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How to Use Digital and Social Media to
Improve your Brand Story Telling
Case study of Social Enterprise – Socent
@DinisGuarda - Founder and CEO
Businesses have Digitized, but not Transformed
2
@DinisGuarda
@DinisGuarda
Source: http://www.internetlivestats.com/total-number-of-websites/
So How to position your digital presence website
in a landscape of close to 1 Billion websites?
Source: http://www.internetlivestats.com/total-number-of-websites/
@DinisGuarda
How to position your digital presence website
in a landscape of close to 1 Billion websites?
@DinisGuarda
By "Website" we mean unique
hostname (a name which can be
resolved, using a name server,
into an IP Address).
It must be noted that around
75% of websites today are not
active, but parked domains or
similar.
Source: http://www.internetlivestats.com/total-number-of-websites/
How to position your digital presence website
in a landscape of close to 1 Billion websites?
6
Every Individual
=
Brand - Media - Startup - Data - Innovation Company!
@DinisGuarda
@DinisGuarda
Every Organisation Social Enterprise
=
Brand + Media + Financial + big data + Innovation Company!
8
Any business is a Digital Business Model
that touches various areas - social enterprises are in the middle
Bridge Hub uniting 3 different complimentary segments
@DinisGuarda
new trends in the sharing economy
@DinisGuarda
10
Social enterprise – social finance: Market Size Opportunity
Social Enterprise – Social Finance: A US$22 Trillion Market
“social finance refers to any investment activity that generates financial
returns and includes social or environmental impact. BNY Mellon”
BNY Mellon defines social finance more broadly than what is traditionally considered SRI. (…) refers to any investment
activity that generates financial returns and includes social or environmental impact. Research June 2015
https://www.bnymellon.com/us/en/our-thinking/social-finance-at-scale-creating-value-for-investors.jsp
@DinisGuarda
Social Impact – Social Enterprise
Story telling
Preaching of the gospel or the practice of giving information about a
particular doctrine or set of beliefs to others with the intention of
converting others. With data, measurement and engagement.
Using digital tools and channels!
@DinisGuarda
@DinisGuarda
Cycle of evangelisation
Me to we  you to me
Creative (digital) evangelisation?
@DinisGuarda
@DinisGuarda
What makes a successful mindset of a leader?
Tech
Big data
Social media
IoT
@DinisGuarda
What narratives – story telling - are we constructing?
What makes a (creative) professional?
@DinisGuarda
17
Creative Strategy
Evangelisation
Get close to networks
and engage them:
online and offline
Define clear goals,
actions and get
network on board
Get data about each user
segment and understand
their needs
Increase awareness of
message, brand & value
proposition
Leverage Social Media
channels to activate
relations & business
Map landscape – long tail - audiences.
Create Message channels for each group
Leverage Best of Tools,
offer value and associations
that create value
Retain & develop
ambassador / IB Program
Focus in Increasing leads
Owned + Earned Media
Create customised
events with industry
respected partners.
Use syndication, social
media right channels to
engage users through
target content
Create engagement
via premium content,
Education and events
Pro-active education &
engagement
Leverage a network of partners – online
and offline.
Evangelise your creative message
Map / Get right
context: channels /
influencers
@DinisGuarda
Creative strategy evangelisation –
how to create social media network?
Case study LangleyHouseTrust.co.uk
@DinisGuarda
How to leverage digital reach,
traffic and SEO, branding
Case study LangleyHouseTrust.co.uk
@DinisGuarda
How to grow digital reach, traffic
and SEO, branding
How to leverage and engage with social
media reach, traffic and SEO, branding
In the nineteenth century, the bosses of political machines led the
economy – society. In the twentieth century were media barons,
especially in broadcasting & newspapers.
In the twenty-first century, it is people who have created vast online
data, social networks and use change digital tools and blockchain
related tech.
The next evolution will be of the leaders and creators – evangelists -
peers who are able to manage big amounts of integrated data,
leverage partnership and create the right intelligence and emotional
social brand and voice connection – plus right
evangelisation out of that.
