Action-Adventure, casino and strategy are top played mobile game in Vietnam

1. STUDY ABOUT MOBILE GAMING MARKET IN
VIETNAM
BY DI-MARKETING (www.di-onlinesurvey.com)
Nov, 2016

2. 1
SCOPE OF WORK
 This survey was conducted to study about Mobile gaming market in Vietnam
 Methodology: Online survey
 Fieldwork time: 3 days (11/07/2016 to 13/07/2016)
 Sample size: N = 900
 Target respondent:
• Play game on smartphone
• Play game at least once per week
 Geography: Nationwide

3. 2
KEY FINDINGS
• 79% gamers play game at least 4 times/week
• 71% gamers use Android smartphone to play games
• 60% gamers installed 2-4 games on their smartphone
• Action-adventure, casino and strategy are mobile games played the most in Vietnam
• Male gamers like casino (12%) and action-adventure (10%) games while female gamers prefer casual (12%)
and action-adventure games (11%)
• WOM (36%) and App store (35%) and Facebook ads (32%) are main sources of game awareness
• Male gamers like games have attractive gameplay, online mode and many players while female gamers prefer games have
beautiful graphics, free price and easy to play.
• Require too much storage space (24%) and too many ads (19%) are the main reasons make gamers feel dissatisfied
• 83% gamers are playing game online
• 93% gamers used to click on ads in mobile game and 97% of those who clicked to ads have installed app/games
• 95% male gamers will spend money on game while only 83% female willing to spend on game
• 70% gamers spend under $2 - $5 a month for their favorite games
• 77% gamers have purchased an official copyrighted game

4. 3
N = 900
DEMOGRAPHIC INFORMATION
GenderAge
OccupationLiving Place
15%
39%
44%
1%
Over 30
26-30
18-25
Under 18
47%
53%
Female
Male
15%
6%
10%
12%
16%
42%
Others
Cần Thơ
Hải Phòng
Hà Nội
Đà Nẵng
Hồ Chí Minh
4%
4%
5%
6%
12%
13%
16%
40%
Others
Housewife
Job seeker/Retired
Factory Worker
Engineer/Doctor/Teacher
Student
Self-employed
Officer

5. 4
79% GAMERS PLAY GAME AT LEAST 4 TIMES/WEEK
How frequently do you play games? (By gender)
N = 900 N = 474 N = 426
3%
18%
40%
39%
Once a week
2-3 times/week
4-6 times/week
Everyday
Total
3%
17%
45%
35%
Male
3%
19%
35%
43%
Female
Female gamers play game more frequent than male gamers

6. 5
How frequently do you play games? (By age)
N = 900 N = 410 N = 354 N = 136
3%
18%
40%
39%
Once a week
2-3 times/week
4-6 times/week
Everyday
Total
3%
17%
44%
36%
Under 18-25
2%
21%
38%
38%
26-30
2%
14%
35%
49%
Over 30
OVER 30 YEARS OLD GROUP PLAYS GAME MORE FREQUENT THAN
YOUNGER AGE GROUPS

7. 6
7%
2%
10% 8%
22%
21%
22% 25%
71%
77%
68% 67%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Heavy* Medium** Light***
Android
iOS
Window
Phone
What is the Operating System of your phone? (By frequency)
N = 900 N = 350 N = 526
71% GAMERS PLAY GAMES ON ANDROID PLATFORM
Heavy gamers play game on Android smartphone more than other users
#
: Small sample size
*: Gamers play games everyday
**: Gamers play games 2-6 times/week
***: Gamers play games once a week
N = 24#

8. 7
5%
10%
2%
8%
17%
18%
17%
21%
60%
59%
62%
29%
18%
13%
19%
42%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Heavy* Medium** Light***
Only 1 game
2-4 games
5-8 games
More than 8
games
How many games have you installed on your phone? (By frequency)
N = 900 N = 350 N = 526
Heavy gamers install more games on their smartphone than other groups
60% GAMERS INSTALLED 2-4 GAMES ON THEIR SMARTPHONE
#
: Small sample size
*: Gamers play games everyday
**: Gamers play games 2-6 times/week
***: Gamers play games once a week
N = 24#

