Rakuten utilizes Salesforce.com across many of its global business units for sales and customer service. Rakuten’s businesses span various industries, ranging from eCommerce to eBooks, travel booking to financial services, each with unique business processes. Using Domo, Rakuten has been able to extract more value out of their Salesforce.com data. · Integration of data across instances · Daily snapshotting for trend analysis · Quick aggregation and correlation across objects In this session, you will learn how Rakuten leverages Domo to deliver robust visualization and data socialization directly to their business users in a self-service package.

1. Salesforce & DOMO at Rakuten
Abhijeet Pawar (AbhyA)
Team Manager,
Global Salesforce
Financial Services Section, FINAD
Corporate IT Department, DU.
David Ramos (Dave)
Team Manager,
Business Processes and Decisions Platform,
Corporate IT Department, DU.

2. • Forbes:
News From

3. • In Japan
#1 Innovative Company

4. • In Japan
#1 Innovative Company

5. • In Japan
#1 Innovative Company
 Business model (B2B2C):

6. • In Japan
#1 Innovative Company
 Business model

7. • In Japan
#1 Innovative Company
 Business model
 Synergy:
 Services

8. • In The World
#1 Innovative Company

9. • In The World
#1 Innovative Company

10. partner
• In The World
#1 Innovative Company
Gartner’s magic quadrant, May 2013
Challengers
VisionariesNiche Players
Leaders
Salesforce

11. • In Rakuten Japan
 Ichiba
 Insurance and Life
 Edy and Card
 Bank, etc.
 Total Local Instances =
How is R using SF?

12. • In Rakuten Japan
 Ichiba
 Insurance and Life
 Edy and Card
 Bank, etc.
 Total Local Instances =
Who in R is using SF?
30+

13. • In Rakuten Japan
 Ichiba
 Insurance and Life
 Edy and Card
 Bank, etc.
 Total Local Instances =
 PriceMinister
 Rakuten DE and ES
 Linkshare, etc.
 Total Global Instances =
Who in R is using SF?
• Overseas:
30+

14. • In Rakuten Japan
 Ichiba
 Insurance and Life
 Edy and Card
 Bank, etc.
 Total Local Instances =
 PriceMinister
 Rakuten DE and ES
 Linkshare, etc.
 Total Global Instances =
Who in R is using SF?
30+
15+
• Overseas:

15. • In Rakuten Japan
 Ichiba
 Insurance and Life
 Edy and Card
 Bank, etc.
 Total Local Instances =
 PriceMinister
 Rakuten DE and ES
 Linkshare, etc.
 Total Global Instances =
Who in R is using SF?
50+
• Overseas:
30+
15+

16. Center
of
Excellence
Business Processes & Decision Platforms

17. 17
Synergy
Development
Information share
Code libraries
Efficient utilization
Salesforce
• CoE Advantages Rakuten:
 Teams & Processes
 Development
 Deployment
• By enabling global:

18.  Similar BUs
 Close GEO
 Common Features
 Connect
 Develop
 Deploy
Enable all Group BU’s to be able to :
• Globally:
• Approach:
Look to
Consolidate
Knowledge
Sharing
 Faster Biz OP
 Faster
Campaigns
 Generate
Synergy
 SF Summit
 Workshops
 Advisory Board

19. 19
Visualize & Socialize Data
Self Service
Rapid Deployment
Cloud Platforms
Biz Optimization
Domo
• CoE Advantages Rakuten:
 Teams & Processes
 Development
 Deployment
• By enabling global:

20. 20
Rakuten Data Strategy
Analytics Exploration Self Service
Deep Analytics
Data Mining
Predictive
Visualization
KPI Mgmt
Federation
Socialization
Analysis
Patterns
Matching the Right Tool for the Specific Need
Complete BI tool
(MicroStrategy)
Desktop Analytics
(tableau)
SAP
Teradata
MySQL
mongoDB
excel
Google
AnalyticsSite
Analytics
oracle

21. 21
Putting Together

22. 22
 Above 90% utilization
 Rakuten Super Points
 E-mail marketing
 Call Centre
 Heart of the platform
 Efficient Operations
 Data Driven Decisions
Experience
• Insurance Salesforce:
1
Day
Campaign
Deployment
Bank
Ichiba
Travel
Telecom
R
Super
Points
Insurance
Agency
MySQL
JAVA
mongoDB

23. 23
• R + SF + DOMO:
Putting it Together
 Efficient Operations
 Fast and Correct Decisions
 Anytime Anywhere

24. 24
David.Ramos
Abhijeet.Pawar
KEEP
CALM
AND
BE
EFFICIENT
Contact
• Salesforce:
@mail.rakuten.com
KEEP
CALM
AND
MAKE
DECISIONS
Abhya Dave
@tweetAbhyA @anotherdatageek