7 ways to help your work get noticed by the curators of the Web. Presented at WebVisions Portland, 2012 by Kit Seeborg. Slidedeck designed by me (David Crandall)

1. PI CK M
CaTCHi
E!
nG THE CUr aTO r’S EY E
Kit Seeborg | WebVisions PDX 2012

4. The curator is an editor who sorts through
the content to find the information
relevant to a company and/or its audience.
Curators are not content creators. and this
is where the challenge lies for thought
leadership.
Scott Gillum
Forbes Jan. 6, 2012

5. ON TEN T DESIGN CONTEXT
C
SELECT!

6. O riginality
Tpexratphy images
Ty og
S ltyleayout
C olor
h
lengt Error-Free

7. SlideShare Home Page

8. Pinterest - DiY Curation

9. H OW TO
CaTCH THE CU r aTOr ’S EYE...

10. 1
tent eas y to find
Make your con

11. 2
Follow trends

12. Curatio n Candy
“Top Trend s” lists =
http://trendwatching.com/briefing

13. 3
avoid t he echo chamber

15. 4
te-sized versions
Create bi

16. he curato r sees...
What t

17. 5
Choose your titl e wisely
PUN CHY!
anatomy of the Perfect landing Page

18. Jenny twitter ppt final v.2
NOT SO MUCH

19. 6
bit about yourself
Tel l us a little

21. 7
tent easy to share
Mak e your con

22. easy to share

23. HC
OW TO
aTCH TH E CUr aTO r’S EYE...
1 Make content easy to find
2 Understand trends
3 no echo chamber
4 include a bite-sized version
5 Choose your title wisely
6 Tell us about yourself
7 Make it easy to share

24. T HA NK YO U!
Kit Seeborg
kit@seeborg.com
@zsazsa @bumpertunes @slideshare
Slidedeck designed by David Crandall
david@BrandSuperPower.com