9. 8
How many games have you installed on your phone? (By age)
5% 4% 6% 9%
17%
11%
21%
25%
60%
70%
52%
49%
18% 15%
20%
17%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18-25 26-30 Over 30
Only 1 game
2-4 games
5-8 games
More than 8 games
N = 900 N = 410 N = 354 N = 136
Older group installed more games than younger group
60% GAMERS INSTALLED 2-4 GAMES ON THEIR SMARTPHONE

10. 9
What is the genre of your most-played game? (By frequency)
1%
3%
4%
5%
5%
5%
5%
5%
5%
6%
6%
7%
8%
8%
8%
9%
10%
Others
Board game
Musical
Quiz
Card game
Educational
Arcade
Simulation
Racing
Role Playing
Sports
Crossword game
Casual
Knowledge quiz
Strategy
Casino game
Action - Adventure
Total
N = 900 N = 350 N = 526 N = 24#
Heavy players prefer casino games while Medium gamers like action – adventure game genre
1%
2%
2%
5%
4%
3%
4%
5%
6%
5%
7%
5%
10%
7%
9%
15%
10%
Heavy*
0%
4%
5%
4%
5%
6%
5%
5%
5%
7%
6%
8%
6%
9%
8%
6%
11%
Medium**
4%
0%
4%
8%
8%
4%
8%
4%
4%
8%
4%
8%
17%
4%
8%
4%
0%
Light***
#
: Small sample size
*: Gamers play games everyday
**: Gamers play games 2-6 times/week
***: Gamers play games once a week
OVERALL, ACTION-ADVENTURE AND CASINO GAMES ARE TOP 2
GAME GENRES PLAYED THE MOST

11. 10
OVERALL, ACTION-ADVENTURE AND CASINO GAMES ARE TOP 2
GAME GENRES PLAYED THE MOST
What is the genre of your most-played game? (By gender)
1%
3%
4%
5%
5%
5%
5%
5%
5%
6%
6%
7%
8%
8%
8%
9%
10%
Others
Board game
Musical
Quiz
Card game
Educational
Arcade
Simulation
Racing
Role Playing
Sports
Crossword game
Casual
Knowledge quiz
Strategy
Casino game
Action - Adventure
Total
0%
4%
4%
4%
5%
5%
5%
5%
5%
7%
8%
7%
4%
8%
8%
12%
10%
Male
2%
1%
4%
6%
4%
5%
5%
5%
5%
6%
4%
6%
12%
9%
9%
6%
11%
Female
N = 900 N = 474 N = 426
Male gamers like casino and action-adventure games
While female gamers prefer casual and action-adventure games

12. 11
What is the genre of your most-played game? (By age)
1%
3%
4%
5%
5%
5%
5%
5%
5%
6%
6%
7%
8%
8%
8%
9%
10%
Others
Board game
Musical
Quiz
Card game
Educational
Arcade
Simulation
Racing
Role Playing
Sports
Crossword game
Casual
Knowledge quiz
Strategy
Casino game
Action - Adventure
Total
1%
3%
4%
5%
6%
5%
6%
6%
5%
8%
5%
6%
7%
7%
10%
7%
10%
Under 18-25
1%
3%
4%
5%
4%
5%
4%
4%
5%
5%
8%
6%
8%
9%
8%
10%
11%
26-30
0%
3%
4%
2%
2%
3%
4%
4%
5%
4%
4%
11%
10%
10%
5%
15%
12%
Over 30
N = 900 N = 410 N = 354 N = 136
Over 30 group plays casino game more than other groups
OVERALL, ACTION-ADVENTURE AND CASINO GAMES ARE TOP 2
GAME GENRES PLAYED THE MOST

