A great CMS doesn't guarantee a killer website, but killer websites start with a great CMS. In this presentation, we detail key capabilities of a CMS and how they enable you to create killer websites: 1) Built-in page layouts that are mobile responsive 2) Scaling a content team via permissions and workflow 3) Real-time personalization 4) Mobile-friendly web experiences 5) Content analytics 6) SEO capabilities 7) Performance and scalability 8) Connecting to revenue

1. Dennis Shiao
Director of Content Marketing
DNN

2. A great CMS does not
guarantee a killer
website
Photo credit: Adriano Agulló on flickr
[link]

3. But a killer website starts
with a great CMS
Photo credit: Adriano Agulló on flickr [link]
Our clients
make killer
websites.

4. “Ask not what your CMS
can do for you,
ask what you can do with
your CMS.”

5. Minimal
Photo credit: University of the Fraser Valley on flickr [link]
Built-in content layouts
that are mobile-responsive

6. Your
Website
“A killer website
requires a killer team.”
Image adapted from Michael Cardus’ photo on flickr [link]

7. WORKFLOW
PERMISSIONS
Don’t worry,it’s rarely ever this complex.
Image adapted from siddhu2020’s photo on flickr [link]

8. Image adapted from Garry Knight’s photo on flickr
[link]
Website Personalization
CUSTOMER
SEGMENTATION
GEO-
TARGETING
CONTEXTUAL
OFFERS
RELATED
CONTENT
Read our related blog post, 5 Ways Evoq’s Content
Personalization Drives Visitor Engagement

9. Mobile-friendly Websites
“Having responsive design is an
absolute must.
To my knowledge, none of our
competitors have responsive
websites, so this puts us at a
distinct competitive advantage.”
-- Tom Meston, Marketing
Communications at Westinghouse
Read the Westinghouse case study on the DNN blog.

10. Mobile-friendly Websites
What You Can Expect from a CMS:
Auto-detection of client device types
Mobile previewer
Mobile-responsive page templates
Mobile-responsive admin interface

11. Analytics
REFERRERS
CONVERSIONS
BOUNCE
RATES
D
T
Image adapted from Daniel Mitchell’s photo on flickr [link]
Read our related blog post on using a Content
Management System’s built-in analytics

12. “If you build it,they may NOT come.”

13. SEO CAPABILITIES:
URL MANAGEMENT SITEMAP GENERATION
RE-DIRECT AUTOMATION CUSTOMIZABLE PAGE SETTINGS

14. Performance & Scalability
PAGE CACHING
MODULE CACHING
WEBFARMS
Image adapted from Daniel Mitchell’s photo on flickr [link]

15. Photo via GotCredit on flickr [link]