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Designing the
Digital Experience


                        David Lee King
                      davidleeking.com
  Topeka & Shawnee County Public Library
what is
experience?
http://flickr.com/photos/dragnfly78/220689303/




     American
     Girl
Designing The Digital Experience
Three paths
to experience
         http://flickr.com/photos/didmyself/2354238160/
Structural
                                                   Path




http://flickr.com/photos/gdominici/93021919/
http://flickr.com/photos/angrykeyboarder/2316631084/




http://flickr.com/photos/maproomsystems/2872203555/
http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html
three
approaches to
  structure
Designing The Digital Experience
http://flickr.com/photos/7855449@N02/2780452644/
Designing The Digital Experience
Skipping down the
structured path
  look at your site with critical eyes
  think about the potholes


                 Big goal:
      don’t make me think
Community
Path
http://flickr.com/photos/rwhitlock/1422242668/
digital community
experience...
Real Conversation
Invitation
Participation
Sense of
Familiarity
Telling our Stories




                      http://flickr.com/photos/bjackrian/2111462650/
Designing The Digital Experience
comments    youtube
               flickr
      video
                        facebook
         blogs
                                       myspace
IM reference

               tscpl.org
  participation               conversation
                 connections
http://flickr.com/photos/thomashawk/5741775/




Customer
    Path
http://flickr.com/photos/jamesyu/366732085/
http://www.sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg
Digital Version?
Commonalities?
Commonalities?
Customer
                                                Journey
                                                Mapping

http://flickr.com/photos/thetoad01/2317084812/
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
improving the ordinary




http://flickr.com/photos/rvettese/264579764/   http://flickr.com/photos/goatopolis/189188667/
Designing The Digital Experience
Topeka’s
Makeover
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
WEB
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
?
How
Ask!
http://www.flickr.com/photos/jodigreen/2708038407/
staff...
maintaining
Redesign 2.0 -
Coming soon!
5 ways
to jumpstart your own
Extreme Makeover!
1
       write an
Experience Brief
1
       write an
Experience Brief
1
       write an
Experience Brief
1
       write an
Experience Brief
take a
Touch Point
Journey
           2
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
?
Get a Library Card
check my account
3
Conversation
is experience
3
Conversation
is experience
3
Conversation
is experience
3
Conversation
is experience
answer
the   Why
         4
      questions
Designing The Digital Experience
Designing The Digital Experience
focus
 on the
 customer
          5
say
       yes
Bonus
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
what’s next?


         http://flickr.com/photos/b-tal/116220689/
connect
the
customer...
Create an
                                             experience stage




http://flickr.com/photos/kgradinger/2095191253/
Create an
                                             experience stage




http://flickr.com/photos/kgradinger/2095191253/
Work on Conversation



http://flickr.com/photos/damiel/221166778/
http://flickr.com/photos/spursfan_ace/2328879637/




                                                   http://flickr.com/photos/twcollins/867628074/
http://www.flickr.com/photos/29106784@N02/2719649603/
Thank You!

davidleeking.com

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