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MISSION | TO BE THE CATALYST FOR A PROSPEROUS COMMUNITY
History
 Thoroughbred horsemen were originally drawn to
  Marion County for
   Ideal Climate
   Soils rich in calcium and phosphorus
   Rolling hills and picturesque landscape
   Inexpensive land

 In 1956, Needles the first Florida bred to win the
  Kentucky Derby, placed Florida on the map
Economic Hoof Prints
2005 American Horse Council Impact Study: Florida
  Total impact~
    $5.1 billion impact on the Florida economy
      $2.2 billion from Racing
      $1.4 billion from Showing
      $1.1 billion from Recreation
      $490 million from other activities
Economic Hoof Prints
2005 American Horse Council Impact Study: Florida
  Direct impact~
    $3.0 billion impact on the Florida economy
      $1.3 billion from Racing
      $813 million from Showing
      $633 million from Recreation
      $298 million from other activities
Economic Hoof Prints
2005 American Horse Council Impact Study: Florida
 Industry Participation and Employment
   Involves 440,000 Floridians
    105,600 horse owners
    49,300 employees
    285,100 volunteers
Economic Hoof Prints
 2005 American Horse Council Impact Study:
  Florida
  Tax Revenue
     $98 million in annual taxes
      $35 million to state government
      $37 million to local government
Economic Hoof Prints
 2005 American Horse Council Impact Study:
  Florida
  Horse Population approximately 500,000 horses
     207,500 Thoroughbreds
     93,800 Quarter Horses
     198,900 Other (registered & non-registered)
Thoroughbred Industry
Thoroughbred Industry
 Ocala/Marion County is home to more than 75% of
  the Florida Thoroughbred industry

 Foals
   2011 Foal crop 1,565
   2012 Foal Crop 1,642 +4.9%
     According to the Jockey Club Statistics the only state to
      show an increase
   Second to Kentucky in number of foals born
Thoroughbred Industry
 Breeding
   Stallions are maintained to breed mares
   Broodmares are cared for the duration of pregnancy

 Foaling
   Mares give birth and are cared for until weaning

 Training
   In the fall prior to their two year, horses are saddle and
    prepared for the track
   Horses from around the United States are shipped to
    Florida to train (October-June)
   Estimated 50% of a foal crop will race
Thoroughbred Industry
 Horsemen needs
    Employment agencies
    Banking
    Auto/truck service
    Dry Cleaners
    Rental properties for seasonal workers
FTBOA~ Florida
Thoroughbred Breeders’ &
   Owners’ Association
FTBOA~ Florida Thoroughbred
     Breeders’ & Owners’
         Association
 Dedicated to promoting Florida Thoroughbreds

