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FIGHT FOR
YOURSELF
HOW TO SELL YOUR IDEAS
AND CRUSH PRESENTATIONS
DOES EVERY PRESENTATION
YOU GIVE FEEL LIKE THIS?
THE ANSWERS YOU SEEK
ARE COMING
EVERY PRESENTATION
IS A STORY
**A page from Nancy Duarte’s book Resonate
UNDERSTANDING
HOW TO MASTER
PRESENTATIONS
• The Story
• STAR Moment (Something They’ll
Always Remember)
EVERY PRESENTATION
IS A SALE
LOVE IT OR HATE IT,
NO SALE MEANS YOUR IDEA DIES
ON THE SCREEN AND NEVER SEES
THE LIGHT OF DAY.
So how do you sell your work?
FOCUS ON THE THREE C’S
CONVICTIONCONFIDENCE COMPREHENSION
CONFIDENCEAs much as people buy ideas, they buy you first.
Stand tall.
Never slump.
Stay grounded in truth,
but be origina...
COMPREHENSIONYou must understand their business; you must
understand their why.
How are they
different?
Pains, gains, &
un...
CONVICTIONIf you don’t believe it they won’t either. Only present informed ideas
that target the agreed upon problem.
Main...
WHERE TO
NOW?
1
2
3
DO YOUR
HOMEWORK
DONT EXPECT IT
TO COME TO YOU
EXPERIMENT AND
TRY NEW THINGS
VALIDATEDEMONSTRATEVALIDATE ANSWER
Comprehension Conviction
Comprehension
Confidence
Comprehension Confidence
!
• Frame & ...
NOW PUT ON
YOUR ARMOR
BECAUSE YOU
WILL GET BEAT UP
START
THINKING LIKE
A POLYMATH
Learn to draw on complex bodies of
knowledge to solve specific problems.
“With 30 linear steps, you get to 30;
-Ray Kurzweil
“With 30 linear steps, you get to 30; with 30 steps exponentially,
you get to one billion. In 25 years, a co...
WHAT DO YOU SEE?
V
A K
Visual
Auditory
Kinesthetic
POWER
WISDOM COURAGE
CONFIDENCE
CONVICTION COMPREHENSION
FINDING YOUR TRIFORCE
SELF-EFFICACY IS YOUR
SECRET TO SUCCESS IN THE
GAME OF LIFE
“The belief in one’s capabilities to organize and execute the courses
of action required to manage prospective situations....
I believe self-efficacy adds up to…
EFFORT GRIT
SELF
ACTUALIZATION
+ OPTIMISM+ =
!
CONFIDENCE
BUILDING ON YOUR
FOUNDATION
COMPREHENSION CONVICTION
UNDERSTANDING
HOW TO MASTER
PRESENTATIONS
• The Story
• STAR Moment (Something They’ll
Always Remember)
DARE
MIGHTY
THINGS- Theodore Roosevelt
#ForwardObsessed
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
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Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 1 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 2 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 3 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 4 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 5 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 6 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 7 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 8 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 9 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 10 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 11 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 12 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 13 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 14 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 15 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 16 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 17 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 18 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 19 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 20 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 21 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 22 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 23 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 24 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 25 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 26 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 27 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 28 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 29 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 30 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 31 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 32 Fight for Yourself: How to Sell Your Ideas and Crush Presentations Slide 33
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Fight for Yourself: How to Sell Your Ideas and Crush Presentations

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Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.

Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.

This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.

These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.

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Fight for Yourself: How to Sell Your Ideas and Crush Presentations

  1. FIGHT FOR YOURSELF HOW TO SELL YOUR IDEAS AND CRUSH PRESENTATIONS
  2. DOES EVERY PRESENTATION YOU GIVE FEEL LIKE THIS?
  3. THE ANSWERS YOU SEEK ARE COMING
  4. EVERY PRESENTATION IS A STORY
  5. **A page from Nancy Duarte’s book Resonate
  6. UNDERSTANDING HOW TO MASTER PRESENTATIONS • The Story • STAR Moment (Something They’ll Always Remember)
  7. EVERY PRESENTATION IS A SALE
  8. LOVE IT OR HATE IT, NO SALE MEANS YOUR IDEA DIES ON THE SCREEN AND NEVER SEES THE LIGHT OF DAY.
  9. So how do you sell your work? FOCUS ON THE THREE C’S CONVICTIONCONFIDENCE COMPREHENSION
  10. CONFIDENCEAs much as people buy ideas, they buy you first. Stand tall. Never slump. Stay grounded in truth, but be original Believe it or they won’t STANCE POINT OF VIEW POSITION/FIRM BELIEF
  11. COMPREHENSIONYou must understand their business; you must understand their why. How are they different? Pains, gains, & unarticulated needs Business Model. INDUSTRY CUSTOMER COMPETITION
  12. CONVICTIONIf you don’t believe it they won’t either. Only present informed ideas that target the agreed upon problem. Maintain eye contact. Be bold, not desperate Trust your instincts ENGAGEMENT ATTITUDE INTUITION
  13. WHERE TO NOW?
  14. 1 2 3 DO YOUR HOMEWORK DONT EXPECT IT TO COME TO YOU EXPERIMENT AND TRY NEW THINGS
  15. VALIDATEDEMONSTRATEVALIDATE ANSWER Comprehension Conviction Comprehension Confidence Comprehension Confidence ! • Frame & Reframe the problem • Dig into the Data • Research the consumer • Behavioral Insights • Posture / Stance • Original Point of View • Charisma & Optimism • Believe in yourself & the idea • Why your idea will succeed • Knowledge of their business • Understand the competition • Knowledge of their business • Understand the competition • Why your idea will succeed The Setup The Idea Overcoming Objections
  16. NOW PUT ON YOUR ARMOR
  17. BECAUSE YOU WILL GET BEAT UP
  18. START THINKING LIKE A POLYMATH Learn to draw on complex bodies of knowledge to solve specific problems.
  19. “With 30 linear steps, you get to 30;
  20. -Ray Kurzweil “With 30 linear steps, you get to 30; with 30 steps exponentially, you get to one billion. In 25 years, a computer as powerful as today’s smartphones will be the size of a blood cell.”
  21. WHAT DO YOU SEE?
  22. V A K Visual Auditory Kinesthetic
  23. POWER WISDOM COURAGE
  24. CONFIDENCE CONVICTION COMPREHENSION FINDING YOUR TRIFORCE
  25. SELF-EFFICACY IS YOUR SECRET TO SUCCESS IN THE GAME OF LIFE
  26. “The belief in one’s capabilities to organize and execute the courses of action required to manage prospective situations.” - Albert Bandura SELF-EFFICACY
  27. I believe self-efficacy adds up to… EFFORT GRIT SELF ACTUALIZATION + OPTIMISM+ = !
  28. CONFIDENCE BUILDING ON YOUR FOUNDATION COMPREHENSION CONVICTION
  29. UNDERSTANDING HOW TO MASTER PRESENTATIONS • The Story • STAR Moment (Something They’ll Always Remember)
  30. DARE MIGHTY THINGS- Theodore Roosevelt #ForwardObsessed
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Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself. Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU. This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction. These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.

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