13. 12
Through which source/channel do you know about your favorite game? (By age)
1%
10%
16%
17%
20%
20%
22%
22%
23%
24%
26%
28%
32%
35%
36%
Others
Blog
TV advertisement
Newpapers/Magazines
Search on Google/Bing
Advertisements/Reviews at shopping sites
Advertisement on Youtubers
Game website (excluding game forums) on PC/laptop
Game website (excluding game forums) on phone/tablet
Game forums
Advertisement on smartphone apps
Facebook fanpages
Facebook advertisement
App Store (Apple Appstore, Google Play,...)
Friends/relatives
Total
1%
13%
16%
17%
19%
20%
21%
23%
22%
21%
26%
28%
28%
35%
35%
Under 18-25
1%
8%
16%
19%
21%
21%
23%
24%
26%
27%
25%
28%
34%
31%
34%
26-30
2%
8%
15%
13%
18%
18%
21%
15%
18%
24%
31%
27%
38%
46%
42%
Over 30
N = 900 N = 410 N = 354 N = 136
WOM, APP STORE AND FACBOOK AD ARE MAIN SOURCES
OF GAME AWARENESS ACROSS ALL AGE GROUPS

14. 13
Through which source/channel do you know about you favorite game? (By frequency)
1%
10%
16%
17%
20%
20%
22%
22%
23%
24%
26%
28%
32%
35%
36%
Others
Blog
TV advertisement
Newpapers/Magazines
Search on Google/Bing
Advertisements/Reviews at shopping sites
Advertisement on Youtubers
Game website (excluding game forums) on PC/laptop
Game website (excluding game forums) on phone/tablet
Game forums
Advertisement on smartphone apps
Facebook fanpages
Facebook advertisement
App Store (Apple Appstore, Google Play,...)
Friends/relatives
Total
N = 900 N = 350 N = 526 N = 24#
1%
10%
17%
18%
21%
21%
19%
21%
21%
26%
31%
35%
40%
44%
41%
Heavy*
1%
10%
15%
17%
19%
20%
23%
24%
24%
23%
24%
22%
26%
29%
32%
Medium**
8%
17%
13%
13%
25%
13%
25%
8%
25%
17%
17%
33%
29%
29%
38%
Light***
#
: Small sample size
*: Gamers play games everyday
**: Gamers play games 2-6 times/week
***: Gamers play games once a week
HEAVY GAME PLAYERS ARE AWARE OF GAME THROUGH
FACEBOOK AD MORE THAN OTHERS

15. 14
1%
13%
17%
21%
19%
20%
26%
26%
25%
27%
29%
28%
30%
38%
41%
36%
35%
38%
Heavy*
1%
16%
16%
17%
17%
18%
18%
20%
21%
22%
21%
23%
25%
20%
21%
25%
27%
25%
Medium**
What are your criteria when choosing games? (By frequency)
1%
15%
16%
18%
18%
19%
21%
22%
23%
24%
24%
25%
27%
27%
29%
29%
30%
30%
Others
Marked as Editors' Choice
Marked as Top Developer
Sequel of the game/serie I am playing
Review from other gamers/magazines/game websites
Made by famous producers/studios
System requirements
Diverse items
Attractive story
Realistics/lively sounds
High download counts
Many play-modes
Online mode
Easy to play
Free
Beautiful graphics
Attractive/interesting gameplay
Large playerbase
Total
N = 900 N = 350 N = 526 N = 24#
8%
25%
21%
17%
25%
17%
13%
17%
25%
17%
25%
25%
21%
38%
29%
29%
25%
25%
Light***
Heavy games = Free + Easy to play + many players
Medium gamers = Attractive gameplay + many players + online mode + beautiful graphics
OVERALL, MANY PLAYERS, ATTRACTIVE GAMEPLAY, BEAUTIFUL
GRAPHICS AND FREE ARE TOP CRITERIA WHEN CHOOSING GAMES
#
: Small sample size
*: Gamers play games everyday
**: Gamers play games 2-6 times/week
***: Gamers play games once a week