 Home to Florida Equine Publications

 Multiple Advertising Avenues
   The Florida Horse – Monthly
   Wire to Wire- Daily
   Horse Capital Digest- HITS Season runs January-March
     Official publication for HITS Ocala
OBS~ Ocala Breeders’ and
    Sales’ Company
OBS ~ Ocala Breeders’
      Sales Company
 Six Sales per year
 Multi-million dollar impact to our community
 Attracts national and international buyers
 The largest attended sales are 2 year old In
  Training Sales (March & April)
OBS ~ Ocala Breeders’
      Sales Company
2012 Numbers: (5 Sales)
 Horses Sold 2,381
 $82 million dollars
 45 states/ US territories
 13 Countries
OBS ~ Ocala Breeders’
      Sales Company
Since 2010
 Horses Sold 7,174
 $219 million dollars
 48 states
 21 Countries
OBS ~ Ocala Breeders’
      Sales Company
 48 States and Territories
   Alabama, Arizona, Arkansas, California, Colorado,
    Connecticut, Delaware, District of Columbia,
    Florida, Illinois, Indiana, Iowa, Kansas, Kentucky,
    Louisiana, Maine, Maryland, Massachusetts,
    Michigan, Minnesota, Mississippi, Missouri,
    Montana, Nebraska, Nevada, New Hampshire,
    New Jersey, New Mexico, New York, North
    Carolina, North Dakota, Ohio, Oklahoma, Oregon,
    Pennsylvania, South Carolina, Tennessee, Texas,
    Utah, Vermont, Virginia, Washington, West
    Virginia, Wisconsin, Wyoming, Puerto Rico and
    Virgin Islands
OBS ~ Ocala Breeders’
      Sales Company
 21 Countries
  Argentina, Barbados, Belize, Canada,
   Dominican Republic, Ecuador, France, Italy,
   Jamaica, Japan, Korea, Malaysia, Monaco,
   Mongolia, Panama, Peru, Philippines,
   Singapore, Trinidad, United Kingdom and
   Venezuela
OBS~ Ocala Breeders’
          Sales Company
 Buyer Needs              Hair Salons
    Hotels                Shopping
    Restaurants           Spa
    Night Life            Boutiques
    Rental Cars           Endless possibilities to
    Dry Cleaning           businesses that
  Shuttle service to       recognize their needs
   airport
  Rental cars
  Auto/truck service
  Fitness Facilities
HITS~ Horse Shows in the
          Sun
HITS~ Horse Shows in the
           Sun
 Nine straight weeks of shows
  National and International Competitors
    Most exhibitors will stay the duration
 Multi-million dollar impact on our total
  economy
 Shows run from Wednesday-Sunday
   Exhibitor weekend starts Sunday
    night
HITS~ Exhibitor &
       Spectator Needs
 Rental properties        Locations
 Restaurants              Boutiques
 Night Life              Small Animal
 Shuttle service to       Veterinarians
  airport                 Auto/truck service
 Rental cars             Golf carts /scooter sales
 Doctors                 Fitness Facility
 Dentist                 Endless possibilities to
 Dry Cleaning             businesses that
                           recognize their needs
 Hair Salons
 Banking
 Shopping
 Spa
 Family Friendly
Publix Supermarket North HWY 27
Florida Agriculture Center
       & Horse Park
Florida Agriculture Center
        & Horse Park
 Estimated 15.1 million dollar economic impact to
  Marion County
 500 acre Park like destination
 Offers a diversity of Family Fun events
   Variety of Equine Events,
   As well as BBQ Contest, Jack Russell races, Trail Rides,
    Legislative Events, Concerts, Hero’s Rush and other
    Family Centered activities.

 Home to Equiventures Ocala Eventing Series
   (Four show dates)
Florida Agriculture Center
        & Horse Park
 Exhibitor & Spectator               Dry Cleaning
  Needs                               Hair Salons
     Restaurants                     Banking
     Fuel                            Spa
     Hotels                          Family Friendly Locations
     Shopping                        Boutiques
     Auto/truck service              Small Animal Veterinarians
     Rental properties               Golf carts /scooter sales
     Night Life                      Fitness Facility
     Shuttle service to airport      Endless possibilities to
     Rental cars                      businesses their needs
Equine Veterinary Care
      Facilities
Equine Veterinary Care
         Facilities
 3 Major, World Renown Equine Hospitals
 1 Equine Sports Rehabilitation Center
 Length of stay determined by level of care
  needed
Equine Veterinary Care
         Facilities
 Horse owners will travel from across Florida
  and the southeast
 Client needs
   Restaurants- coupons for customers
   Hotels- partnerships with facilities
   Fuel
Making Horse Cent$
Combined Driving
Live Oak Invitational ~
  Combined Driving Event
 The crown jewel of the Driving Competition

 Estimated 4,000-6,000 Spectators will attend this
  three day event

 Advertising Highlight through event program
     Hotels
     Restaurants
     Shopping
     Rental Cars
Live Oak Invitational ~
   Combined Driving Event
 Saturday, the Marathon Phase, is the most attended

 Tailgate social atmosphere for all

 World Class Show Jumping Friday and Saturday

 Car show on Sunday

 Great weekend of family fun!
Southeastern Livestock
       Pavilion
Southeastern Livestock
          Pavilion
 Hosts an array of Equine, Livestock and Rodeo events

 Exhibitors travel from across the State
   2-3 day events
   Exhibitor Needs:
       Hotels
       Restaurants
       Dry Cleaning
       Personal shopping
       Fuel
Southeastern Livestock
         Pavilion
 Home of the Southeastern Youth Fair
  The largest stand alone Youth event
  Ten days of livestock shows/sales, rodeo
   and home arts exhibits
  Marion County 4H & FFA Members
  Strong community supported event
    Through program advertising, show
     sponsors and animal purchases
Ocala Equestrian Complex
Ocala Equestrian Complex
 Hosts an array of Equine events