@DinisGuarda
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com
Publisher: intelligenthq.com – openbusinesscouncil.org
Thank you

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How to use digital and social media to improve your social enterprise brand story telling

  • 1. How to Use Digital and Social Media to Improve your Brand Story Telling Case study of Social Enterprise – Socent @DinisGuarda - Founder and CEO
  • 2. Businesses have Digitized, but not Transformed 2 @DinisGuarda
  • 3. @DinisGuarda Source: http://www.internetlivestats.com/total-number-of-websites/ So How to position your digital presence website in a landscape of close to 1 Billion websites?
  • 4. Source: http://www.internetlivestats.com/total-number-of-websites/ @DinisGuarda How to position your digital presence website in a landscape of close to 1 Billion websites?
  • 5. @DinisGuarda By "Website" we mean unique hostname (a name which can be resolved, using a name server, into an IP Address). It must be noted that around 75% of websites today are not active, but parked domains or similar. Source: http://www.internetlivestats.com/total-number-of-websites/ How to position your digital presence website in a landscape of close to 1 Billion websites?
  • 6. 6 Every Individual = Brand - Media - Startup - Data - Innovation Company! @DinisGuarda
  • 7. @DinisGuarda Every Organisation Social Enterprise = Brand + Media + Financial + big data + Innovation Company!
  • 8. 8 Any business is a Digital Business Model that touches various areas - social enterprises are in the middle Bridge Hub uniting 3 different complimentary segments @DinisGuarda
  • 9. new trends in the sharing economy @DinisGuarda
  • 10. 10 Social enterprise – social finance: Market Size Opportunity Social Enterprise – Social Finance: A US$22 Trillion Market “social finance refers to any investment activity that generates financial returns and includes social or environmental impact. BNY Mellon” BNY Mellon defines social finance more broadly than what is traditionally considered SRI. (…) refers to any investment activity that generates financial returns and includes social or environmental impact. Research June 2015 https://www.bnymellon.com/us/en/our-thinking/social-finance-at-scale-creating-value-for-investors.jsp @DinisGuarda
  • 11. Social Impact – Social Enterprise Story telling Preaching of the gospel or the practice of giving information about a particular doctrine or set of beliefs to others with the intention of converting others. With data, measurement and engagement. Using digital tools and channels! @DinisGuarda
  • 13. Me to we  you to me Creative (digital) evangelisation? @DinisGuarda
  • 14. @DinisGuarda What makes a successful mindset of a leader? Tech Big data Social media IoT
  • 15. @DinisGuarda What narratives – story telling - are we constructing?
  • 16. What makes a (creative) professional? @DinisGuarda
  • 17. 17 Creative Strategy Evangelisation Get close to networks and engage them: online and offline Define clear goals, actions and get network on board Get data about each user segment and understand their needs Increase awareness of message, brand & value proposition Leverage Social Media channels to activate relations & business Map landscape – long tail - audiences. Create Message channels for each group Leverage Best of Tools, offer value and associations that create value Retain & develop ambassador / IB Program Focus in Increasing leads Owned + Earned Media Create customised events with industry respected partners. Use syndication, social media right channels to engage users through target content Create engagement via premium content, Education and events Pro-active education & engagement Leverage a network of partners – online and offline. Evangelise your creative message Map / Get right context: channels / influencers @DinisGuarda Creative strategy evangelisation – how to create social media network?
  • 18. Case study LangleyHouseTrust.co.uk @DinisGuarda How to leverage digital reach, traffic and SEO, branding
  • 19. Case study LangleyHouseTrust.co.uk @DinisGuarda How to grow digital reach, traffic and SEO, branding
  • 20. How to leverage and engage with social media reach, traffic and SEO, branding
  • 21. In the nineteenth century, the bosses of political machines led the economy – society. In the twentieth century were media barons, especially in broadcasting & newspapers. In the twenty-first century, it is people who have created vast online data, social networks and use change digital tools and blockchain related tech. The next evolution will be of the leaders and creators – evangelists - peers who are able to manage big amounts of integrated data, leverage partnership and create the right intelligence and emotional social brand and voice connection – plus right evangelisation out of that. @DinisGuarda
  • 22. Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com Publisher: intelligenthq.com – openbusinesscouncil.org Thank you