42. Kigge Mai Havid / CEO, Index: Design to improve
WE DON'T NEED
NICE CUPS OR
ORGANIC TEA BAGS
ANYMORE.
!
WE NEED RELEVANT,
COMPLEX AND
WORLD-CHANGING
SERVICE ECO-SYSTEMS
43. Nathan Shedroff
Program Chair of Design Strategy Design, CCA
!
FUNDAMENTAL
PROBLEM
IN BUSINESS IS THAT
BUSINESS TOOLS
ARE NEARLY
COMPLETELY
QUANTITATIVE.
44. Richard Newland, Customer Expertise LTD.
!
“ALWAYS REFER
BACK TO THE BRIEF.”
!
“USE LOGIC AND
COMMON SENSE.”
45. Low Cheaw Hwei /
GLOBAL HEAD OF PRODUCT AND SERVICE DESIGN
PHILIPS DESIGN, ASIA
!
SELF-SERVICE ISN'T
SERVICE!
46. Mark Levy /
GLOBAL HEAD OF EMPLOYEE EXPERIENCE WITH AIRBNB
!
GROW WHILE BEING
CAREFUL OF
OUR CULTURE,
VALUES AND
PASSION
47. Seung Chan Lim /
Author of “Realising Empathy”
!
HUMAN-CENTRED
DESIGN IS GOOD.
!
BUT
WE CAN DO BETTER.