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@DaveMcClure
@500Startups http://500.co
eMerge Americas - Miami, June 2017
Bringing Silicon Valley to Latin America:
Startup Ecosystems & Investment Insights
Dave McClure

Founding Partner, 500 Startups
00’s & 10’s:
• VC: Founders Fund, Facebook fbFund, 500 Startups
• Angel: Mashery, Mint.com, SlideShare, Twilio, Wildfire, SendGrid
• Marketing: PayPal, Simply Hired, Mint.com, O’Reilly
80’s & 90’s:
• Entrepreneur: Aslan Computing (acq’d by Servinet/Panurgy)
• Developer: Windows / SQL DB consultant (Intel, MSFT)
• Engineer: Johns Hopkins‘88, BS Eng / Applied Math
• What is 500?
– $350M AUM / 4+ main funds / 10+ microfunds
– 150 people / 25 languages / 20 countries
– 1800+ Companies / 3000+ Founders / 200+ Mentors
– Investment, Accelerator, BizDev, Marketing, Events, Education
– Community + Content + Conferences
• 1800+ Co’s / 60+ Countries
– Twilio (NYSE: TWLO)
– Credit Karma (>$3B)
– Grab (>$5B)
– Wildfire (ace GOOG, $350M)
– MakerBot (acq SSYS, $400M)
– Viki (acq Rakuten, $200M)
– Behance (acq Adobe, $150M)
– Simple (acq BBVA, $117M)
– Sunrise (acq MSFT, $100M)
– SendGrid
– TalkDesk
– Intercom
– Udemy
– Ipsy
500 Startups

Global Seed Fund & Startup Platform
Silicon Valley -> LatAm
• Startups: Cheaper, Faster, Bigger, Better
• VCs: Lots of Funds, Lots of Bets
• Govt: How to create Silicon Valley? (write checks)
• LatAm: Undervalued Emerging Market
• Miami: LatAm + USA + Hot Sexy Startups
Dinosaurs vs. Cockroaches

LEAN Startup: Simpler, Faster, Cheaper, Smarter
1990-2000
”Big, Fat, Dinosaur Startup”
• Sun Servers
• Oracle DB
• Exodus Hosting
• 12-24mo dev cycle
• 6-18mo sales cycle
• <100M people online
• $5-10M Series A/B
• Sand Hill Road crawl
2017
”Lean, Little, Cockroach Startup”
• AWS, Google, PayPal, FB, TW
• Cloud + Open Source SW
• Lean Startup; 3-90d dev cycle
• SaaS / online sales
• >3B people online
• <$100K incub + <$1M seed
• $1-3M Seed / Series A
• Angel List global visibility
Startup Platforms:

Search, Social, Mobile,
Pics, Video, Voice, Msgs
Startup Risk Reduction
Concept
Early
Customer
Usage
Scalable
Customer
Acquisition
[about to be]
Profitable
Unit
Economics
Scalable
Profitable
Business
Functional
Prototype
PRODUCT
MARKET
REVENUE
Exit?
When 500
Likes to
Invest
Silicon Valley -> LatAm
• Startups: Cheaper, Faster, Bigger, Better
• VCs: Lots of Funds, Lots of Bets
• Govt: How to create Silicon Valley? (write checks)
• LatAm: Undervalued Emerging Market
• Miami: LatAm + USA + Hot Sexy Startups
Chances of spotting
unicorn = ~1%/
Data from ~600 companies from 500 Startups Funds I + II (2010 - 2013 cohorts)
$1-10M
Q: How Many Startups to Get 1 Unicorn?
Unicorns 50:1 | Centaurs 20:1
If portfolio size = 15/
/ If portfolio size = 30
/ If portfolio size = 100
The Lean Investor
Make lots of little bets:
• Start with many small “experiments”
• Filter out failures + small wins
• Double-down on stuff that looks like it’s working
• Incubation: $0-100K (“Build & Validate Product”)
• Seed: $100K-$1M (“Test & Grow Marketing Channels””)
• Venture: $1M-$10M (“Maximize Growth & Revenue”)
500 Strategy: Lots of Little Bets*
1) make lots of little
bets on early-stage
startups when they’re
just getting started
3) wait 5-10 years for returns:
-10-20% small exits @1-5X ($5-25M+)
-5-10% larger exits @5-20X ($25-250M+)
-1-2% unicorns @20-50X+ ($250M-1B+)
*See Peter Sims book: “Little Bets”
2) over the next five years,
double-down on top 20-30%
~500 co’s @ $100K 1st checks
100+ co’s @ $200-500K
2nd/3rd checks
(hope for a few big exits @
$100M-$1B+)
(assume high failure rate ~50-80%)
Investment Stage #1: 

