New Media Presentation - part 2 (The Effect on Business)
New Media Awareness Session Kwaliteitskring Noord Holland
1. De
kracht
van
Nieuwe
Media
,
Of
ik m
en l j ee ?
oe t ik e r eig
wat m
Kwaliteitskring
Noord
Holland
•
IJmuiden
•
14
januari
2010
2. 1972
Muziek 1965 Mul;media
Marke;ng Mar;al
Art Marke;ng
Film Dierenarts Gadget BSc
Teamplayer Akzo
Nobel
Akzo
Nobel
Theater
MBA
Farma
industrie
Nieuwe
media
WoonbootActeren
Nieuwe
Media
Video Audio
Mul;media
Triumph
SpiKire
René
van
den
Bos Erik
van
der
Zijden
3.
4. Advies
en
Conceptontwikkeling
Nieuwe
Media
produc;e
Training
en
Educa;e
®
DigiRedo
2010
•
www.digiredo.nl
5. Nieuwe
Innova;e
Media
Storytelling
®
DigiRedo
2010
•
www.digiredo.nl
6. 14
uur Wie
zijn
wij?
Veranderende
communica;e
Back
to
basics Cijfertjes
en
sta;s;eken
De
nieuwe
genera;e
Webvideo
Bloggen
en
microbloggen
Communi;es
De
mogelijkheden
Mobile
2.0
Cocrea;e
Business
modellen
Komt
allen
tezamen Synergie
van
de
instrumenten
Coole
ontwikkelingen Wat
komt
er
op
ons
af?
16
uur Vragen
staat
vrij
®
DigiRedo
2010
•
www.digiredo.nl
7. Stelling
één
De
invloed
van
de
Nieuwe
Media
op
het
gedrag
van
de
consument
wordt
schromelijk
overschat
®
DigiRedo
2010
•
www.digiredo.nl
8. Stelling
twee
Nieuwe
Media
heeX
voor
mijn
beroepsuitoefening
geen
toegevoegde
waarde
®
DigiRedo
2010
•
www.digiredo.nl
9. Vraagje
Wat
is
media
eigenlijk?
en
waar
is
het
van
a,ankelijk?
®
DigiRedo
2010
•
www.digiredo.nl
10. 14
uur Wie
zijn
wij?
Veranderende
communica;e
Back
to
basics Cijfertjes
en
sta;s;eken
De
nieuwe
genera;e
16
uur
®
DigiRedo
2010
•
www.digiredo.nl
15. 83%
Internet
penetra;e
huish
oude
heeX ns
in
bree NL
dban
d
Universal
McCann
CompariDve
Study
on
Social
Media
Trends
2009 ®
DigiRedo
2010
•
www.digiredo.nl
25. “ Technology
is
shiRing
power
away
from
the
editors,
the
publishers,
the
establishment.
(..)
Now
it’s
the
people
who
are
taking
control.
”
®
DigiRedo
2010
•
www.digiredo.nl
35. 14
uur Wie
zijn
wij?
Veranderende
communica;e
Back
to
basics Cijfertjes
en
sta;s;eken
De
nieuwe
genera;e
16
uur
®
DigiRedo
2010
•
www.digiredo.nl
36. 14
uur Wie
zijn
wij?
Veranderende
communica;e
Back
to
basics Cijfertjes
en
sta;s;eken
De
nieuwe
genera;e
Webvideo
Bloggen
en
microbloggen
Communi;es
De
mogelijkheden
Mobile
2.0
Cocrea;e
Business
modellen
16
uur
®
DigiRedo
2010
•
www.digiredo.nl
37. Staying
informed
Connec;ng
Entertainment
Collabora;on
Calcula;ng Business
modellen
2.0
®
DigiRedo
2010
•
www.digiredo.nl
41. >
100.124.086
(data
14-‐12-‐09,
posted
Nov
’06,
3
na
best
bekeken
video
op
YouTube)
22.3
mln 22.0
mln 20,8
mln
Nielsen
RaIng
Nov
6-‐12,
2006
®
DigiRedo
2010
•
www.digiredo.nl
53. blog
lezers blog
schrijvers
80%
60%
40%
20%
0%
Wave
1
Sept
06 Wave
2
Juni
07
Wave
3
Mrt
08 Wave
4
Jul
09
Universal
McCann
CompariDve
Study
on
Social
Media
Trends
2009
57. 34%
geven
hun
mening
over
producten
en
merken
via
een
blog
www.slideshare.net/mzkagan/what-‐the-‐Z-‐social-‐media
58. “
I
just
got
a
new
Dell
laptop
and
paid
a
fortune
for
the
four
year,
in-‐home
service.
