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1. Tradeshow Cost Breakdown Cost Per Tradeshow
$7,000
Miscellaneous
Costs, $1,567 Tradeshow #1 - Enter Name Tradeshow #2 - Enter Name
Tradeshow #3 - Enter Name Tradeshow #4 - Enter Name
$6,000 Tradeshow #5 - Enter Name Tradeshow #6 - Enter Name
Tradeshow #7 - Enter Name Tradeshow #8 - Enter Name
Tradeshow #9 - Enter Name Tradeshow #10 - Enter Name
$5,000 Tradeshow #11 - Enter Name Tradeshow #12 - Enter Name
Show Costs Tradeshow #13 - Enter Name Tradeshow #14 - Enter Name
Tradeshow #15 - Enter Name Tradeshow #16 - Enter Name
Tradeshow #17 - Enter Name Tradeshow #18 - Enter Name
$4,000 Tradeshow #19 - Enter Name Tradeshow #20 - Enter Name
Hotel & Travel
Costs, $3,056
Hotel & Travel Costs $3,000
Show Costs,
$7,791
$2,000
Miscellaneous Costs
$1,000
$0
Cost Per Lead Total Leads
$30 Tradeshow #1 - Enter Name Tradeshow #2 - Enter Name 700 Tradeshow #1 - Enter Name
Tradeshow #3 - Enter Name Tradeshow #4 - Enter Name Tradeshow #2 - Enter Name
Tradeshow #5 - Enter Name Tradeshow #6 - Enter Name Tradeshow #3 - Enter Name
Tradeshow #7 - Enter Name Tradeshow #8 - Enter Name 600 Tradeshow #4 - Enter Name
$25 Tradeshow #9 - Enter Name Tradeshow #10 - Enter Name Tradeshow #5 - Enter Name
Tradeshow #11 - Enter Name Tradeshow #12 - Enter Name Tradeshow #6 - Enter Name
Tradeshow #13 - Enter Name Tradeshow #14 - Enter Name Tradeshow #7 - Enter Name
500
Tradeshow #15 - Enter Name Tradeshow #16 - Enter Name Tradeshow #8 - Enter Name
$20
Tradeshow #17 - Enter Name Tradeshow #18 - Enter Name Tradeshow #9 - Enter Name
Tradeshow #19 - Enter Name Tradeshow #20 - Enter Name Tradeshow #10 - Enter Name
400 Tradeshow #11 - Enter Name
$15 Tradeshow #12 - Enter Name
Tradeshow #13 - Enter Name
300 Tradeshow #14 - Enter Name
Tradeshow #15 - Enter Name
$10 Tradeshow #16 - Enter Name
200 Tradeshow #17 - Enter Name
Tradeshow #18 - Enter Name
Tradeshow #19 - Enter Name
$5 Tradeshow #20 - Enter Name
100
$0 0

2. Tradeshow Program ROI Calculator
Tradeshow #1 - Enter Name
Dates: May 10-14, 2013
Location: New York City, NY
Attendees: John Smith, Molly Simms, Tara McDonald
Total Leads Acquired 241
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space $1,000 #################### Friday, March 01, 2013 Savings of $100
Lead Retrieval
Freight
Carpet
Electrical
Sponsorship $789
Show Costs Total $1,789

3. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
John Smith $500 $500 Includes taxi
Molly Simms $500 $500
Tara Mcdonald $500 $500
Total Hotel & Travel
$1,500 $1,500
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising Saturday, May 11, 2013 $1,000 Direct mail
Order Show Attendee List
Giveaways/Grand Prize $500
Material Handling

4. Copy of Insurance
Total Miscellaneous $1,500

5. Tradeshow Program ROI Calculator
Tradeshow #2 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 87
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space
Lead Retrieval
Freight
Carpet
Electrical
Sponsorship $456
Show Costs Total $456

6. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer
Shelly League
Total Hotel & Travel
$0 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

7. Copy of Insurance
Total Miscellaneous $0

8. Tradeshow Program ROI Calculator
Tradeshow #3 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 46
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space
Lead Retrieval
Freight $37
Carpet
Electrical
Sponsorship
Show Costs Total $37

9. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer
Shelly League
Total Hotel & Travel
$0 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

10. Copy of Insurance
Total Miscellaneous $0

11. Tradeshow Program ROI Calculator
Tradeshow #4 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 54
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space
Lead Retrieval
Freight
Carpet
Electrical $457
Sponsorship
Show Costs Total $457

12. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer
Shelly League
Total Hotel & Travel
$0 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

13. Copy of Insurance
Total Miscellaneous $0

14. Tradeshow Program ROI Calculator
Tradeshow #5 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 84
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space $345
Lead Retrieval
Freight
Carpet
Electrical
Sponsorship
Show Costs Total $345

15. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer
Shelly League
Total Hotel & Travel
$0 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

16. Copy of Insurance
Total Miscellaneous $0

17. Tradeshow Program ROI Calculator
Tradeshow #6 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 34
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space
Lead Retrieval
Freight
Carpet $324
Electrical
Sponsorship
Show Costs Total $324

18. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer
Shelly League
Total Hotel & Travel
$0 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising jgl
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

19. Copy of Insurance
Total Miscellaneous $0

20. Tradeshow Program ROI Calculator
Tradeshow #7 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 45
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space
Lead Retrieval
Freight
Carpet
Electrical
Sponsorship $122
Show Costs Total $122

21. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer
Shelly League
Total Hotel & Travel
$0 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

22. Copy of Insurance
Total Miscellaneous $0

23. Tradeshow Program ROI Calculator
Tradeshow #8 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 56
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space
Lead Retrieval
Freight
Carpet
Electrical
Sponsorship $272
Show Costs Total $272

24. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer
Shelly League
Total Hotel & Travel
$0 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

25. Copy of Insurance
Total Miscellaneous $0

26. Tradeshow Program ROI Calculator
Tradeshow #9 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 56
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space
Lead Retrieval
Freight $345
Carpet
Electrical
Sponsorship
Show Costs Total $345

27. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer
Shelly League
Total Hotel & Travel
$0 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

28. Copy of Insurance
Total Miscellaneous $0

29. Tradeshow Program ROI Calculator
Tradeshow #10 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 87
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space
Lead Retrieval
Freight
Carpet
Electrical
Sponsorship $616
Show Costs Total $616

30. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer
Shelly League
Total Hotel & Travel
$0 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

31. Copy of Insurance
Total Miscellaneous $0

32. Tradeshow Program ROI Calculator
Tradeshow #11 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 87
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space
Lead Retrieval
Freight
Carpet
Electrical
Sponsorship $616
Show Costs Total $616

33. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer
Shelly League
Total Hotel & Travel
$0 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

34. Copy of Insurance
Total Miscellaneous $0

35. Tradeshow Program ROI Calculator
Tradeshow #12 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 56
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space
Lead Retrieval
Freight
Carpet $643
Electrical
Sponsorship
Show Costs Total $643

36. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer
Shelly League
Total Hotel & Travel
$0 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

37. Copy of Insurance
Total Miscellaneous $0

38. Tradeshow Program ROI Calculator
Tradeshow #13 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 656
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space
Lead Retrieval
Freight
Carpet $123
Electrical
Sponsorship
Show Costs Total $123

39. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer
Shelly League
Total Hotel & Travel
$0 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

40. Copy of Insurance
Total Miscellaneous $0

41. Tradeshow Program ROI Calculator
Tradeshow #14 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 655
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space
Lead Retrieval
Freight $222
Carpet
Electrical
Sponsorship
Show Costs Total $222

42. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer
Shelly League
Total Hotel & Travel
$0 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

43. Copy of Insurance
Total Miscellaneous $0

44. Tradeshow Program ROI Calculator
Tradeshow #15 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 44
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space
Lead Retrieval
Freight
Carpet $224
Electrical
Sponsorship
Show Costs Total $224

45. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer
Shelly League
Total Hotel & Travel
$0 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

46. Copy of Insurance
Total Miscellaneous $0

47. Tradeshow Program ROI Calculator
Tradeshow #16 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 30
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space
Lead Retrieval
Freight
Carpet $546
Electrical
Sponsorship
Show Costs Total $546

48. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer
Shelly League
Total Hotel & Travel
$0 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

49. Copy of Insurance
Total Miscellaneous $0

50. Tradeshow Program ROI Calculator
Tradeshow #17 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 29
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space
Lead Retrieval
Freight
Carpet
Electrical
Sponsorship $546
Show Costs Total $546

51. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer
Shelly League
Total Hotel & Travel
$0 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

52. Copy of Insurance
Total Miscellaneous $0

53. Tradeshow Program ROI Calculator
Tradeshow #18 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 18
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space
Lead Retrieval
Freight
Carpet $26
Electrical
Sponsorship
Show Costs Total $26

54. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer $56
Shelly League
Total Hotel & Travel
$56 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

55. Copy of Insurance
Total Miscellaneous $0

56. Tradeshow Program ROI Calculator
Tradeshow #19 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 9
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space
Lead Retrieval
Freight
Carpet $26
Electrical
Sponsorship
Show Costs Total $26

57. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer
Shelly League
Total Hotel & Travel
$0 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts
Register Attendees
Reserve Room Block
Advertising
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

58. Copy of Insurance
Total Miscellaneous $0

59. Tradeshow Program ROI Calculator
Tradeshow #20 - Enter Name
Dates:
Location:
Attendees:
Total Leads Acquired 22
Notes:
Show Costs
Item Cost Early Bird Order Date Date Completed Notes
Booth Space
Lead Retrieval
Freight
Carpet $56
Electrical
Sponsorship
Show Costs Total $56

60. Hotel & Travel Costs
Attendee Room Rate Transportation Notes
Jim Smith
Janet Doan
Mike Brewer
Shelly League
Total Hotel & Travel
$0 $0
Costs
Miscellaneous Show Tasks
Task Due Date Date Completed Cost Notes
Reserve Booth Space
Complete Contracts Monday, May 11, 2009
Register Attendees $67
Reserve Room Block
Advertising
Order Pre-Show Attendee List
Giveaways/Grand Prize
Material Handling

61. Copy of Insurance
Total Miscellaneous $67

62. Tradeshow Program ROI Calculator
Note: Do not enter values into this sheet
Hotel & Travel Miscellaneous Total Tradeshow Total Leads
Tradeshow Name Show Costs Ave. Cost/Lead
Costs Costs Costs Acquired
Tradeshow #1 - Enter Name $1,789 $3,000 $1,500 $6,289 241 $26.10
Tradeshow #2 - Enter Name $456 $0 $0 $456 87 $5.24
Tradeshow #3 - Enter Name $37 $0 $0 $37 46 $0.80
Tradeshow #4 - Enter Name $457 $0 $0 $457 54 $8.46
Tradeshow #5 - Enter Name $345 $0 $0 $345 84 $4.11
Tradeshow #6 - Enter Name $324 $0 $0 $324 34 $9.53
Tradeshow #7 - Enter Name $122 $0 $0 $122 45 $2.71
Tradeshow #8 - Enter Name $272 $0 $0 $272 56 $4.86
Tradeshow #9 - Enter Name $345 $0 $0 $345 56 $6.16
Tradeshow #10 - Enter Name $616 $0 $0 $616 87 $7.08
Tradeshow #11 - Enter Name $616 $0 $0 $616 87 $7.08
Tradeshow #12 - Enter Name $643 $0 $0 $643 56 $11.48
Tradeshow #13 - Enter Name $123 $0 $0 $123 656 $0.19
Tradeshow #14 - Enter Name $222 $0 $0 $222 655 $0.34
Tradeshow #15 - Enter Name $224 $0 $0 $224 44 $5.09
Tradeshow #16 - Enter Name $546 $0 $0 $546 30 $18.20
Tradeshow #17 - Enter Name $546 $0 $0 $546 29 $18.83

63. Tradeshow #18 - Enter Name $26 $56 $0 $82 18 $4.56
Tradeshow #19 - Enter Name $26 $0 $0 $26 9 $2.89
Tradeshow #20 - Enter Name $56 $0 $67 $123 22 $5.59
Total $7,791 $3,056 $1,567 $12,414 2,396