SAP Suite on Hana

1. In-Memory Computing으로 변화되는
SAP Application의 미래
SAP Business Suite on HANA: 변혁의 시작
Won Joon Hyoung, CEO, SAP Korea Ltd.
2013년 3월 19일

2. © 2013 SAP AG. All rights reserved. 2

3. © 2013 SAP AG. All rights reserved. 3

4. © 2013 SAP AG. All rights reserved. 4

5. Delivering Real-Time Value to Your Business
SAP Business Suite,
powered by SAP HANA
Smarter Business
Innovations
Unlock new growth opportunities
before your competitors do
Faster Business Processes
Drive your business at the speed of
the market
Simpler Business
Interactions
Empower people to decide and act
in the business moment
© 2013 SAP AG. All rights reserved. 5

6. Smarter, Faster, Simpler
사례: Simpler IT Landscape: Minimize IT Stack, Middleware etc.
RDBMS based Traditional SAP HANA based Real-Time
IT Landscape IT Landscape
Predictive Engine
EPM
BI
SAP Business Suite
Data Marts
Data Warehouse
ODS BOBJ for Reporting,
Planning,
ETL CDC EAI Predictive/R
SAP EIM
Oracle DB
SAP Business Suite
SAP HANA
Hardware
Infrastructure Hardware
Infrastructure
© 2013 SAP AG. All rights reserved. 6

7. Smarter, Faster, Simpler
사례: Simpler 데이터센터 Lower Complexity
데이터의 생성 데이터의 가공/처리 데이터의 소비
Operational Data Enterprise Data Business Intelligence
Legacy/ERP Data Marts
Store: ODS Warehouse: EDW /Report Mart
실시간 운영리포트/ 저장 및 대용량 사용자/목적별 전용 BI/리포트 목적
Transaction 처리
데이터 선처리 데이터 분석 및 마이닝 비즈니스 분석 Data Mart
Oracle 중심
Data Center Oracle Oracle Oracle
Oracle RAC Exadata Teradata Exadata Exalytics
SAP 중심
Data Center
Oracle RAC
(2011~)
Sybase ASE SAP HANA + Sybase IQ
SAP 중심
Data Center
(2013~)
SAP HANA
© 2013 SAP AG. All rights reserved. 7

8. Smarter, Faster, Simpler
EA Evolution: RDBMS-based Architecture
Transactional Systems Analytical Systems Data Access Systems
ERP Planning DB DB DB
Business
EIM Operational Systems
Suite DB DB
DB DB DB
Data Stores
DB DB DB GRC
DB DB
ETL
DB DB Systems
DB DB DB DB DB DB
Non-SAP
DB DB
ERP SAP BI
DB DB DB Systems
DB DB DB
DB DB
OLAP Data Mart 3rd party BI
Custom DW #1 Systems DB
DB DB DB DB
OLTP DB DB DB
DB DB Data Mart
#2 Custom BI
DB DB Systems
ETL DB DB
Data Mart
DB DB DB ETL #3 DB DB DB
Predictive
Data Mart OLAP Systems
DB DB
#4 DB DB DB
SAP HANA DB OLAP Sentiment
EDW Data Mart OLAP Systems
DB Traditional RDBMS DB DB DB #N DB DB
DB DB DB
Big Data File Sys. DB DB
© 2013 SAP AG. All rights reserved. 8

9. Smarter, Faster, Simpler
EA Evolution: Consolidate Your OLAP Environment on HANA
Transactional Systems Analytical Systems Data Access Systems
ERP
Business
Suite EIM
DB DB DB
DB DB
ETL
DB DB DB Operational
Non-SAP Reporting
DB DB
ERP SAP BI
DB DB DB Systems
BW on HANA DB DB DB
DB DB
BW on HANA
Planning &
Planning & Bus. 3rd party BI
Custom Bus.
Consolidation Systems DB DB DB
OLTP Consolidation
DB DB
HANA Custom BI
DataMart Systems
ETL DB DB
DB DB DB
Predictive
Sentiment
Data Mart
SAP HANA DB
DB Traditional RDBMS
Big Data File Sys.
© 2013 SAP AG. All rights reserved. 9