The
machine
is
a
lemon
and
the
service
is
a
lie.
......
Google
and
smoke
it,
Dell.
Jeff
Jarvis
-‐
BuzzMachine,
25
juni
2005
“
DELL
SUCKS.
DELL
LIES.
Put
that
in
your
59.
60.
61.
62.
63.
64.
65.
66. Jeff
Jarvis’
blog
wordt
popular
Dell
stopt
met
online
customer
support winstwaarschuwing
Dell
Jeff
Jarvis
begint
te
bloggen
over
Dell
86. Behoort
tot
een
digital
sociaal
netwerk
70%
53%
35%
18%
0%
Wave
1
Sept
06 Wave
2
Juni
07
Wave
3
Mrt
08 Wave
4
Jul
09
®
DigiRedo
2010
•
www.digiredo.nl Universal
McCann
CompariDve
Study
on
Social
Media
Trends
2009
87. Zakelijke
Communi;es
Virtuele
communiDes
waar
mensen
zaken
doen
Algemene
Interesse
Communi;es
Virtuele
communiDes
waar
mensen
een
interesse
delen
Vrienden
Netwerken
&
Sociale
Communi;es
Virtuele
communiDes
waar
het
sociale
element
en
profilering
is
het
belangrijkst
®
DigiRedo
2010
•
www.digiredo.nl
88. 3000
mln
2250
mln
1500
mln
Jan
04
750
mln
Feb
05
Mrt
06
Apr
07
Nov
07 0
mln
Jun
08
ComScore
•
Kullin.net
93. hep://www.vimeo.com/1768926
Kevin
Colleran
|
Director
Na;onal
Sales
Facebook
®
DigiRedo
2010
•
www.digiredo.nl
94. Acura of Springfield Air Methods
A & A Global Industries Abercrombie & Fitch Adventure Sports
AES Corporation, The Acurian Air New Zealand
A & B TV Abercrombie & Kent Adventureland Park
AF Evans Acxiom Corporation Air Terminal Gifts
A & E Stores Aberdeen American News Advertisers Press
AFC Enterprises AdBrite Air To Ground
A & K Earth Movers Aberdeen Group Advertising Council, The
AFCO Industries Adam Aircraft Industries Air2Web
A & L Underground Abilities Of Northwest Jersey Advertising Specialty Institute
AFD Contract Furniture Adams Brothers Produce AirTran Holdings
A & M Supply Ability Center Advertising.com
AFFINA Adams County Memorial Hospital Advisory Board Company, The Airborne Capital
A A World Class Embroidery AFS Intercultural Programs Able Laboratories Adams Fairacre Farms Aircraft Technical Publishers
A B C Liquors Ableco Finance Advisory Board, The
AG Credit Adams Golf Airgo Networks
A J Manufacturing Abn Amro Advisory Council on Historic
AGL Resources Adams Remco Airimba Wireless
A J Rose Manufacturing Abode, The Advocate Health Care
AGP & Associates Adams Respiratory Therapeutics Advocates For Youth Airline Hydraulics
A L Lee AGY About Adaptec Airlite Plastics
A La Mode Abrasive Technology Aedc Federal Credit Union
AHNTECH Adbusters Airport Connections
A Mortgage Solution AcBel Polytech Aegis Communications
AHO Construction Adcahb Medical Coverage Airport Fast Park
A R Sandri Academy Bus Tours Aegis Communications Group
AIG Adcare Airport Property
A Servant’s Heart Senior Care Academy Carpet Aegis Medical Systems
AIG Amerian General Adchem Airtechnics
A Zerega’s Sons Academy Ford Aegis Technologies, The
AKA Talent Agency Adco Circuits Ajax Building
A&A Maintenance Academy Sports & Outdoors Aero Controls
AKQA Addiction Research & Treatment Aeroflex Ajax Metal Processing
A&E Television Networks ALFY Academy of Motion Picture Arts and Sciences Adelphia Ajilon
A-1 Freeman Moving Acadia Realty Trust Aeroground
ALI UK Adelphoi Village Akamai Technologies
A-1 Limousine Acadian Ambulance Service Aeropostale
ALLETE Adept Technology Aker Kvaerner E&C
A-1 Mortgage Acadiana Dodge Aerosoles
ALZA Adhesives Research Akimbo Systems, Inc.
