Content Marketing is the driving force of your digital marketing strategy. Every day, billions of people search the internet looking for answers, solutions, products and services. If your company doesn’t have effective and relevant content readily available, it will be your competitors that these users find. As a small business owner, you might not have a huge marketing budget or the monetary resources to plunge into extensive marketing efforts like billboards and TV advertisements. Therefore, it is essential that you equip yourself with the knowledge to create effective content marketing campaigns, which result in more inbound traffic and create ample awareness and exposure for your offerings. Formulating a content strategy not only helps you boost sales but through carefully thought over steps, you can turn an entire audience (derived from your websites and social media platforms) into leads and/or clients, who will then bring in more clients through referrals. Content lies between you and where you want your business to be.

1. A GREAT
BLOGGER
Why Your Business Needs
DEREKPALIZAY.COM

2. THE TRUTH ABOUT
BLOGGING (A.K.A. CONTENT MARKETING)
Businesses build websites to tell the
world about themselves, offer services,
and sell products so they can be found
when someone has a need that they
can fill, but having a website just isn’t
enough.
Blogging is what really brings in
organic traffic.

3. B2B companies that blog
generate 67% more leads
than those that don’t.
- H u b s p o t

4. BLOGGING ATTRACTS NEW CUSTOMERS IN 3 WAYS
1 Enticing Search Engines
2 Providing Value
3 Establishing Authority

5. You didn't think that new
customers were magically going to
find your website, did you?
Blogging keeps your website
relevant, and when you blog with
strong keywords, you have a good
chance of getting ranked on
search engines so new customers
can find you when they are hitting
Google to find solutions to their
problems.
ENTICING SEARCH ENGINES
01:

6. For Example

7. Just take a look at the results from the first 30 days of daily content marketing for one
of our wholesale clients. What you are looking at is:
1. 108% increase in direct traffic
2. 314% increase in social traffic
3. 40% increase in organic traffic
4. 124% increase in referral traffic

8. No one wants to be sold to.
A skilled blogger will attract
potential customers by offering
information they find valuable. A
thorough understanding of the
needs of your buyer personas will
help your blogger create content
that attracts the right customers.
Once you’ve attracted these
potential customers, your blog will
begin to establish authority and
can interest customers in the
things you have to offer.
PROVIDING VALUE
02:

9. It’s essential for bloggers to be
knowledgeable in their field,
otherwise the content they
produce is all fluff and no value.
Without value, your blog can’t be
trusted.
Blogging is all about providing
solutions, and when you are able
to provide solutions, you build
trust and become an authority in
your field. Your social shares and
back-links from other authority
sites will grow exponentially as
this authority is built.
ESTABLISHING AUTHORITY
03:

10. Now that you know why you need
a blogger, go out and find one!
When choosing someone to be the voice of your
company through a blog, look for the following:
1. Experience with the product or service
2. Exceptional writing skills
3. A company employee or freelancer writer with a
passion for what you do
4. Creative and loves new ideas
5. Skilled with search engine optimization
DerekPalizay.com/Content-Marketing

11. NEEDHELP
WITH CONTENT??
LET'S TALK >>