16. 15
MALE = ATTRACTIVE GAMEPLAY + ONLINE MODE + MANY PLAYERS
FEMALE = BEAUTIFUL GRAPHICS + FREE PRICE + EASY TO PLAY
What are your criteria when choosing games? (By gender)
1%
15%
16%
18%
18%
19%
21%
22%
23%
24%
24%
25%
27%
27%
29%
29%
30%
30%
Others
Marked as Editors' Choice
Marked as Top Developer
Sequel of the game/serie I am playing
Review from other gamers/magazines/game websites
Made by famous producers/studios
System requirements
Diverse items
Attractive story
Realistics/lively sounds
High download counts
Many play-modes
Online mode
Easy to play
Free
Beautiful graphics
Attractive/interesting gameplay
Large playerbase
Total
1%
18%
20%
19%
20%
22%
21%
23%
24%
27%
23%
24%
30%
23%
25%
26%
30%
28%
Male
2%
12%
12%
17%
16%
16%
21%
20%
21%
20%
25%
27%
24%
33%
33%
33%
30%
32%
Female
N = 900 N = 474 N = 426

17. 16
OVERALL, MANY PLAYERS, ATTRACTIVE GAMEPLAY, BEAUTIFUL
GRAPHICS AND FREE ARE TOP CRITERIAS WHEN CHOOSING GAMES
What are your criteria when choosing games? (By age)
1%
15%
16%
18%
18%
19%
21%
22%
23%
24%
24%
25%
27%
27%
29%
29%
30%
30%
Others
Marked as Editors' Choice
Marked as Top Developer
Sequel of the game/serie I am playing
Review from other gamers/magazines/game websites
Made by famous producers/studios
System requirements
Diverse items
Attractive story
Realistics/lively sounds
High download counts
Many play-modes
Online mode
Easy to play
Free
Beautiful graphics
Attractive/interesting gameplay
Large playerbase
Total
1%
14%
17%
19%
21%
18%
22%
23%
21%
24%
25%
22%
23%
25%
27%
28%
29%
27%
Under 18-25
1%
17%
16%
19%
17%
21%
21%
21%
26%
25%
21%
27%
30%
25%
24%
29%
28%
31%
26-30
1%
14%
15%
14%
13%
16%
18%
22%
20%
21%
29%
29%
32%
38%
46%
35%
38%
38%
Over 30
N = 900 N = 410 N = 354 N = 136
Over 30 group care about free charge more than other age groups

18. 17
What makes you dissatisfied with the game you are playing? (By frequency)
N = 900 N = 350 N = 526
Usually update on game can make light gamers happier
REQUIRE TOO MUCH STORAGE SPACE AND TOO MANY ADS ARE THE
MAIN REASONS MAKE GAMERS DISSATISFIED WITH THEIR GAMES
16%
2%
12%
13%
13%
13%
15%
15%
15%
16%
16%
17%
17%
19%
24%
I am completely satisfied with the game I am playing
Others
Hard to play
Bad graphics
Infrequent updates/new versions (for more features)
Unattractive story
High items/weapons/character price
Too few items
Unattractive sound
Crash frequently
High price (for official copy)
Limited turns/rounds/playtime
Small rewards
Too many ads
Require too much storage space
Total
27%
3%
12%
13%
14%
11%
16%
14%
15%
15%
16%
18%
19%
21%
29%
Heavy*
9%
1%
12%
13%
12%
15%
13%
15%
15%
16%
16%
16%
16%
17%
20%
Medium**
0%
8%
13%
21%
42%
17%
17%
17%
21%
8%
21%
13%
29%
29%
29%
Light***
#
: Small sample size
*: Gamers play games everyday
**: Gamers play games 2-6 times/week
***: Gamers play games once a week
N = 24#

19. 18
REQUIRE TOO MUCH STORAGE SPACE AND TOO MANY ADS ARE THE
MAIN REASONS MAKE GAMERS DISSATISFIED WITH THEIR GAMES
What makes you dissatisfied with the game you are playing? (By gender)
8%
2%
12%
13%
13%
13%
15%
15%
15%
16%
16%
17%
17%
19%
24%
I am completely satisfied with the game I am playing
Others
Hard to play
Bad graphics
Infrequent updates/new versions (for more features)
Unattractive story
High items/weapons/character price
Too few items
Unattractive sound
Crash frequently
High price (for official copy)
Limited turns/rounds/playtime
Small rewards
Too many ads
Require too much storage space
Total
15%
1%
12%
14%
12%
16%
16%
18%
16%
16%
16%
17%
16%
19%
20%
Male
33%
3%
11%
12%
14%
11%
13%
11%
14%
15%
16%
17%
18%
18%
28%
Female
N = 900 N = 474 N = 426
33% female gamers are happy with their current game