10. Smarter, Faster, Simpler
EA Evolution: Accelerate Your OLTP Environment with on HANA
Transactional Systems Analytical Systems Data Access Systems
ERP
Business
Suite EIM
ETL
DB DB DB Operational
Non-SAP Reporting
DB DB
ERP SAP BI
DB DB DB Systems
BW on HANA DB DB DB
DB DB
BW on HANA
Planning & Bus. 3rd party BI
Planning & Bus.
Custom Consol Systems DB
Consolidation DB DB
OLTP idation
DB DB
HANA Custom BI
DataMart Systems
ETL DB DB
DB DB DB
Predictive
Sentiment
Data Mart
SAP HANA DB
DB Traditional RDBMS
Big Data File Sys.
© 2013 SAP AG. All rights reserved. 10

11. Smarter, Faster, Simpler
EA Evolution: Consolidate Your OLTP & OLAP on HANA: Suite on HANA
Transactional & Analytical Systems Data Access Systems
Custom Apps
on HANA
BusinessSuite
on HANA
Operational
SAP BI
Reporting
Systems
BW on HANA
BW on HANA
Planning & Bus. 3rd party BI
Planning & Bus.
Consolidation Systems
Consolidation
HANA Custom BI
DataMart Systems
Predictive
Sentiment
EIM Data Mart
© 2013 SAP AG. All rights reserved. 11

12. Smarter, Faster, Simpler
EA Evolution: Accelerate You Enterprise Architecture
Transactional & Analytical Systems Data Access Systems
Custom Apps
on HANA
BusinessSuite
on HANA
Operational
SAP BI
Reporting
Systems
BW on HANA
BW on HANA
Planning & Bus. 3rd party BI
Planning & Bus.
Consolidation Systems
Consolidation
HANA Custom BI
DataMart Systems
Social Predictive
Data Sentiment
EIM Data Mart
ESP
Machine
Data
External Big Data
© 2013 SAP AG. All rights reserved. 12

13. Smarter, Faster, Simpler
사례: Value Driven Materials Requirements Planning (MRP) 운영
빠른 Multiple MRP 수행 및 Customer Service 레벨, 공급사 Inventory 및 Capacity 수준 고려한
MRP 수행결과 기반 주요 KPI들에 Impact 가시성 정보와 통찰력에 따른 최적안 결정 및 실행력 제고
MRP 수행
결과
Review
FAST
Multiple
MRP
Runs
최적의 MRP 결과 선택
(Informed Decision)
© 2013 SAP AG. All rights reserved. 13

14. Smarter, Faster, Simpler
사례: 1:1 Precision Retailing and Marketing 기반 마케팅 프로그램 효율 제고 및 매출 극대화
소비자 구매 패턴을 정산 즉시 분석하여, 영수증과 함께 Up-Sell, Cross-Sell Item에 대한 Instant
프로모션 제공 및 이-메일/Flyer를 통한 Personalized 프로모션 프로그램 제공
 최근 집 (House)을 구매한 소비자에게는 Home Improvement 관련 Personalized Promotion Program 제공
CRM
Predictive
Analysis based
Targeted
Marketing
Recommendation
1:1 Personalized
Target Marketing and
Instant Promotion
© 2013 SAP AG. All rights reserved. 14

15. Smarter, Faster, Simpler
사례: 차세대 병원정보시스템 (HIS: Hospital Information System)기반 빠르고 정확한 진단 제공
그 동안 개발 되었으나, 활용 되지 못하던 인공지능, 전문가 시스템, 통계 모델등의 알고리즘들이 다시 활용
될 수 있는 계기가 되어, 의사들의 진단 및 처방 진행 시, 실시간으로 의료사고 최소화 및 최적의 처방이
내려질 수 있는 Guided Insight 제공
병원정보시스템 (HIS: Hospital Information System) 의료영상저장전송시스템 (PACS: Picture Archiving Communication System)
전자의무기록 (EMR: Electronic Medical Records) 임상연구자료 DW (Data Warehouse)
처방전달 시스템 (OCS: Order Communication System)
© 2013 SAP AG. All rights reserved. 15

16. Smarter, Faster, Simpler
사례: Mobility, Social Network, CRM 기반 Real-Time Insight to Action Platform
Mobility App, Social Network, CRM on HANA 기반 소비자 패션 선호도 및 동향의 Real-Time
Insight 확보 및 디자인, 자재 소싱, 생산, 물류의 Back-End 프로세스 즉시 반영하여 시장 적기 공급
고객의 선호도&경험 최적의 Portfolio를
통한 수익성 강화
~10x compression
100x faster
HANA
Big Data 분석
적기 공급을 통한 Zero
Inventory 체계 확립
© 2013 SAP AG. All rights reserved. 16

