with other music lovers
•Easy to buy new music
• HD
• Firewire
• iPod
• iTune
• HD Size
• Internet
41. 1. SET Analysis + Literature Review + Competitor
Analysis
2. Persona + Interview + Work Activity Affinity Diagr
3. Storyboards Event Flow Walkthrough
4. Customer Journey Map Service Blue Print
5. Business Model Canvas + Value Proposition
42. 2. Persona + Interview + Work Activity Affinity Diagram
3. Storyboards Event Flow Walkthrough
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49. • 2. Persona + Interview + Work Activity Affinity Diagram
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• 3. Storyboards Event Flow Walkthrough
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