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Tour guiding
Transportatio
                                                         n
                                                      Tourism
Conceptual Framework




                                                     Attractions
                                    TOUR OPERATOR
                       GOVERNMENT




                                                    Accommodation
                                                     and Food and
                                                       Beverage
                                                    Transportation
                                                       Travel
                                                       Agency
World Tourism Growth
 1950, there are 25 million tourist
  arrivals around the world
 2007 to 903 million in
 Forecasted by 2010 1 billion
 Forecasted by 2020 1.6 billion by
  2020.
Why is Tourism Important?
 The World Bank 2005 estimates, 1.4
  billion people are living in the poverty
  line.
 New threshold for extreme poverty using
  the 2005 prices is now pegged at $1.25.
 The multiplier effect is experienced on
  other industries like handicrafts,
  agriculture, fisheries and transport.
Nature of Tour Reception & Guiding
 First impression of tourists play a
  very important role
 Receiving tourists is just like
  receiving guests in your home
 Show the best without boasting or
  overdoing
 Guiding is not simply telling them “to
  your left, to your left”, there’s a lot
  more into it.
Tour Guide
 An individual, who, either as an
  employee or affiliate of a duly
  licensed travel & tour agency, GUIDE
  tourist, both foreign and domestic, for
  a fee, commission or any lawful form
  of remuneration.
Qualities of an effective Tour Guide
   Love of country
   Pleasing personality
   Must have a genuine interest in people
   Resourcefulness
   Trustworthy
   Tactfulness
   Good sense of leadership
   Good communication skills
Qualities of an effective Tour Guide
   Good health
   Punctual
   Responsible, sensible and dedicated
   Confident
   Good sense of humor
   Analytical mindset ( above-normal
    perception)
Tour Guide
 Must be Filipino citizen;
 At least 2nd year college;
 Pass the qualifying interview by DOT;
 Must undergo and pass a DOT-
  sponsored seminar;
 LGU – licensed;
 DOT – accredited
Kinds of Guides
 Free Lance – not permanently connected
  with any travel agency and paid per trip.
 Staff Guide – permanently connected
  with a travel agency, receives monthly
  salary
 Local guide – a person competent
  enough to guide in a certain locality or
  area.
Kinds of Guides
 Escort – person who accompanies a
  group of tourists from the point of origin
  to the destination, and back to the
  origin. Usually handles group’s check in
  and check out.
 Specialist – person who specializes in a
  certain field such as botany,
  architecture, etc.
 Linguist – person who speaks fluently
  two or more foreign languages.
Duties and Responsibilities
 Provide them information and explanations
  about the place honestly without prejudice;
 Ensure a factual presentation, make sure to
  distinguish the truth stories, legends,
  traditions;
 Act fairly and reasonably in all dealings
  with colleagues and co-workers;
 Always act with tact and diplomacy in
  dealing with the guests
Duties and Responsibilities
 Always report for duty healthy and
  positive
 Never take advantage of the ignorance of
  the tourists
 Never allow yourself to be used by
  unscrupulous organizations who want to
  take advantage of the tourists
 Use common sense and be honest by
  saying “ I don’t know,…I will check,..”
Duties and Responsibilities
 Ensure guest’s safety, warn them on:
   Plants that might cause some allergies
   Food and drinks that might not suit their
    digestive system
   Elevation for those with vertigo and fear
    of height
   Dogs that might bite
   Presence of pickpockets in crowded
    areas
Duties and Responsibilities
 Protect the reputation of tourism by
  making every assignment a treat,
  with respect to the environment,
  wildlife, sights & monuments, local
  customs & traditions
 Act responsibly as representative of
  the country and the people
Communication Skills
 Language proficiency
 Avoid using highfalutin words, use
  simple, easy to understand words
 Try to get rid of regional accent
 Use synonyms to explain, to describe
  something
 Use non-verbal communication in a
  difficult thing or situation
Communication Skills
 Speak audibly, not too soft and not
  too loud
 Conduct your commentary in a
  relaxed, entertaining manner (they
  came here to enjoy, remember)
Guiding Techniques
 Be prepared, study the destination
 Plan your spiel or commentary, it should
  be structured
 Have an update on the local and global
  news and environmental issues
 Intercede when necessary in the
  interaction with the guest and the locals
 Be aware on the basic human behavior
  and attitudes
Guiding Techniques
 Be ready for pertinent and impertinent
  questions
 In cases of having more than one guide,
  find some time to sit down, discuss to
  synchronize information & learn from
  each other
 Never tell your personal life at first
  meeting
Guiding Techniques
 Never sell anything at first meeting unless
  they ask
 Be punctual at all times. Be there at least
  one hour before the tour starts
 Learn map reading
 Learn how to say NO to indecent
  proposals
 Always make a head count before, during
  and after the tour, especially on stops
Guiding Techniques
 Be practical when making judgment,
  think if the benefit of the majority
 Be a good decision maker
 Learn basic first aid
Pre – tour
 Study your tour assignment
 Be aware of the composition of the
  group
 Review itinerary
 Be reminded of cash advances, vouchers
  needed
 Know your vehicle to be used, plate
  number and name of driver or
  coordinator.
