1. web marketing

2. web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

3. web marketing
I. yesterday and today
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

4. web marketing
I. yesterday and today
II. usability vs. creativity
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

5. web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

6. web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
IV. build it up
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

7. web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
IV. build it up
V. see you in the future
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

8. web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
IV. build it up
V. see you in the future
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

9. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

10. web marketing
I. yesterday and today
ARPANET
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

11. web marketing
I. yesterday and today
ARPANET
The initial problem was to connect the
main large computers most of which ran
different operating systems. The decision
was made to define an Interface Message
Processor (IMP) that would sit in front of
each large computer
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

12. web marketing
I. yesterday and today
ARPANET
The initial problem was to connect the
main large computers most of which ran
different operating systems. The decision
was made to define an Interface Message
Processor (IMP) that would sit in front of
each large computer
arpanet, 1971, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

13. web marketing
I. yesterday and today
ARPANET
The initial problem was to connect the
main large computers most of which ran
different operating systems. The decision
was made to define an Interface Message
Processor (IMP) that would sit in front of
each large computer
arpanet, 1971, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

14. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

15. web marketing
I. yesterday and today
BBS
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

16. web marketing
I. yesterday and today
BBS
A Bulletin Board System, or BBS, is a
computer system running soft ware that
allows users to connect and login to the
system using a terminal program.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

17. web marketing
I. yesterday and today
BBS
A Bulletin Board System, or BBS, is a
computer system running soft ware that
allows users to connect and login to the
system using a terminal program.
starting 1972, Berkeley California
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

18. web marketing
I. yesterday and today
BBS
A Bulletin Board System, or BBS, is a
computer system running soft ware that
allows users to connect and login to the
system using a terminal program.
starting 1972, Berkeley California
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

19. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

20. web marketing
I. yesterday and today
BBS - graphics
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

21. web marketing
I. yesterday and today
BBS - graphics
During the late 1980s and early 1990s,
most BBSes used ANSI to make elaborate
welcome screens, and colorized menus,
and thus, ANSI support was a sought-
after feature in client programs. The
development of ANSI art became so
popular that it spawned an entire BBS
quot;artscenequot; subculture devoted to it.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

22. web marketing
I. yesterday and today
BBS - graphics
During the late 1980s and early 1990s,
most BBSes used ANSI to make elaborate
welcome screens, and colorized menus,
and thus, ANSI support was a sought-
after feature in client programs. The
development of ANSI art became so
popular that it spawned an entire BBS
quot;artscenequot; subculture devoted to it.
around ‘80s, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

23. web marketing
I. yesterday and today
BBS - graphics
During the late 1980s and early 1990s,
most BBSes used ANSI to make elaborate
welcome screens, and colorized menus,
and thus, ANSI support was a sought-
after feature in client programs. The
development of ANSI art became so
popular that it spawned an entire BBS
quot;artscenequot; subculture devoted to it.
around ‘80s, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

24. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

25. web marketing
I. yesterday and today
BBS - community
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

26. web marketing
I. yesterday and today
BBS - community
.....as BBSes became more widespread,
there evolved a desire to connect systems
together to share messages and files with
distant systems and users. The largest
such net work was FidoNet.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

27. web marketing
I. yesterday and today
BBS - community
.....as BBSes became more widespread,
there evolved a desire to connect systems
together to share messages and files with
distant systems and users. The largest
such net work was FidoNet.
fidonet ‘80s, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

28. web marketing
I. yesterday and today
BBS - community
.....as BBSes became more widespread,
there evolved a desire to connect systems
together to share messages and files with
distant systems and users. The largest
such net work was FidoNet.
fidonet ‘80s, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

29. web marketing
I. yesterday and today
BBS - community
.....as BBSes became more widespread,
there evolved a desire to connect systems
together to share messages and files with
distant systems and users. The largest
such net work was FidoNet.
fidonet ‘80s, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

30. web marketing
I. yesterday and today Bay area employees 70/93
CYBERECONOMY
Time 1978
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

31. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

32. web marketing
I. yesterday and today
web explosion
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

33. web marketing
I. yesterday and today
web explosion
internet
and web
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

34. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

35. web marketing
I. yesterday and today
INTERNET
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

36. web marketing
I. yesterday and today
INTERNET
FEDERAL NETWORKING COUNCIL
RESOLUTION: quot;Internetquot; refers to the
global information system that --
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

37. web marketing
I. yesterday and today
INTERNET
FEDERAL NETWORKING COUNCIL
RESOLUTION: quot;Internetquot; refers to the
global information system that --
(i) is logically linked together by a globally
unique address space based on the
Internet Protocol (IP)...;
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

38. web marketing
I. yesterday and today
INTERNET
FEDERAL NETWORKING COUNCIL
RESOLUTION: quot;Internetquot; refers to the
global information system that --
(i) is logically linked together by a globally
unique address space based on the
Internet Protocol (IP)...;
(ii) is able to support communications
using the Transmission Control Protocol/
Internet Protocol (TCP/IP)
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

39. web marketing
I. yesterday and today
INTERNET
FEDERAL NETWORKING COUNCIL
RESOLUTION: quot;Internetquot; refers to the
global information system that --
(i) is logically linked together by a globally
unique address space based on the
Internet Protocol (IP)...;
(ii) is able to support communications
using the Transmission Control Protocol/
Internet Protocol (TCP/IP)
(iii) provides, uses or makes accessible,
either publicly or privately, high level
ser vices layered on the communications
and related infrastructure described
herein.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

40. web marketing
I. yesterday and today
INTERNET
FEDERAL NETWORKING COUNCIL
RESOLUTION: quot;Internetquot; refers to the
global information system that --
(i) is logically linked together by a globally
unique address space based on the
Internet Protocol (IP)...;
(ii) is able to support communications
using the Transmission Control Protocol/
Internet Protocol (TCP/IP)
(iii) provides, uses or makes accessible,
either publicly or privately, high level amazon.com, 1995
ser vices layered on the communications
and related infrastructure described
herein.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

41. web marketing
I. yesterday and today
INTERNET
FEDERAL NETWORKING COUNCIL
RESOLUTION: quot;Internetquot; refers to the
global information system that --
(i) is logically linked together by a globally
unique address space based on the
Internet Protocol (IP)...;
(ii) is able to support communications
using the Transmission Control Protocol/
Internet Protocol (TCP/IP)
(iii) provides, uses or makes accessible,
either publicly or privately, high level amazon.com, 1995
ser vices layered on the communications
and related infrastructure described
herein.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

42. web marketing
I. yesterday and today
INTERNET
FEDERAL NETWORKING COUNCIL
RESOLUTION: quot;Internetquot; refers to the
global information system that --
(i) is logically linked together by a globally
unique address space based on the
Internet Protocol (IP)...;
(ii) is able to support communications
using the Transmission Control Protocol/
Internet Protocol (TCP/IP)
(iii) provides, uses or makes accessible,
either publicly or privately, high level amazon.com, 1995
ser vices layered on the communications
and related infrastructure described
herein.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

43. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

44. web marketing
I. yesterday and today
yahoo.com, 1995
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

45. web marketing
I. yesterday and today
altavista.com, 1995 yahoo.com, 1995
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

46. web marketing
I. yesterday and today
portal
altavista.com, 1995 yahoo.com, 1995
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

47. web marketing
I. yesterday and today
portal search engine
altavista.com, 1995 yahoo.com, 1995
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

48. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

49. web marketing
I. yesterday and today
copyleft
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

50. web marketing
I. yesterday and today
copyleft
internet explorer, 1995
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

51. web marketing
I. yesterday and today
copyleft
netscape, 1995 internet explorer, 1995
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

52. web marketing
I. yesterday and today
copyleft copyright
netscape, 1995 internet explorer, 1995
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

53. web marketing
I. yesterday and today
copyleft copyright
netscape, 1995 internet explorer, 1995
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

54. web marketing
I. yesterday and today
copyleft copyright
netscape, 1995 internet explorer, 1995
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

55. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

56. web marketing
I. yesterday and today
word wide web - www
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

57. web marketing
I. yesterday and today
word wide web - www
computer net work consisting of a
collection of internet sites that offer
text and graphics and sound and
animation resources through the
hypertext
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