 Exhibitors travel from across the State
   2-3 day events
   Exhibitor Needs:
       Hotels
       Restaurants
       Dry Cleaning
       Personal shopping
       Fuel
Feed & Tack Stores
Feed and Tack Stores
 Feed companies mill feed in Marion County
     OBS- Feed
     Seminole Stores-distribute through out
      the Southeast
 Tack Stores
   10 local stores
   “Horsey Yard Sale”- Hosted by the Tack
    Shack
Feed and Tack Stores
 Ocala is the “Outlet Mall” destination for the
  equine enthusiast
 Day of shopping
    Restaurants
    Hotels
    Fuel
 ( /)
 (‘ ‘ )
  **
Feed and Tack Stores
 Customer Appeal~
   Coupons through stores
   Partnerships with major store events~
     Clearance Sales
     Yard Sales
     Equine Wellness seminars
Making Horse Cent$

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Making Horse Cent$

  • 1. MISSION | TO BE THE CATALYST FOR A PROSPEROUS COMMUNITY
  • 2. History  Thoroughbred horsemen were originally drawn to Marion County for  Ideal Climate  Soils rich in calcium and phosphorus  Rolling hills and picturesque landscape  Inexpensive land  In 1956, Needles the first Florida bred to win the Kentucky Derby, placed Florida on the map
  • 3. Economic Hoof Prints 2005 American Horse Council Impact Study: Florida Total impact~  $5.1 billion impact on the Florida economy  $2.2 billion from Racing  $1.4 billion from Showing  $1.1 billion from Recreation  $490 million from other activities
  • 4. Economic Hoof Prints 2005 American Horse Council Impact Study: Florida Direct impact~  $3.0 billion impact on the Florida economy  $1.3 billion from Racing  $813 million from Showing  $633 million from Recreation  $298 million from other activities
  • 5. Economic Hoof Prints 2005 American Horse Council Impact Study: Florida Industry Participation and Employment Involves 440,000 Floridians  105,600 horse owners  49,300 employees  285,100 volunteers
  • 6. Economic Hoof Prints  2005 American Horse Council Impact Study: Florida Tax Revenue  $98 million in annual taxes  $35 million to state government  $37 million to local government
  • 7. Economic Hoof Prints  2005 American Horse Council Impact Study: Florida Horse Population approximately 500,000 horses  207,500 Thoroughbreds  93,800 Quarter Horses  198,900 Other (registered & non-registered)
  • 9. Thoroughbred Industry  Ocala/Marion County is home to more than 75% of the Florida Thoroughbred industry  Foals  2011 Foal crop 1,565  2012 Foal Crop 1,642 +4.9%  According to the Jockey Club Statistics the only state to show an increase  Second to Kentucky in number of foals born
  • 10. Thoroughbred Industry  Breeding  Stallions are maintained to breed mares  Broodmares are cared for the duration of pregnancy  Foaling  Mares give birth and are cared for until weaning  Training  In the fall prior to their two year, horses are saddle and prepared for the track  Horses from around the United States are shipped to Florida to train (October-June)  Estimated 50% of a foal crop will race
  • 11. Thoroughbred Industry  Horsemen needs  Employment agencies  Banking  Auto/truck service  Dry Cleaners  Rental properties for seasonal workers
  • 12. FTBOA~ Florida Thoroughbred Breeders’ & Owners’ Association
  • 13. FTBOA~ Florida Thoroughbred Breeders’ & Owners’ Association  Dedicated to promoting Florida Thoroughbreds  Home to Florida Equine Publications  Multiple Advertising Avenues  The Florida Horse – Monthly  Wire to Wire- Daily  Horse Capital Digest- HITS Season runs January-March  Official publication for HITS Ocala
  • 14. OBS~ Ocala Breeders’ and Sales’ Company
  • 15. OBS ~ Ocala Breeders’ Sales Company  Six Sales per year  Multi-million dollar impact to our community  Attracts national and international buyers  The largest attended sales are 2 year old In Training Sales (March & April)
  • 16. OBS ~ Ocala Breeders’ Sales Company 2012 Numbers: (5 Sales)  Horses Sold 2,381  $82 million dollars  45 states/ US territories  13 Countries
  • 17. OBS ~ Ocala Breeders’ Sales Company Since 2010  Horses Sold 7,174  $219 million dollars  48 states  21 Countries
  • 18. OBS ~ Ocala Breeders’ Sales Company  48 States and Territories  Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming, Puerto Rico and Virgin Islands