20. 19
What makes you dissatisfied with the game you are playing? (By age)
8%
2%
12%
13%
13%
13%
15%
15%
15%
16%
16%
17%
17%
19%
24%
I am completely satisfied with the game I am playing
Others
Hard to play
Bad graphics
Infrequent updates/new versions (for more features)
Unattractive story
High items/weapons/character price
Too few items
Unattractive sound
Crash frequently
High price (for official copy)
Limited turns/rounds/playtime
Small rewards
Too many ads
Require too much storage space
Total
11%
1%
16%
18%
19%
18%
18%
19%
16%
19%
18%
21%
22%
21%
28%
Under 18-25
19%
2%
8%
9%
8%
12%
12%
12%
16%
13%
14%
13%
12%
15%
18%
26-30
21%
5%
11%
7%
10%
5%
12%
9%
10%
13%
15%
15%
15%
21%
25%
Over 30
N = 900 N = 410 N = 354 N = 136
REQUIRE TOO MUCH STORAGE SPACE AND TOO MANY ADS ARE THE
MAIN REASONS MAKE GAMERS DISSATISFIED WITH THEIR GAMES

21. 20
NEW GAME = INNOVATIVE GAMEPLAY + BEAUTIFUL DESIGN + MANY
PLAYERS + INTERESTING STORY + FREE
What makes you try a new game? (By frequency)
1%
21%
21%
21%
22%
23%
23%
25%
29%
30%
30%
30%
31%
32%
Other
Famous game in foreign countries
Recommended from websites, magazines, blogger, YouTube
Made by famous producers/studios
Sequel of the game/serie I am playing
Good reviews from other gamers
Attractive advertisements
Suitable system requirements
Recommendation from friends
Free
Interesting story
Large playerbase
Beautiful design
Innovative gameplay
Total
N = 900 N = 350 N = 526 N = 24#
Heavy gamers care more about the game that is innovative, interesting story and free
1%
20%
22%
22%
25%
25%
27%
35%
37%
38%
38%
35%
37%
41%
Heavy*
1%
21%
21%
21%
20%
21%
21%
18%
24%
24%
24%
27%
27%
26%
Medium**
8%
21%
13%
21%
13%
21%
17%
38%
33%
25%
29%
38%
38%
42%
Light***
#
: Small sample size
*: Gamers play games everyday
**: Gamers play games 2-6 times/week
***: Gamers play games once a week

22. 21
NEW GAME = INNOVATIVE GAMEPLAY + BEAUTIFUL DESIGN + MANY
PLAYERS + INTERESTING STORY + FREE
What makes you try a new game? (By age)
1%
21%
21%
21%
22%
23%
23%
25%
29%
30%
30%
30%
31%
32%
Other
Famous game in foreign countries
Recommended from websites, magazines, blogger, YouTube
Made by famous producers/studios
Sequel of the game/serie I am playing
Good reviews from other gamers
Attractive advertisements
Suitable system requirements
Recommendation from friends
Free
Interesting story
Large playerbase
Beautiful design
Innovative gameplay
Total
1%
21%
21%
21%
20%
24%
22%
24%
28%
30%
29%
29%
30%
30%
Under 18-25
1%
23%
23%
24%
24%
23%
22%
26%
28%
23%
27%
32%
31%
35%
26-30
2%
11%
17%
16%
19%
18%
28%
29%
33%
46%
38%
30%
33%
34%
Over 30
N = 900 N = 410 N = 354 N = 136
Game that is free will have higher chance to motivate over 30 group try it

23. 22
1% 1% 1% 0%
6%
2%
8% 8%
12%
7%
16%
21%
13%
25%
6%
8%
68% 65%
70%
63%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Heavy* Medium** Light***
During free time
Everywhere
At home
At workplace/school
During break/meal
68% GAMERS PLAY GAME DURING FREETIME
When do you usually play mobile games? (By frequency)
N = 900 N = 350 N = 526
25% heavy gamers usually play game everywhere
#
: Small sample size
*: Gamers play games everyday
**: Gamers play games 2-6 times/week
***: Gamers play games once a week
N = 24#

