2. Transportatio
n
Tourism
Conceptual Framework
Attractions
TOUR OPERATOR
GOVERNMENT
Accommodation
and Food and
Beverage
Transportation
Travel
Agency
3. World Tourism Growth
1950, there are 25 million tourist
arrivals around the world
2007 to 903 million in
Forecasted by 2010 1 billion
Forecasted by 2020 1.6 billion by
2020.
4. Why is Tourism Important?
The World Bank 2005 estimates, 1.4
billion people are living in the poverty
line.
New threshold for extreme poverty using
the 2005 prices is now pegged at $1.25.
The multiplier effect is experienced on
other industries like handicrafts,
agriculture, fisheries and transport.
5. Nature of Tour Reception & Guiding
First impression of tourists play a
very important role
Receiving tourists is just like
receiving guests in your home
Show the best without boasting or
overdoing
Guiding is not simply telling them “to
your left, to your left”, there’s a lot
more into it.
6. Tour Guide
An individual, who, either as an
employee or affiliate of a duly
licensed travel & tour agency, GUIDE
tourist, both foreign and domestic, for
a fee, commission or any lawful form
of remuneration.
7. Qualities of an effective Tour Guide
Love of country
Pleasing personality
Must have a genuine interest in people
Resourcefulness
Trustworthy
Tactfulness
Good sense of leadership
Good communication skills
8. Qualities of an effective Tour Guide
Good health
Punctual
Responsible, sensible and dedicated
Confident
Good sense of humor
Analytical mindset ( above-normal
perception)
9. Tour Guide
Must be Filipino citizen;
At least 2nd year college;
Pass the qualifying interview by DOT;
Must undergo and pass a DOT-
sponsored seminar;
LGU – licensed;
DOT – accredited
10. Kinds of Guides
Free Lance – not permanently connected
with any travel agency and paid per trip.
Staff Guide – permanently connected
with a travel agency, receives monthly
salary
Local guide – a person competent
enough to guide in a certain locality or
area.
11. Kinds of Guides
Escort – person who accompanies a
group of tourists from the point of origin
to the destination, and back to the
origin. Usually handles group’s check in
and check out.
Specialist – person who specializes in a
certain field such as botany,
architecture, etc.
Linguist – person who speaks fluently
two or more foreign languages.
12. Duties and Responsibilities
Provide them information and explanations
about the place honestly without prejudice;
Ensure a factual presentation, make sure to
distinguish the truth stories, legends,
traditions;
Act fairly and reasonably in all dealings
with colleagues and co-workers;
Always act with tact and diplomacy in
dealing with the guests
13. Duties and Responsibilities
Always report for duty healthy and
positive
Never take advantage of the ignorance of
the tourists
Never allow yourself to be used by
unscrupulous organizations who want to
take advantage of the tourists
Use common sense and be honest by
saying “ I don’t know,…I will check,..”
14. Duties and Responsibilities
Ensure guest’s safety, warn them on:
Plants that might cause some allergies
Food and drinks that might not suit their
digestive system
Elevation for those with vertigo and fear
of height
Dogs that might bite
Presence of pickpockets in crowded
areas
15. Duties and Responsibilities
Protect the reputation of tourism by
making every assignment a treat,
with respect to the environment,
wildlife, sights & monuments, local
customs & traditions
Act responsibly as representative of
the country and the people
16. Communication Skills
Language proficiency
Avoid using highfalutin words, use
simple, easy to understand words
Try to get rid of regional accent
Use synonyms to explain, to describe
something
Use non-verbal communication in a
difficult thing or situation
17. Communication Skills
Speak audibly, not too soft and not
too loud
Conduct your commentary in a
relaxed, entertaining manner (they
came here to enjoy, remember)
18. Guiding Techniques
Be prepared, study the destination
Plan your spiel or commentary, it should
be structured
Have an update on the local and global
news and environmental issues
Intercede when necessary in the
interaction with the guest and the locals
Be aware on the basic human behavior
and attitudes
19. Guiding Techniques
Be ready for pertinent and impertinent
questions
In cases of having more than one guide,
find some time to sit down, discuss to
synchronize information & learn from
each other
Never tell your personal life at first
meeting
20. Guiding Techniques
Never sell anything at first meeting unless
they ask
Be punctual at all times. Be there at least
one hour before the tour starts
Learn map reading
Learn how to say NO to indecent
proposals
Always make a head count before, during
and after the tour, especially on stops
21. Guiding Techniques
Be practical when making judgment,
think if the benefit of the majority
Be a good decision maker
Learn basic first aid
22. Pre – tour
Study your tour assignment
Be aware of the composition of the
group
Review itinerary
Be reminded of cash advances, vouchers
needed
Know your vehicle to be used, plate
number and name of driver or
coordinator.
23. On Tour
Be punctual
Make sure you have complete name
of guests, cash advances and tour
vouchers
Check your transport amenities
Meet and greet the group
Discuss itinerary and check other
concerns
24. On Tour
Deliver commentaries
Announce inclusions of the tour and
what to expect
End your day/tour by thanking the
guests
Announce the next day’s
itinerary/program and give instructions
25. Post Tour
Gather all collected vouchers
Prepare tour guide’s report
Submit tour report to immediately after
the tour
Accomplish financial report with receipts,
vouchers and other assignments
Liquidate ( if necessary)
26. Steps on how to make a commentary
Begin with a smile, greeting and
introduction
Brief the guests about the tour for the
day
Review the inclusions and exclusions
of the tour
Give the distance and traveling time
of the destination
27. Steps on how to make a commentary
What to expect from the tour
Give necessary precautions
Do not miss to point important
landmarks along the way
Announce comfort stops
Always do the head count
28. Steps on how to make a commentary
Start with a greeting or introduction
Information should be delivered in a
manner that would interest the guests
Sense of humor should be part of the
delivery of information
Remember, commentaries help people
understand and appreciate what they
actually see
29. Steps on how to make a commentary
Use synonyms, example in explaining
something
When mentioning a name, repeat it or
spell it
Maintain silence, if the need arises
Listen carefully to questions and other
concerns
Never argue with the guests
End your tour always by thanking the
guests