A-C Electric Accel Partners Aerotek Staffing Agency
AMAX Adirondack Trust Akins Ford
21,655
bedrijven
A-Ware Software Accela Communications Aerovironment
AMC Entertainment Adlib Akonix Systems
A. Duda & Sons Accelrys Aerovox
AMCORE Financial Adlin Akron Art Museum
A. M. Castle Accent Plastics Aerwav Integration Services
AMD Admar Supply Akron Foundry
A. Schulman Accenture AesthetiCURE
AMERIGROUP Administrative Resources Akron Porcelain & Plastics, The
A. T. Cross Access Direct Systems Aetna
AMERISAFE Administrative Solutions Akron Tractor & Equipment
A.G. Construction Access Group Afa Protective Systems
AMI Semiconductor Admiral Homes Akropolis
A.G. Edwards & Sons Access Intelligence Affiliated Computer Services
AMREP Adobe Al Deeby Dodge
A.T. Kearney Access Intelligence Affiliated Engineers
AN Deringer Adolfson & Peterson Al Meyer Ford
AAA Access Services Affiliated Foods Southwest
ANADIGICS Adolor Alabama Central Credit Union
AAA Flag & Banner Access TCA Affinitas
AON Corporation Adolph Gasser Alabama Farmers Cooperative
AAA Flooring Source Access Worldwide Communications Affinity Bank
APAC Adonel Concrete Pumping & Finishing Alabama Motor Express
AAA Galvanizing Accredited Home Lenders Affinity Group
APC Paper Adray Camera Alabama National BanCorporation
AAA Life Insurance Accretive Solutions Affinity Logistics
APCO Worldwide Adriel School Alacare Home Health & Hospice
AAA Northwest Ohio Accu Tech Affirmative Insurance Holdings
APWU Health Plan Adtech Aladdin
AAMCO Transmissions AccuQuote Affirmed
AQM Adult Continuing Education Alain Pinel Realtors
AARP Accucolor Labs Affordable Auto Glass
AR Electronics Advance America Alameda County Water District
ABC Seamless Accurate Communications Affordable Interior Systems
ARAMARK Advance Paper Box Alamo Group
ABCM Accurate Metal Fabricators Affordable Portables
ARCS Commercial Mortgage Advanced Arenas Alan Taylor Communications
ABECO Accurate Staffing Consultants Affordable Windows & Doors
ARELCO Advanced Circuits Alarm One
ABM Accutrex Products Affymetrix
ASCAP Advanced Cleanup Technologies Alaska Air
ABX Air Accuweather Afl Maintenance Group
ASE Edge Advanced Currency Markets Alaska Communications Systems
AC Tech Ace Beauty Supply Aflac
ASI Sportswear Advanced Energy Industries Alaska Mechanical
ACCION International Ace Clearwater Enterprises African Development Foundation
ASPCA Advanced Health Media Alaska National
ACE Cash Express Ace Electric Africare
AST Advanced Laser Clinics Alaska Native Tribal Health Consorti
ACE Hardware Ace Mortgage Funding Aftercare Nursing Services
AT&T Advanced Medical Institute Alaska Railroad
ACE*COMM Ace Relocation Systems Agbayani Construction
ATM Advanced Photonix Agency for International Development (USAID) Fur
Alaskan
ACI Building Systems ATS Medical Acepex Management Advanced Radiology Services Alberici
ACNB Achieve Global Agency.com
ATSI Advanced Response Systems Albert C Kobayashi
ACOI Achievo Agetec
AVX Advanced Scientifics Albertson’s
ACR Group Acme Building Maintenance Agile Software
AWN Advanced Systems Technology Alc Environmental
ACS Technologies Acme Bus Agilent Technologies
AXA Advisors Advanced Tech Security Alcatel
ACT-1 Personnel Services Acme Foundry Agland
AYS Advanced Technology Services Alco Industries
ACTON International Acme Refining Agri Beef
Aacoa Advancia Alco Parking
ADC Telecommunications Acme Screw Agricultural & Labor Program, The
Aakash Chemicals Advanstar Communications Alco Plastics
ADCO Electrical Acme Truck Parts & Equipment Agriliance
Aames Home Loan
ADDvantage Technologies Aaron Acme-Monaco hap://www.insidefacebook.com/complete-‐list-‐of-‐21655-‐companies-‐on-‐facebook/
ADE Aaron Industries Acosta
142. 14
uur Wie
zijn
wij?