Product Validation + Customer Usage
• Structure
– 1-3 founders
– $0-$100K investment
– Incubator environment: multiple peers, mentors/advisors
• Test Functional Prototype / “Minimum Viable Product” (MVP):
– Prototype->Alpha, ~3-6 months
– Develop Minimal Critical Feature Set => Get to “It Works! Someone Uses It.”
– Improve Design & Usability, Setup Conversion Metrics
– Test Small-Scale Customer Adoption (10-1000 users)
• Demonstrate Concept, Reduce Product Risk, Test Functional Use
• Develop Metrics & Filter for Possible Future Investment
Investment Stage #2: 

Market Validation + Revenue Testing
• Structure
– 2-10 person team
– $100K-$1M investment
– Syndicate of Angel Investors / Small VC Funds
• Improve Product, Expand Customers, Test Revenue:
– Alpha->Beta, ~6-12 months
– Scale Customer Adoption => “Many People Use It, & They Pay.”
– Test Marketing Campaigns, Customer Acquisition Channels + Cost
– Test Revenue Generation, Find Profitable Customer Segments
• Prove Solution/Benefit, Assess Market Size
• Test Channel Cost, Revenue Opportunity
• Determine Org Structure, Key Hires
Investment Stage #3: 

Revenue Validation + Growth
• Structure
– 5-25 person team
– $1M-$10M investment
– Seed & Venture Investors
• Make Money (or Go Big), Get to Sustainability:
– Beta->Production, 12-24 months
– Revenue / Growth => “We Can Make (a lot of) Money!”
– Mktg Plan => Predictable Channels / Campaigns + Budget
– Scalability & Infrastructure, Customer Service & Operations
– Connect with Distribution Partners, Expand Growth
• Prove/Expand Market, Operationalize Business
• Future Milestones: Profitable/Sustainable, Exit Options
Building the LatAm
Ecosystem
• Startups: Cheaper, Faster, Bigger, Better
• VCs: Lots of Funds, Lots of Bets
• Govt: How to create Silicon Valley? (write checks)
• LatAm: Undervalued Emerging Market
• Miami: LatAm + USA + Hot Sexy Startups
Critical Ecosystem Factors
• Optimism & Belief (“Silicon Valley”)
• Mentorship + Education (Knowledge)
• Universities + Companies (People)
• Capital, Legal, Finance (Infrastructure)
• Engineering + Design / UX (Product)
• Platforms + Distribution (Customers)
• Online Payments (Monetization)
• IPO / M&A Market (Exits)
Building Startup Ecosystems
Q: How many VC funds needed
to build a startup ecosystem?
• USA: ~800 VC funds; 2.5 per 1M ppl
• China: ~700 VC funds; 0.5 per 1M ppl
• UK/EU: ~100 VC funds; 0.25 per 1M ppl
—-
• LatAm: <25 VC funds; <0.1 per 1M ppl
-> More VC Funds Needed in LatAm & Miami
Silicon Valley -> LatAm
• Startups: Cheaper, Faster, Bigger, Better
• VCs: Lots of Funds, Lots of Bets
• Govt: How to create Silicon Valley? (write checks)
• LatAm: Undervalued Emerging Market
• Miami: LatAm + USA + Hot Sexy Startups
LatAm Capital Growing in Brazil & Mexico
Active Latam VC investors
500 LatAm portfolio:
160+ Investments
Silicon Valley -> Miami
• Startups: Cheaper, Faster, Bigger, Better
• VCs: Lots of Funds, Lots of Bets
• Govt: How to create Silicon Valley? (write checks)
• LatAm: Undervalued Emerging Market
• Miami: LatAm + USA + Hot Sexy Startups
Miami
The Miami
Opportunity:
Global Hub for
LatAm Startups
South Florida Ecosystem
Startup Wins
in South Florida
“Mixed Reality” (AR + VR)
Raised $1.4B
Online retailer of pet food and products
Sold $3.35B to PetSmart (Apr 2017)
SaaS (EMR) for specialty healthcare providers
Raised $318M
Cloud-based health info tech (sw + svcs)
Raised $103M
Edtech – teaching English to Latam and Hispanics
Raised $120M
Miami is Growth Center for LatAm
Tech, Innovation and Entrepreneurship
Active stakeholders
• Entrepreneurs
• Accelerators and
capacity developers
• Networks / community
building organizations
• Investors
• Foundations
• City projects and companies
attracting investors from
around the globe
• Great quality of life attracting
young, multi-cultural talent
• City is cultural, logistic, and
economic capital for Latin
America
• Great opportunity to access
similar markets and achieve
scale
Thriving ecosystem… … in a BOOMING city
$50M fund drives 2,400 jobs in 5
years
Stage #co Invested Subtotal raised subtotal jobs/
co
subtotal
accel 100 $100k $10M $250k $25M 2.5 250
seed 40 $250k $10M $1M $40M 10 400
A 10 $1M $10M $5M $50M 25 250
B 5 $2M $10M $10M $50M 100 500
C 2 $5M $10M $25M $50M 500 1000
$50M
FUND
$215M
LEVERAGE
2,400
JOBS
2,400 jobs drive ~$50M/ year in
rent collective real estate rental
Stage #co FUND
SIZE
JOBS TOTAL commercial
(Sq ft x avg
35 $)
residential (Sq ft x
25$)
accel 100 $10M 250 $1.75M $3.125M
seed 40 $10M 400 $2.8M $5M
A 10 $10M 250 $1.75M $3.125M
B 5 $10M 500 $3.5M $6.25M
C 2 $10M 1000 $7M $12.5M
$50M 2400 $16.8M $30M
What’s Most Important?
• You DON’T need to be in Silicon Valley, but…
• Silicon Valley Needs to be in YOU.

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Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment

  • 1. @DaveMcClure @500Startups http://500.co eMerge Americas - Miami, June 2017 Bringing Silicon Valley to Latin America: Startup Ecosystems & Investment Insights
  • 2. Dave McClure
 Founding Partner, 500 Startups 00’s & 10’s: • VC: Founders Fund, Facebook fbFund, 500 Startups • Angel: Mashery, Mint.com, SlideShare, Twilio, Wildfire, SendGrid • Marketing: PayPal, Simply Hired, Mint.com, O’Reilly 80’s & 90’s: • Entrepreneur: Aslan Computing (acq’d by Servinet/Panurgy) • Developer: Windows / SQL DB consultant (Intel, MSFT) • Engineer: Johns Hopkins‘88, BS Eng / Applied Math
  • 3. • What is 500? – $350M AUM / 4+ main funds / 10+ microfunds – 150 people / 25 languages / 20 countries – 1800+ Companies / 3000+ Founders / 200+ Mentors – Investment, Accelerator, BizDev, Marketing, Events, Education – Community + Content + Conferences • 1800+ Co’s / 60+ Countries – Twilio (NYSE: TWLO) – Credit Karma (>$3B) – Grab (>$5B) – Wildfire (ace GOOG, $350M) – MakerBot (acq SSYS, $400M) – Viki (acq Rakuten, $200M) – Behance (acq Adobe, $150M) – Simple (acq BBVA, $117M) – Sunrise (acq MSFT, $100M) – SendGrid – TalkDesk – Intercom – Udemy – Ipsy 500 Startups
 Global Seed Fund & Startup Platform
  • 4. Silicon Valley -> LatAm • Startups: Cheaper, Faster, Bigger, Better • VCs: Lots of Funds, Lots of Bets • Govt: How to create Silicon Valley? (write checks) • LatAm: Undervalued Emerging Market • Miami: LatAm + USA + Hot Sexy Startups
  • 5. Dinosaurs vs. Cockroaches
 LEAN Startup: Simpler, Faster, Cheaper, Smarter 1990-2000 ”Big, Fat, Dinosaur Startup” • Sun Servers • Oracle DB • Exodus Hosting • 12-24mo dev cycle • 6-18mo sales cycle • <100M people online • $5-10M Series A/B • Sand Hill Road crawl 2017 ”Lean, Little, Cockroach Startup” • AWS, Google, PayPal, FB, TW • Cloud + Open Source SW • Lean Startup; 3-90d dev cycle • SaaS / online sales • >3B people online • <$100K incub + <$1M seed • $1-3M Seed / Series A • Angel List global visibility
  • 6. Startup Platforms:
 Search, Social, Mobile, Pics, Video, Voice, Msgs
  • 7. Startup Risk Reduction Concept Early Customer Usage Scalable Customer Acquisition [about to be] Profitable Unit Economics Scalable Profitable Business Functional Prototype PRODUCT MARKET REVENUE Exit? When 500 Likes to Invest
  • 8. Silicon Valley -> LatAm • Startups: Cheaper, Faster, Bigger, Better • VCs: Lots of Funds, Lots of Bets • Govt: How to create Silicon Valley? (write checks) • LatAm: Undervalued Emerging Market • Miami: LatAm + USA + Hot Sexy Startups
  • 10. Data from ~600 companies from 500 Startups Funds I + II (2010 - 2013 cohorts) $1-10M Q: How Many Startups to Get 1 Unicorn? Unicorns 50:1 | Centaurs 20:1
  • 12. / If portfolio size = 30
  • 13. / If portfolio size = 100
