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KEEP
CALM
AND
JUST SAY
NO
Have you ever found yourself
facing so many different
opportunities and paths you
didn’t know which way to go?
Have you ever found yourself
burdened by demands of people
surrounding you but unable to say
no?
Have you ever been so
unbelievably busy that you
lost that ‘me’ time you used
to love?
“The difference between
successful people and
really successful people is
that really successful
people say no to almost
everything.”
- Warren Buffett, business
magnate, investor and
philanthropist
Start by knowing your priorities
By setting priorities for different aspect of
our lives, we are getting the ultimate metrics
for evaluating different alternatives we are
considering.
By saying “No” to
some opportunities,
we are making sure
that we won’t pass up
more important ones,
ones that are better
aligned with our long-
term goals, due to the
fact that we are
already juggling too
many things.
“You can talk all you want about
having a clear purpose and strategy
for your life, but ultimately this
means nothing if you are not
investing the resources you have in
a way that is consistent with your
strategy. In the end, a strategy is
nothing but good intentions unless
it's effectively implemented.” 
- Clayton Christensen, HBS professor
and disruptive innovator
Learn how to evaluate your
options
Think of yourself as of a business you are managing. You have your goals
and your resources, and you are ultimately working towards your survival,
growth and development. On your path, you will have to make some difficult
choices of where to invest those resources.
Use the same evaluation method companies are using when making
decisions where to invest their resources – cost-benefit analysis - by
estimating expected benefits and expected costs of each and every
opportunity.
Expected costs include time
and energy we have invested,
as well as opportunity cost -
cost of not being able to invest
in another alternative.
Expected benefits are advantages
we are making toward achieving
our goals.
In order to decide for an alternative,
expected benefits must be greater
than expected costs.
Ignore sunk costs!
It can be very hard to decide to give up on
something we have invested so much time and
effort into; something that was our brain child;
something that we have grown to love.
But, if it is not working out, no matter how much
we have invested of ourselves in it, the right this
is to say is: “No (more)”.
Be prepared and you have won
half a battle
Some of them can be solved by careful preparation of respectful and brief responses
we can use as a template for refusing an opportunity or request.
There are many difficulties when it comes to actually saying “No” to
someone.
Be appreciative
By thanking the person for thinking of us or
trusting our capabilities, we are letting them
know that we are refusing the request, not
them, and that we are open for future
collaboration.
Or even a coffee next week.
It is better to give a reason for refusal than to leave people wondering. It is
very important for that refusal to be straightforward and sincere.
By giving lightweight reasons we are actually weakening our “No” and
sometimes even disrespecting the other person.
Always provide a brief
explanation
Template Example
Dear _________,
Thank you for thinking of me and providing me with this opportunity! It sounds
really ____________ and I would love to know more about it.
Unfortunately, I am not able to become a part of your project due to
________________________________________________________.
If there is anything else I can help you with please let me know.
Yours sincerely,
______________
Resist temptation.
“The lesson I learned from this is that it’s
easier to hold to your principles 100% of
the time than it is to hold to them 98% of
the time. If you give in to ‘Just This Once’,
based on a marginal cost analysis, as
some of my former classmates have done,
you’ll regret where you end up. You’ve
got to define for yourself what you stand
for and draw the line in a safe place.” 
- Clayton Christensen, HBS professor and
disruptive innovator
I hope you liked
this post!
If you want to
learn more about
personal
branding and
controlling your
online identity,
apply for our
newsletter!
Sanja Gardašević
.ME Registry
www.domain.me
Photo Credits
http://www.brit.co/
http://www.forbes.com/
http://simonehappiness.wordpress.com/
http://hdr.undp.org
http://www.lovehaven.org/
http://leadinglds.com/
http://thenewdaily.com.au/
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http://www.thebull.com.au/
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http://q80designer.deviantart.com/
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http://kerrsports.com/
http://huntingenglish.com/
http://gentlemanculture.com/
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http://bestmovie.it/
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http://theguardian.com/

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Do You Know When and How to Say "NO"?

  • 2. Have you ever found yourself facing so many different opportunities and paths you didn’t know which way to go? Have you ever found yourself burdened by demands of people surrounding you but unable to say no? Have you ever been so unbelievably busy that you lost that ‘me’ time you used to love?
  • 3. “The difference between successful people and really successful people is that really successful people say no to almost everything.” - Warren Buffett, business magnate, investor and philanthropist
  • 4. Start by knowing your priorities
  • 5. By setting priorities for different aspect of our lives, we are getting the ultimate metrics for evaluating different alternatives we are considering.
  • 6. By saying “No” to some opportunities, we are making sure that we won’t pass up more important ones, ones that are better aligned with our long- term goals, due to the fact that we are already juggling too many things.
  • 7. “You can talk all you want about having a clear purpose and strategy for your life, but ultimately this means nothing if you are not investing the resources you have in a way that is consistent with your strategy. In the end, a strategy is nothing but good intentions unless it's effectively implemented.”  - Clayton Christensen, HBS professor and disruptive innovator
  • 8. Learn how to evaluate your options
  • 9. Think of yourself as of a business you are managing. You have your goals and your resources, and you are ultimately working towards your survival, growth and development. On your path, you will have to make some difficult choices of where to invest those resources.
  • 10. Use the same evaluation method companies are using when making decisions where to invest their resources – cost-benefit analysis - by estimating expected benefits and expected costs of each and every opportunity.
  • 11. Expected costs include time and energy we have invested, as well as opportunity cost - cost of not being able to invest in another alternative. Expected benefits are advantages we are making toward achieving our goals. In order to decide for an alternative, expected benefits must be greater than expected costs.
  • 12. Ignore sunk costs! It can be very hard to decide to give up on something we have invested so much time and effort into; something that was our brain child; something that we have grown to love. But, if it is not working out, no matter how much we have invested of ourselves in it, the right this is to say is: “No (more)”.
  • 13. Be prepared and you have won half a battle
  • 14. Some of them can be solved by careful preparation of respectful and brief responses we can use as a template for refusing an opportunity or request. There are many difficulties when it comes to actually saying “No” to someone.
  • 15. Be appreciative By thanking the person for thinking of us or trusting our capabilities, we are letting them know that we are refusing the request, not them, and that we are open for future collaboration. Or even a coffee next week.
  • 16. It is better to give a reason for refusal than to leave people wondering. It is very important for that refusal to be straightforward and sincere. By giving lightweight reasons we are actually weakening our “No” and sometimes even disrespecting the other person. Always provide a brief explanation
  • 17. Template Example Dear _________, Thank you for thinking of me and providing me with this opportunity! It sounds really ____________ and I would love to know more about it. Unfortunately, I am not able to become a part of your project due to ________________________________________________________. If there is anything else I can help you with please let me know. Yours sincerely, ______________
  • 18.
  • 20. “The lesson I learned from this is that it’s easier to hold to your principles 100% of the time than it is to hold to them 98% of the time. If you give in to ‘Just This Once’, based on a marginal cost analysis, as some of my former classmates have done, you’ll regret where you end up. You’ve got to define for yourself what you stand for and draw the line in a safe place.”  - Clayton Christensen, HBS professor and disruptive innovator
  • 21. I hope you liked this post! If you want to learn more about personal branding and controlling your online identity, apply for our newsletter! Sanja Gardašević .ME Registry www.domain.me