17. Smarter, Faster, Simpler
사례: Real-Time CRM 분석기반 고객 서비스 및 판매 기회 극대화
고객이 Call Center 또는 Web Sales Channel을 통한 구매 진행 시, 구매 상품 및 고객사 성향 및 과거
구매패턴 기반 Live Analytics 제공하여, Up-Sell, Cross-Sell 제안 및 Personalized Campaign 제공
유럽 최대 홈쇼핑 Network
© 2013 SAP AG. All rights reserved. 17

18. Smarter, Faster, Simpler
After Sales Service Optimization: Business Insight with Analytics
Telematics 이용, 현장의 중장비 운영 Data (Leading Indicator) 실시간 수집
실시간 분석결과 기반, Proactive한 Preventive Maintenance 서비스 제공 및 장비 개선포인트를 개발
및 생산 프로세스 재 반영
 Telematics Technology + BIG DATA 관리 능력 (SAP HANA) + High-Performance Analytics 기반 구현
Equipment
Usage Data
(Real-Time):
 Engine Temp
 Oil Pressure
 CO2 Real-Time
 Defect Codes
 Speed SAP HANA Analytics
 RPM
 etc.
개발 생산
© 2013 SAP AG. All rights reserved. 18

19. Smarter, Faster, Simpler
사례: Real-Time Data Analysis during Formula 1 Race to Make Critical Decisions
Formula1 경주의 1등을 위해, 경주 중인 자동차의 실시간 상황 정보 수집 및 실시간 분석  Pit Crew의
즉각적인 의사결정 및 지시를 통해 최적의 Formula1 경주 운영
“We generate gigabits of data every weekend off every car and analyze that in real-time to make
decisions,” “…..run one thousand simulations a minute during a race….”
120 Sensors
Real-Time
Analytics SAP HANA
© 2013 SAP AG. All rights reserved. 19

20. Smarter, Faster, Simpler
3D CAD 데이터 기반 부서 및 파트너간 협업
고급 CAD 정보의 변환을 통한 제품과 비즈니스 정보 사이의 장애물 제거
MES
PLM
MRO
DAM
ERP
 데이터 압축을 통한 경량화 (95% 압축)
 3D 애니메이션 저작 및 퍼블리싱
 기간 시스템 연계 및 무료 Viewer
© 2013 SAP AG. All rights reserved. 20

21. 양산 전 3D 고객 피드백 반영
View in 3D with SAP Visual
Enterprise Viewer. Free at
www.righthemisphere.com/dv
© 2013 SAP AG. All rights reserved. 21

22. SAP Business Suite Now Powered by SAP HANA
Today’s Reality, No More a Vision
Real-Time
Real-Time Planning
Interactions
Real-Time
Reporting
and
Real-Time Analysis
Execution
Real-Time
Platform
The Most Modern Business Platform for Innovation Without Disruption
© 2013 SAP AG. All rights reserved. 22

23. Composite Apps 수출을 위한 10만 개발자 Community 및 생태계 구축
SAP Business Process Platform
고객 맞춤형
어플리케이션
Legacy등에
있는 고객
특화서비스
웹 서비스
서비스
조합
© 2013 SAP AG. All rights reserved. 23

24. Beyond 40+ Years of SAP
Innovation Journey
Revenue
Revenue 계열2
Revenue
Billion€ Billions
Suite on HANA:
30 HANA Foundation for
EURO
25 HANA
2nd Inflection Point Growth
Continuous
2nd Inflection Point
and Innovation
25
Business Objects Sybase
20 Acquisition Acquisition
20 Business Objects
SAP NetWeaver Acquisition ARIBA
15 ARIBA
Acquisition
15 SAP Business Suite Acquisition
SAP Business Suite
SAP R/3 SuccessFactors
10
10 SAP R/3 st Inflection Point
SuccessFactors
Acquisition
1
1st Inflection Point Acquisition
SAP R/2 Business Suite
5 Sybase
5 Global Launch Business Suite 7.0 7.0
SAP R/1 SAP Acquisition
NetWeaver
0
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© 2013 SAP AG. All rights reserved. 24

25. Thank you
Contact information:
F name MI. L name
Title
Address
Phone number