On Tour
 Be punctual
 Make sure you have complete name
  of guests, cash advances and tour
  vouchers
 Check your transport amenities
 Meet and greet the group
 Discuss itinerary and check other
  concerns
On Tour
 Deliver commentaries
 Announce inclusions of the tour and
  what to expect
 End your day/tour by thanking the
  guests
 Announce the next day’s
  itinerary/program and give instructions
Post Tour
 Gather all collected vouchers
 Prepare tour guide’s report
 Submit tour report to immediately after
  the tour
 Accomplish financial report with receipts,
  vouchers and other assignments
 Liquidate ( if necessary)
Steps on how to make a commentary
 Begin with a smile, greeting and
  introduction
 Brief the guests about the tour for the
  day
 Review the inclusions and exclusions
  of the tour
 Give the distance and traveling time
  of the destination
Steps on how to make a commentary
 What to expect from the tour
 Give necessary precautions
 Do not miss to point important
  landmarks along the way
 Announce comfort stops
 Always do the head count
Steps on how to make a commentary
 Start with a greeting or introduction
 Information should be delivered in a
  manner that would interest the guests
 Sense of humor should be part of the
  delivery of information
 Remember, commentaries help people
  understand and appreciate what they
  actually see
Steps on how to make a commentary
 Use synonyms, example in explaining
  something
 When mentioning a name, repeat it or
  spell it
 Maintain silence, if the need arises
 Listen carefully to questions and other
  concerns
 Never argue with the guests
 End your tour always by thanking the
  guests

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Tour guiding

  • 2. Transportatio n Tourism Conceptual Framework Attractions TOUR OPERATOR GOVERNMENT Accommodation and Food and Beverage Transportation Travel Agency
  • 3. World Tourism Growth  1950, there are 25 million tourist arrivals around the world  2007 to 903 million in  Forecasted by 2010 1 billion  Forecasted by 2020 1.6 billion by 2020.
  • 4. Why is Tourism Important?  The World Bank 2005 estimates, 1.4 billion people are living in the poverty line.  New threshold for extreme poverty using the 2005 prices is now pegged at $1.25.  The multiplier effect is experienced on other industries like handicrafts, agriculture, fisheries and transport.
  • 5. Nature of Tour Reception & Guiding  First impression of tourists play a very important role  Receiving tourists is just like receiving guests in your home  Show the best without boasting or overdoing  Guiding is not simply telling them “to your left, to your left”, there’s a lot more into it.
  • 6. Tour Guide  An individual, who, either as an employee or affiliate of a duly licensed travel & tour agency, GUIDE tourist, both foreign and domestic, for a fee, commission or any lawful form of remuneration.
  • 7. Qualities of an effective Tour Guide  Love of country  Pleasing personality  Must have a genuine interest in people  Resourcefulness  Trustworthy  Tactfulness  Good sense of leadership  Good communication skills
  • 8. Qualities of an effective Tour Guide  Good health  Punctual  Responsible, sensible and dedicated  Confident  Good sense of humor  Analytical mindset ( above-normal perception)
  • 9. Tour Guide  Must be Filipino citizen;  At least 2nd year college;  Pass the qualifying interview by DOT;  Must undergo and pass a DOT- sponsored seminar;  LGU – licensed;  DOT – accredited
  • 10. Kinds of Guides  Free Lance – not permanently connected with any travel agency and paid per trip.  Staff Guide – permanently connected with a travel agency, receives monthly salary  Local guide – a person competent enough to guide in a certain locality or area.