58. web marketing
I. yesterday and today
word wide web - www
computer net work consisting of a
collection of internet sites that offer
text and graphics and sound and
animation resources through the
hypertext
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

59. web marketing
I. yesterday and today
word wide web - www
computer net work consisting of a
collection of internet sites that offer
text and graphics and sound and
animation resources through the
hypertext
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

60. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

61. web marketing
I. yesterday and today
hypertext
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

62. web marketing
I. yesterday and today
hypertext
machine-readable text that is not
sequential but is organized so that
related items of information are
connected
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

63. web marketing
I. yesterday and today
hypertext
machine-readable text that is not
sequential but is organized so that
related items of information are
connected
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

64. web marketing
I. yesterday and today
1996: what about web graphics ?
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

65. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

66. web marketing
I. yesterday and today
web graphics: html to flash
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

67. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

68. web marketing
I. yesterday and today
web advertising: the publisher view
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

69. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

70. web marketing
I. yesterday and today
web explosion
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

71. web marketing
I. yesterday and today
web explosion
new
economy
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

72. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

73. web marketing
I. yesterday and today
new economy - the dot-com’s era
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

74. web marketing
I. yesterday and today
new economy - the dot-com’s era
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

75. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

76. web marketing
I. yesterday and today
new economy - the dot-com’s era
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

77. web marketing
I. yesterday and today
new economy - the dot-com’s era
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

78. web marketing
I. yesterday and today
new economy - the dot-com’s era
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

79. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

80. web marketing
I. yesterday and today
new economy - the dot-com’s era
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

81. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

82. web marketing
I. yesterday and today
web explosion
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

83. web marketing
I. yesterday and today
web explosion
open
source
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

84. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

85. web marketing
I. yesterday and today
open source
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

86. web marketing
I. yesterday and today
open source
describes a broad general type of
soft ware license that makes source code
available to the general public with
relaxed or non-existent copyright
restrictions.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

87. web marketing
I. yesterday and today
open source
describes a broad general type of
soft ware license that makes source code
available to the general public with
relaxed or non-existent copyright
restrictions.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

88. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

89. web marketing
I. yesterday and today
Free contents and ser vices
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

90. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

91. web marketing
I. yesterday and today
web explosion
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

92. web marketing
I. yesterday and today
web explosion
web 2.0
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

93. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

94. web marketing
I. yesterday and today
web 2.0
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

95. web marketing
I. yesterday and today
web 2.0
refers to a perceived second generation of
web development and design, that aims to
facilitate communication, secure
information sharing, interoperability,
and collaboration
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

96. web marketing
I. yesterday and today
web 2.0
refers to a perceived second generation of
web development and design, that aims to
facilitate communication, secure
information sharing, interoperability,
and collaboration
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

97. web marketing
I. yesterday and today
video
pictures
blog
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

98. web marketing
I. yesterday and today
video
user generated contents
pictures
blog
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

99. web marketing
I. yesterday and today
video
user generated contents
Its use for a wide range of applications
pictures
including problem processing, news, gossip
and research reflects the expansion of
media production through new blog
technologies that are accessible and
affordable to the general public.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

100. web marketing
I. yesterday and today
friends
interests
jobs & opportunities
blogging
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

101. web marketing
I. yesterday and today
friends
social net working
interests
jobs & opportunities
blogging
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

102. web marketing
I. yesterday and today
friends
social net working
... a social structure made of nodes (which
are generally individuals or interests
organizations) that are tied by one or
more specific types of interdependency,
such as values, visions, ideas, financial
exchange, friendship, sexual relationships, jobs & opportunities
kinship, dislike, conflict or trade..
blogging
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

103. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

104. web marketing
I. yesterday and today
UCG Revolution
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

105. web marketing
I. yesterday and today
UCG Revolution
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

106. web marketing
I. yesterday and today
UCG Revolution
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

107. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

108. web marketing
I. yesterday and today
UCG Revolution
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

109. web marketing
I. yesterday and today
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

110. web marketing
I. yesterday and today
my world !
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

111. web marketing
I. yesterday and today
1983 to 2006
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

112. web marketing
I. yesterday and today
1983 to 2006
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009