Once

1. Why Marketing
Got Complicated
Marketing was simple.
It's not any more.

2. Once upon a
time…

3. Online marketing was about putting content on your
website for the world to see.

4. Then,
these two guys decided to organize the
world's information.

5. You could call this a key moment in the
history of content marketing.
Now, to be
discovered, you
needed relevant and
compelling content on
your website.

6. You also needed to spend some money,
in the form of SEO consultants and Search
Engine Marketing (SEM).
A program called “AdWords” deducted dollars from your corporate
credit card. And the Google co-founders thanked you for it.
you

7. But that wasn’t all.
As you published more content, you built out a team of content
contributors. So you needed a Content Management System
(CMS) to help you coordinate that. You spent money with some
of these vendors:

8. Then,
this guy starred in a movie called
“The Social Network.”
Just kidding!
He believed that the world should
become more social, so he built an
online social network. Watch the
movie to get the full scoop.

9. Soon enough,
you figured out that your website could stand to be more
social, too. So you spent money with these vendors:

10. Now,
as if this wasn’t enough, these guys said, “We’ll help you
automate and measure everything!”

11. Today,
thousands of vendors provide marketing solutions you might
need to consider.
Image from
chiefmartec.com.
See the full graphic.

12. you
Not only are you spending
a lot of money, but
you’re managing a growing
number of vendor
relationships.
content
management
marketing
automation
SEO
SEM social media
monitoring
online community
solution

13. Today, a website with content management, marketing
automation, community management (and more) can easily cost
you:
Content management system: $50,000
Marketing automation: $100,000
Online community platform: $150,000
SEO Consultant: $65,000
Search Engine Marketing: $90,000
Total = $455,000Disclaimer: costs are approximate.
Like journalists, we can’t reveal
our sources.

14. Microsoft Adobe
HP
Oracle
IBM
Eloqua
Sitecore
HubSpot
Lithium
Jive
Marketo
Salesforce
These CEO’s are happy.
Telligent

15. And these Fortune 500 companies
don’t mind paying them.

16. Are YOU happy?
But your mid-sized company is not part of the Fortune 500.

17. Download our research report.
Learn what other marketers
at mid-sized companies
had to say.