  • 14. The Lean Investor Make lots of little bets: • Start with many small “experiments” • Filter out failures + small wins • Double-down on stuff that looks like it’s working • Incubation: $0-100K (“Build & Validate Product”) • Seed: $100K-$1M (“Test & Grow Marketing Channels””) • Venture: $1M-$10M (“Maximize Growth & Revenue”)
  • 15. 500 Strategy: Lots of Little Bets* 1) make lots of little bets on early-stage startups when they’re just getting started 3) wait 5-10 years for returns: -10-20% small exits @1-5X ($5-25M+) -5-10% larger exits @5-20X ($25-250M+) -1-2% unicorns @20-50X+ ($250M-1B+) *See Peter Sims book: “Little Bets” 2) over the next five years, double-down on top 20-30% ~500 co’s @ $100K 1st checks 100+ co’s @ $200-500K 2nd/3rd checks (hope for a few big exits @ $100M-$1B+) (assume high failure rate ~50-80%)
  • 16. Investment Stage #1: 
 Product Validation + Customer Usage • Structure – 1-3 founders – $0-$100K investment – Incubator environment: multiple peers, mentors/advisors • Test Functional Prototype / “Minimum Viable Product” (MVP): – Prototype->Alpha, ~3-6 months – Develop Minimal Critical Feature Set => Get to “It Works! Someone Uses It.” – Improve Design & Usability, Setup Conversion Metrics – Test Small-Scale Customer Adoption (10-1000 users) • Demonstrate Concept, Reduce Product Risk, Test Functional Use • Develop Metrics & Filter for Possible Future Investment
  • 17. Investment Stage #2: 
 Market Validation + Revenue Testing • Structure – 2-10 person team – $100K-$1M investment – Syndicate of Angel Investors / Small VC Funds • Improve Product, Expand Customers, Test Revenue: – Alpha->Beta, ~6-12 months – Scale Customer Adoption => “Many People Use It, & They Pay.” – Test Marketing Campaigns, Customer Acquisition Channels + Cost – Test Revenue Generation, Find Profitable Customer Segments • Prove Solution/Benefit, Assess Market Size • Test Channel Cost, Revenue Opportunity • Determine Org Structure, Key Hires
  • 18. Investment Stage #3: 
 Revenue Validation + Growth • Structure – 5-25 person team – $1M-$10M investment – Seed & Venture Investors • Make Money (or Go Big), Get to Sustainability: – Beta->Production, 12-24 months – Revenue / Growth => “We Can Make (a lot of) Money!” – Mktg Plan => Predictable Channels / Campaigns + Budget – Scalability & Infrastructure, Customer Service & Operations – Connect with Distribution Partners, Expand Growth • Prove/Expand Market, Operationalize Business • Future Milestones: Profitable/Sustainable, Exit Options
  • 19. Building the LatAm Ecosystem • Startups: Cheaper, Faster, Bigger, Better • VCs: Lots of Funds, Lots of Bets • Govt: How to create Silicon Valley? (write checks) • LatAm: Undervalued Emerging Market • Miami: LatAm + USA + Hot Sexy Startups