24. 23
What is the type of you most-played game? (By frequency)
N = 900 N = 350 N = 526 N = 24#
17% 15% 18%
29%
83% 85% 82%
71%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Heavy* Medium** Light***
Game online
Game offline
#
: Small sample size
*: Gamers play games everyday
**: Gamers play games 2-6 times/week
***: Gamers play games once a week
83% GAMERS PLAY GAME ONLINE

25. 24
83% GAMERS PLAY GAME ONLINE
What is the type of you most-played game? (By gender)
17%
13%
22%
83%
87%
78%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Game online
Game offline
N = 900 N = 474 N = 426
Female gamers play game offline more than male gamers

26. 25
93%
100% 100% 100% 100% 100% 98% 97% 96% 96% 95%
91% 89% 88% 87%
71%
7%
0% 0% 0% 0% 0% 2% 3% 4% 4% 5%
9% 11% 12% 13%
29%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
No
Yes
Have you ever click on ads in mobile games? (By game genre)
Crossword, role playing, sports, card and musical games have highest ad click ratio
While casino, racing and casual games have lowest ad click ratio
93% GAMERS USED TO CLICK ON ADS IN MOBILE GAME
900 60 56 56 41 33 41 76 75 45 43 94 44 85 47 70N =

27. 26
93% GAMERS USED TO CLICK ON ADS IN MOBILE GAME
Have you ever click on ads in mobile games? (By gender)
7%
3%
12%
93%
97%
88%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Yes
No
N = 900 N = 474 N = 426
Male gamers click on ads more than female gamers

28. 27
7%
11%
5% 4%
93%
89%
95% 96%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Heavy* Medium** Light***
Yes
No
Have you ever click on ads in mobile games? (By frequency)
N = 900 N = 350 N = 526
Heavy gamers are less care about ads on game than other groups
93% GAMERS USED TO CLICK ON ADS IN MOBILE GAME
#
: Small sample size
*: Gamers play games everyday
**: Gamers play games 2-6 times/week
***: Gamers play games once a week
N = 24#

29. 28
Have you ever click on ads in mobile games?
If you chose yes, have you ever try to install app/games seen on ads? (By frequency)
97% GAMERS USED TO INSTALL APP/GAMES THAT THEY HAVE SEEN
ON MOBILE GAME ADS
Knowledge quiz, simulation, card and arcade games have highest install ratio
97% 100% 100% 100% 100% 98% 98% 98% 98% 98% 97% 97% 96% 95% 94% 93%
3% 0% 0% 0% 0% 2% 2% 2% 2% 3% 3% 3% 4% 5% 6% 7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
No
Yes
837 72 43 41 39 60 56 86 41 40 75 33 74 56 50 41N =

30. 29
3% 4% 2%
13%
97% 96% 98%
87%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Heavy* Medium** Light***
Yes
No
N = 837 N = 526
Have you ever click on ads in mobile games?
If you chose yes, have you ever try to install app/games seen on ads? (By frequency)
#
: Small sample size
*: Gamers play games everyday
**: Gamers play games 2-6 times/week
***: Gamers play games once a week
N = 24#
97% GAMERS USED TO INSTALL APP/GAMES THAT THEY HAVE SEEN
ON MOBILE GAME ADS

31. 30
89% GAMERS SPEND MONEY ON YOUR FAVOURITE GAME
Do you usually spend money on your most-played game? (By gender)
11%
5%
17%
89%
95%
83%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Yes
No
N = 900 N = 474 N = 426
Male gamers spend money on games more than female gamers

32. 31
Do you usually spend money on your most-played game? (By age)
11% 10% 8%
22%
89% 90% 92%
78%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18-25 26-30 Over 30
Yes
No
N = 900 N = 410 N = 354 N = 136
Over 30 group do not like spending money on game
89% GAMERS SPEND MONEY ON YOUR FAVOURITE GAME