  • 19. OBS ~ Ocala Breeders’ Sales Company  21 Countries  Argentina, Barbados, Belize, Canada, Dominican Republic, Ecuador, France, Italy, Jamaica, Japan, Korea, Malaysia, Monaco, Mongolia, Panama, Peru, Philippines, Singapore, Trinidad, United Kingdom and Venezuela
  • 20. OBS~ Ocala Breeders’ Sales Company  Buyer Needs  Hair Salons  Hotels  Shopping  Restaurants  Spa  Night Life  Boutiques  Rental Cars  Endless possibilities to  Dry Cleaning businesses that  Shuttle service to recognize their needs airport  Rental cars  Auto/truck service  Fitness Facilities
  • 21. HITS~ Horse Shows in the Sun
  • 22. HITS~ Horse Shows in the Sun  Nine straight weeks of shows  National and International Competitors  Most exhibitors will stay the duration  Multi-million dollar impact on our total economy  Shows run from Wednesday-Sunday  Exhibitor weekend starts Sunday night
  • 23. HITS~ Exhibitor & Spectator Needs  Rental properties Locations  Restaurants  Boutiques  Night Life  Small Animal  Shuttle service to Veterinarians airport  Auto/truck service  Rental cars  Golf carts /scooter sales  Doctors  Fitness Facility  Dentist  Endless possibilities to  Dry Cleaning businesses that recognize their needs  Hair Salons  Banking  Shopping  Spa  Family Friendly
  • 26. Florida Agriculture Center & Horse Park  Estimated 15.1 million dollar economic impact to Marion County  500 acre Park like destination  Offers a diversity of Family Fun events  Variety of Equine Events,  As well as BBQ Contest, Jack Russell races, Trail Rides, Legislative Events, Concerts, Hero’s Rush and other Family Centered activities.  Home to Equiventures Ocala Eventing Series  (Four show dates)
  • 27. Florida Agriculture Center & Horse Park  Exhibitor & Spectator  Dry Cleaning Needs  Hair Salons  Restaurants  Banking  Fuel  Spa  Hotels  Family Friendly Locations  Shopping  Boutiques  Auto/truck service  Small Animal Veterinarians  Rental properties  Golf carts /scooter sales  Night Life  Fitness Facility  Shuttle service to airport  Endless possibilities to  Rental cars businesses their needs
  • 29. Equine Veterinary Care Facilities  3 Major, World Renown Equine Hospitals  1 Equine Sports Rehabilitation Center  Length of stay determined by level of care needed
  • 30. Equine Veterinary Care Facilities  Horse owners will travel from across Florida and the southeast  Client needs  Restaurants- coupons for customers  Hotels- partnerships with facilities  Fuel
  • 33. Live Oak Invitational ~ Combined Driving Event  The crown jewel of the Driving Competition  Estimated 4,000-6,000 Spectators will attend this three day event  Advertising Highlight through event program  Hotels  Restaurants  Shopping  Rental Cars
  • 34. Live Oak Invitational ~ Combined Driving Event  Saturday, the Marathon Phase, is the most attended  Tailgate social atmosphere for all  World Class Show Jumping Friday and Saturday  Car show on Sunday  Great weekend of family fun!
  • 36. Southeastern Livestock Pavilion  Hosts an array of Equine, Livestock and Rodeo events  Exhibitors travel from across the State  2-3 day events  Exhibitor Needs:  Hotels  Restaurants  Dry Cleaning  Personal shopping  Fuel
  • 37. Southeastern Livestock Pavilion  Home of the Southeastern Youth Fair  The largest stand alone Youth event  Ten days of livestock shows/sales, rodeo and home arts exhibits  Marion County 4H & FFA Members  Strong community supported event  Through program advertising, show sponsors and animal purchases
  • 39. Ocala Equestrian Complex  Hosts an array of Equine events  Exhibitors travel from across the State  2-3 day events  Exhibitor Needs:  Hotels  Restaurants  Dry Cleaning  Personal shopping  Fuel
  • 40. Feed & Tack Stores
  • 41. Feed and Tack Stores  Feed companies mill feed in Marion County  OBS- Feed  Seminole Stores-distribute through out the Southeast  Tack Stores  10 local stores  “Horsey Yard Sale”- Hosted by the Tack Shack
  • 42. Feed and Tack Stores  Ocala is the “Outlet Mall” destination for the equine enthusiast  Day of shopping  Restaurants  Hotels  Fuel ( /) (‘ ‘ ) **
  • 43. Feed and Tack Stores  Customer Appeal~  Coupons through stores  Partnerships with major store events~  Clearance Sales  Yard Sales  Equine Wellness seminars