  • 20. Critical Ecosystem Factors • Optimism & Belief (“Silicon Valley”) • Mentorship + Education (Knowledge) • Universities + Companies (People) • Capital, Legal, Finance (Infrastructure) • Engineering + Design / UX (Product) • Platforms + Distribution (Customers) • Online Payments (Monetization) • IPO / M&A Market (Exits)
  • 22. Q: How many VC funds needed to build a startup ecosystem? • USA: ~800 VC funds; 2.5 per 1M ppl • China: ~700 VC funds; 0.5 per 1M ppl • UK/EU: ~100 VC funds; 0.25 per 1M ppl —- • LatAm: <25 VC funds; <0.1 per 1M ppl -> More VC Funds Needed in LatAm & Miami
  • 23. Silicon Valley -> LatAm • Startups: Cheaper, Faster, Bigger, Better • VCs: Lots of Funds, Lots of Bets • Govt: How to create Silicon Valley? (write checks) • LatAm: Undervalued Emerging Market • Miami: LatAm + USA + Hot Sexy Startups
  • 24. LatAm Capital Growing in Brazil & Mexico
  • 25. Active Latam VC investors
  • 27. Silicon Valley -> Miami • Startups: Cheaper, Faster, Bigger, Better • VCs: Lots of Funds, Lots of Bets • Govt: How to create Silicon Valley? (write checks) • LatAm: Undervalued Emerging Market • Miami: LatAm + USA + Hot Sexy Startups
  • 30. Startup Wins in South Florida “Mixed Reality” (AR + VR) Raised $1.4B Online retailer of pet food and products Sold $3.35B to PetSmart (Apr 2017) SaaS (EMR) for specialty healthcare providers Raised $318M Cloud-based health info tech (sw + svcs) Raised $103M Edtech – teaching English to Latam and Hispanics Raised $120M
  • 31. Miami is Growth Center for LatAm Tech, Innovation and Entrepreneurship Active stakeholders • Entrepreneurs • Accelerators and capacity developers • Networks / community building organizations • Investors • Foundations • City projects and companies attracting investors from around the globe • Great quality of life attracting young, multi-cultural talent • City is cultural, logistic, and economic capital for Latin America • Great opportunity to access similar markets and achieve scale Thriving ecosystem… … in a BOOMING city
  • 32. $50M fund drives 2,400 jobs in 5 years Stage #co Invested Subtotal raised subtotal jobs/ co subtotal accel 100 $100k $10M $250k $25M 2.5 250 seed 40 $250k $10M $1M $40M 10 400 A 10 $1M $10M $5M $50M 25 250 B 5 $2M $10M $10M $50M 100 500 C 2 $5M $10M $25M $50M 500 1000 $50M FUND $215M LEVERAGE 2,400 JOBS
  • 33. 2,400 jobs drive ~$50M/ year in rent collective real estate rental Stage #co FUND SIZE JOBS TOTAL commercial (Sq ft x avg 35 $) residential (Sq ft x 25$) accel 100 $10M 250 $1.75M $3.125M seed 40 $10M 400 $2.8M $5M A 10 $10M 250 $1.75M $3.125M B 5 $10M 500 $3.5M $6.25M C 2 $10M 1000 $7M $12.5M $50M 2400 $16.8M $30M
  • 34. What’s Most Important? • You DON’T need to be in Silicon Valley, but… • Silicon Valley Needs to be in YOU.