33. 32
Do you usually spend money on your most-played game?
N = 900 N = 350 N = 526
Medium gamers spend money on game more than other gamers
N = 24#
89% GAMERS SPEND MONEY ON YOUR FAVOURITE GAME
11%
17%
7%
21%
89%
83%
93%
79%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Heavy* Medium** Light***
Yes
No
#
: Small sample size
*: Gamers play games everyday
**: Gamers play games 2-6 times/week
***: Gamers play games once a week

34. 33
70% GAMERS SPEND UNDER $2 - $5 A MONTH FOR THEIR
FAVOURITE GAMES
Do you usually spend money on your most-played game?
If you chose yes, then on average how much do you spend a month? (By gender)
N = 802* N = 450 N = 352
1% 1% 1%
3% 5%
1%
4%
6%
1%
3%
5%
1%
7%
8%
6%
12%
13%
10%
41%
41%
40%
29%
20%
39%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Under $2
$2-$5
$5.1-$7
$7.1-$10
$10.1-$15
$15.1-$20
$20.1-$50
More than 50$
*
: Users who chose “Yes” at the question: “Do you usually
spend money on your most-played game?”
Male gamers spend more money on gaming than female gamers

35. 34
N = 802* N = 369 N = 327 N = 106
Do you usually spend money on your most-played game?
If you chose yes, then on average how much do you spend a month? (By age)
70% GAMERS SPEND UNDER $2 - $5 A MONTH FOR THEIR
FAVOURITE GAMES
1% 1% 2% 1%
3%
7%
2%
4%
0%
10%
1%
3%
2%
3%
8%
7%
7%
6%
8%
12%
9%
13%
15%
41%
52%
28% 39%
29% 28% 30%
25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18-25 26-30 Over 30
Under $2
$2-$5
$5.1-$7
$7.1-$10
$10.1-$15
$15.1-$20
$20.1-$50
More than 50$
*
: Users who chose “Yes” at the question: “Do you usually
spend money on your most-played game?”
26~30 group spends more money on gaming than other groups

36. 35
N = 802# N = 292 N = 491
Do you usually spend money on your most-played game?
If you chose yes, then on average how much do you spend a month?
N = 19##
70% GAMERS SPEND UNDER $2 - $5 A MONTH FOR THEIR
FAVOURITE GAMES
1% 2% 0% 0%
3% 3%
4%
11%
4% 3% 5%
0%3% 4% 3% 0%
7% 9%
6%
5%
12%
12%
11%
11%
41%
40%
40%
53%
29% 27%
30%
21%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Heavy* Medium** Light***
Under $2
$2-$5
$5.1-$7
$7.1-$10
$10.1-$15
$15.1-$20
$20.1-$50
More than 50$
#
: Users who chose “Yes” at the
question: “Do you usually spend money
on your most-played game?”
##
: Small sample size
*: Gamers play games everyday
**: Gamers play games 2-6 times/week
***: Gamers play games once a week

37. 36
23%
38%
13%
21%
77%
62%
87%
79%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Heavy* Medium** Light***
Yes
No
Have you ever purchase official copy of a game? (By frequency)
N = 900 N = 350 N = 526
87% medium gamers paid for official copy of a game
77% GAMERS HAVE PURCHASED AN OFFICIAL COPYRIGHTED GAME
#
: Small sample size
*: Gamers play games everyday
**: Gamers play games 2-6 times/week
***: Gamers play games once a week
N = 24#

38. 37
CONTACT US
• Japan & Taiwan:
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam:
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (COO - Country Manager)
o Email: dang.h@di-mktg.com
o Contact number: +84 902-73-9944
• Thailand
o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey,
Bangkok 10110, Thailand
o Contact person: Ms. Pimparima Piriyametha (Business Analyst - DI Marketing)
o Email: pimparima.p@di-mktg.com
o Contact number: +66 96 245 3656

39. 38
CONTACT US
• Indonesia:
o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia
o Contact person: Mr. Hendry Pratama (CMO – Country Manager)
o Email: hendry.p@di-mktg.com
o Contact number: +62 21 3005 3541
• India:
o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654

40. 39