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Unleash Real Estate Brokerage Value

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Doug Devitre
Doug Devitre

This program was designed for brokers to get their value proposition online so that their agents and the public can learn more about what they do.

Sector inmobiliarioTecnología
1 de 52
Unleashing Brokerage Value For Pennies on the Dollar by Doug Devitre e-PRO, CRS, ABR, GRI @DougDevitre
When you update your website who knows about it?
What % of your email is SPAM ?
What % of your time is spent on the phone/ email answering the same questions?
Why do Real Estate Brokerages Fail at Building Value?
Relevance
Make a List of the Top Ten Frequently Asked Questions Answer by • Video • Blog posts • Pictures • PowerPoint • Bookmarks
Assessment • How often do you check your email? • How often do you use Facebook? • On which device do you watch YouTube videos? • If possible would you like an answer posted online vs. over the phone/face to face?
Information
http://bhgrealestateblog.com
Accessible
Ustream.TV
Ustream.tv on iPhone
Consistent • Blog post ____ per week • Video ____ per week • Tweet ____ per day • Facebook ____ per day • Pictures every event
What is the content? • Articles • Pictures • Videos • Favorite websites • Audio • PowerPoint presentations • Online documents • Status update 18
What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Dropbox • Ping.fm
Where does it go? • Facebook • Linkedin • Twitter • Blog • Email • RSS feed • RSS reader
Communication Process
http://www.slideshare.net/dougdevitre/six- ways-to-build-your-online-brand-fo-REALTORS
Categories of Blog Posts • Company announcements • Agent resources • Office meetings • Consumer advocacy • Law and policy
Categories of YouTube Videos • Training videos • Market reports • Agent testimonials • Consumer testimonials • Event recaps • Video interviews • Video tutorials
YouTube Playlists
Consumer Knowledge Playlist
Skill sets
Know the Why Delegate the How 30
Job Description • Software skill sets • Social media tools • Spelling/grammar • Database entry • Internet research and browsing
Where to find the HOW? • Craiglist • Young REALTOR® leaders • Colleges • High school • Facebook • Twitter • Linkedin 32
Software Skill Sets • Microsoft Word, Excel, PowerPoint • Video editing software • Audio editing software • Picture editing software • Self hosted WordPress Blog
Writing Articles
HTML Code
http://budurl.com/ delegatethehow
Experience • Specialized knowledge • Categorized for easy accessed • Segmented distribution • Shared easily with consumers
Access the Library to save you time http://Budurl.com/ DougsSecret
Staff time
Do you have time to blog?
How do you NOT have time to blog?
Multiple Authors • Broker officer • Broker manager • Marketing assistant • Relocation coordinator • Education coordinator • Team leaders
Equipment
http://www.techsmith.com/camtasia/
Skype Video • Video call • iPhone video calls • Video screen share • Video interviews on YouTube
Skype Video • Video call • iPhone video calls • Video screen share • Video interviews on YouTube
Skype Video • Video call • iPhone video calls • Video screen share • Video interviews on YouTube
"You cannot push anyone up the ladder unless he is willing to climb it himself.” Andrew Carnegie
Unleash Real Estate Brokerage Value

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