  • 11. Kinds of Guides  Escort – person who accompanies a group of tourists from the point of origin to the destination, and back to the origin. Usually handles group’s check in and check out.  Specialist – person who specializes in a certain field such as botany, architecture, etc.  Linguist – person who speaks fluently two or more foreign languages.
  • 12. Duties and Responsibilities  Provide them information and explanations about the place honestly without prejudice;  Ensure a factual presentation, make sure to distinguish the truth stories, legends, traditions;  Act fairly and reasonably in all dealings with colleagues and co-workers;  Always act with tact and diplomacy in dealing with the guests
  • 13. Duties and Responsibilities  Always report for duty healthy and positive  Never take advantage of the ignorance of the tourists  Never allow yourself to be used by unscrupulous organizations who want to take advantage of the tourists  Use common sense and be honest by saying “ I don’t know,…I will check,..”
  • 14. Duties and Responsibilities  Ensure guest’s safety, warn them on:  Plants that might cause some allergies  Food and drinks that might not suit their digestive system  Elevation for those with vertigo and fear of height  Dogs that might bite  Presence of pickpockets in crowded areas
  • 15. Duties and Responsibilities  Protect the reputation of tourism by making every assignment a treat, with respect to the environment, wildlife, sights & monuments, local customs & traditions  Act responsibly as representative of the country and the people
  • 16. Communication Skills  Language proficiency  Avoid using highfalutin words, use simple, easy to understand words  Try to get rid of regional accent  Use synonyms to explain, to describe something  Use non-verbal communication in a difficult thing or situation
  • 17. Communication Skills  Speak audibly, not too soft and not too loud  Conduct your commentary in a relaxed, entertaining manner (they came here to enjoy, remember)
  • 18. Guiding Techniques  Be prepared, study the destination  Plan your spiel or commentary, it should be structured  Have an update on the local and global news and environmental issues  Intercede when necessary in the interaction with the guest and the locals  Be aware on the basic human behavior and attitudes
  • 19. Guiding Techniques  Be ready for pertinent and impertinent questions  In cases of having more than one guide, find some time to sit down, discuss to synchronize information & learn from each other  Never tell your personal life at first meeting
  • 20. Guiding Techniques  Never sell anything at first meeting unless they ask  Be punctual at all times. Be there at least one hour before the tour starts  Learn map reading  Learn how to say NO to indecent proposals  Always make a head count before, during and after the tour, especially on stops
  • 21. Guiding Techniques  Be practical when making judgment, think if the benefit of the majority  Be a good decision maker  Learn basic first aid
  • 22. Pre – tour  Study your tour assignment  Be aware of the composition of the group  Review itinerary  Be reminded of cash advances, vouchers needed  Know your vehicle to be used, plate number and name of driver or coordinator.
  • 23. On Tour  Be punctual  Make sure you have complete name of guests, cash advances and tour vouchers  Check your transport amenities  Meet and greet the group  Discuss itinerary and check other concerns
  • 24. On Tour  Deliver commentaries  Announce inclusions of the tour and what to expect  End your day/tour by thanking the guests  Announce the next day’s itinerary/program and give instructions
  • 25. Post Tour  Gather all collected vouchers  Prepare tour guide’s report  Submit tour report to immediately after the tour  Accomplish financial report with receipts, vouchers and other assignments  Liquidate ( if necessary)
  • 26. Steps on how to make a commentary  Begin with a smile, greeting and introduction  Brief the guests about the tour for the day  Review the inclusions and exclusions of the tour  Give the distance and traveling time of the destination
  • 27. Steps on how to make a commentary  What to expect from the tour  Give necessary precautions  Do not miss to point important landmarks along the way  Announce comfort stops  Always do the head count
  • 28. Steps on how to make a commentary  Start with a greeting or introduction  Information should be delivered in a manner that would interest the guests  Sense of humor should be part of the delivery of information  Remember, commentaries help people understand and appreciate what they actually see
  • 29. Steps on how to make a commentary  Use synonyms, example in explaining something  When mentioning a name, repeat it or spell it  Maintain silence, if the need arises  Listen carefully to questions and other concerns  Never argue with the guests  End your tour always by thanking the guests