Veranderende
communica;e
Back
to
basics Cijfertjes
en
sta;s;eken
De
nieuwe
genera;e
Webvideo
Bloggen
en
microbloggen
Communi;es
De
mogelijkheden
Mobile
2.0
Cocrea;e
Business
modellen
16
uur
®
DigiRedo
2010
•
www.digiredo.nl
143. 14
uur Wie
zijn
wij?
Veranderende
communica;e
Back
to
basics Cijfertjes
en
sta;s;eken
De
nieuwe
genera;e
Webvideo
Bloggen
en
microbloggen
Communi;es
De
mogelijkheden
Mobile
2.0
Cocrea;e
Business
modellen
Komt
allen
tezamen Synergie
van
de
instrumenten
16
uur
®
DigiRedo
2010
•
www.digiredo.nl
150. 14
uur Wie
zijn
wij?
Veranderende
communica;e
Back
to
basics Cijfertjes
en
sta;s;eken
De
nieuwe
genera;e
Webvideo
Bloggen
en
microbloggen
Communi;es
De
mogelijkheden
Mobile
2.0
Cocrea;e
Business
modellen
Komt
allen
tezamen Synergie
van
de
instrumenten
16
uur
®
DigiRedo
2010
•
www.digiredo.nl
151. 14
uur Wie
zijn
wij?
Veranderende
communica;e
Back
to
basics Cijfertjes
en
sta;s;eken
De
nieuwe
genera;e
Webvideo
Bloggen
en
microbloggen
Communi;es
De
mogelijkheden
Mobile
2.0
Cocrea;e
Business
modellen
Komt
allen
tezamen Synergie
van
de
instrumenten
Coole
ontwikkelingen Wat
komt
er
op
ons
af?
16
uur
®
DigiRedo
2010
•
www.digiredo.nl
178. Sensoring
Biometrics
Lifestreaming
Image Recognition
Augmented Reality
Mobile Connected Games
Location-based Social Media
Retail Proximity Media Consumption
®
DigiRedo
2010
•
www.digiredo.nl
180. 4
stappen
naar
Social
Media
implementa;e
People
O
bjec;ves
S trategy
Technology
®
DigiRedo
2010
•
www.digiredo.nl As
explained
in
The
Groundswell,
Charlene
Li
and
Josh
Bernoff
-‐
Forrester
Research
181. Laatste
stelling
Ik
begrijp
beter
wat
Nieuwe
Media
voor
mij
kan
betekenen.
®
DigiRedo
2010
•
www.digiredo.nl
182. Social
Media
stay!
re
to
is
he
e dia
al
M
Soci
®
DigiRedo
2010
•
www.digiredo.nl
183. Social
Media
Luister
Doe
mee
Experimenteer
intern
Wees
betrokken
en
authen;ek
Het
gaat
om
de
mens
en
niet
de
techniek
®
DigiRedo
2010
•
www.digiredo.nl